7 Brand Management jobs in Karachi
Product Marketing Executive
Posted 21 days ago
Job Viewed
Job Description
Product Marketing Executive
role at
Softech Worldwide VIDIZMO is a cutting-edge IT product company specializing in Artificial Intelligence (AI), Video, Audio, and digital media. We are at the forefront of technological innovation, and our dynamic team is passionate about shaping the future of the industry. As a
Product Marketing Executive
at VIDIZMO, you will be a key player in driving our product strategy and enhancing our market presence. You will lead various aspects of marketing, from market research and product launches to content creation and collaboration with cross-functional teams. This role requires a strategic thinker with a creative flair and a passion for staying ahead in a rapidly evolving industry. Responsibilities
Lead comprehensive market research activities to stay informed about industry trends. Research and identify varied use cases for products within distinct industries through comprehensive industry research. Analyze market trends, customer needs, and competitive activities to tailor product strategies, ensuring adaptability and relevance across diverse sectors. Monitor competitive activities and identify key customer needs. Take ownership of product launches, collaborating with marketing, public relations, and business leaders. Ensure seamless coordination and communication of Go-To-Market (GTM) updates with cross-functional leadership. Develop high-quality, informative, and engaging content for various platforms, including blogs, articles, whitepapers, case studies, and website content. Partner with the marketing team to develop programs and strategies based on consumer/customer insights. Collaborate closely with the Sales team to develop messaging, presentation materials, and creative assets for in-market products. Work with sales strategies to maximize product impact. Qualifications
Bachelor's degree in Marketing, Business, or a related field. Proven experience in product marketing, with a focus on technology products. Strong analytical and strategic thinking skills. Excellent communication and collaboration abilities. Ability to thrive in a fast-paced, dynamic environment. Benefits include Health Insurance (OPD/IPD), Maternity Cover, Leave Encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment, Provident Fund, Career Growth, and Bonus. Locations: Pakistan, India, UAE, Australia, Canada & USA (benefits vary based on location). Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales Industries
IT Services and IT Consulting Referrals increase your chances of interviewing at Softech Worldwide by 2x. Get notified about new Product Marketing Executive jobs in
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Product Marketing Lead (SaaS)
Posted 2 days ago
Job Viewed
Job Description
Join our Team - Your career journey starts here – not just a job, but a future.
Our Potential Opportunity
INTECH Automation Intelligence is seeking a
Product
Marketing Lead
to join our Marketing team. This role is pivotal in driving brand awareness, market research, and lead generation for industries such as Oil & Gas, Petrochemicals, Utilities, and Manufacturing
.
INTECH’s commitment to innovative marketing solutions ensures you will support strategic marketing initiatives and enhance brand presence in key markets.The person best suited for this job will have engineering/business management and marketing qualifications to help strategize the brand language, product direction, and business opportunities for this product.
Our Marketing services reflect our dedication to targeted marketing strategies, ensuring we engage with our audience effectively and consistently deliver results.
What You’ll Lead and Deliver
Define and execute the marketing roadmap aligned with business growth objectives. Develop positioning and messaging tailored to ideal customer profiles (ICPs), buyer personas, and pain points. Lead competitive and market research to refine go-to-market (GTM) strategies. Plan and implement multi-touch campaigns across inbound (SEO, content, email, webinars) and outbound (paid ads, ABM, retargeting) channels. Build and optimize the lead nurturing funnel using marketing automation platforms. Collaborate with product and sales and subject matter experts to create compelling collateral: case studies, whitepapers, blogs, videos, and landing pages. Drive product marketing initiatives such as feature launches, battle cards, competitor comparisons, and sales enablement assets. Ensure messaging consistency across channels and assets. Run performance marketing campaigns (Google Ads, LinkedIn, etc.) with a focus on CAC and ROI. Manage the website and optimize for SEO, conversion rate, and user experience. Track campaign KPIs and report on marketing ROI, pipeline influence, and customer acquisition cost (CAC). Strengthen brand positioning in the market through thought leadership, press outreach, and social media engagement. Drive community engagement through forums, newsletters, and customer marketing. Represent the brand at industry events, webinars, and trade shows.
Requirements To Be Successful in This Role, You Must Have:
Bachelors in engineering with master's in marketing Preferred. 4 – 7 years of experience in
B2B SaaS marketing , preferably in a startup or growth-stage environment. Proven track record of running successful marketing campaigns that drive revenue. Strong understanding of digital marketing, demand gen, and content strategy. Hands-on experience with tools like HubSpot, Google Analytics, SEMrush, LinkedIn Ads. Exceptional verbal and written communication skills. Data-driven mindset with strong analytical abilities. Self-starter with the ability to operate in a fast-paced, ambiguous environment. We Offer Competitive Benefits:
Global Exposure:
Opportunities to work on international projects and collaborate with global teams. Competitive Compensation:
A salary package that recognizes your expertise and contributions. Annual Bonus:
Performance-driven rewards based on your gross pay to celebrate yourachievements and contributions. In-House Lunch:
Delicious meals provided during work hours to keep you fueled and focused. Health Insurance:
OPD coverage for you and your parents, plus IPD coverage for you and your dependents. Learning Opportunities:
Access to training programs, workshops, and certifications to enhance your skills. Work-Life Balance:
Paid time off, including annual leave and holidays. Inclusive Environment : A workplace that celebrates diversity and fosters collaboration Why Join INTECH Automation Intelligence?
At INTECH, you will have the opportunity to work with a globally renowned industrial automation and digitalization technology company. For nearly 30 years, INTECH has partnered with major oil and gas global giants to deliver innovative solutions. As we continue to lead in the Industry 4.0 era, you will be at the forefront of transformative technologies that solve real-world challenges.
What to Expect After Applying?
Explore how INTECH’s Talent Acquisition team ensures a seamless hiring journey. From embracing talent with a passion for innovation to fostering a culture of continuous learning and growth, we’re dedicated to finding and supporting the best minds in the industry.
Click Here to learn more about our hiring process and discover your path to success with us.
Our hiring process is designed to assess your skills and potential in a fair and inclusive manner. After applying, you will be guided through a structured evaluation process to ensure mutual alignment.
INTECH Automation Intelligence is proud to be an Equal Opportunity Employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Technical Product Marketing Manager
Posted 3 days ago
Job Viewed
Job Description
Technical Product Marketing Manager
Location : Remote (Some overlap hours with Central Time US.) Language
: ENGLISH (MUST HAVE) Company:
Fastn Type:
Full-Time Reports to:
CEO Compensation:
USD About Fastn
Fastn is revolutionizing how SaaS companies connect with their customers' environments. As a fast-growing startup, we're building an AI-powered embedded integration infrastructure that enables SaaS businesses to effortlessly build and scale their integration ecosystems. Our platform empowers companies to manage strategic integrations, create app marketplaces, and unlock new revenue streams through seamless customer connectivity. We serve technical decision-makers who understand the critical value of seamless integrations for their business. Our innovative approach combines technical excellence with exceptional user experience, helping SaaS companies solve complex integration challenges without massive engineering investments. The Opportunity
We're seeking an experienced
Technical Product Marketing Manager
to bridge the gap between our technical capabilities and market-facing messaging. In this high-impact role, youll translate complex technical concepts into compelling value propositions that resonate with both technical and business audiences. Youll own the go-to-market strategy for our integration platform, drive market education, and accelerate adoption and revenue growth. Youll collaborate closely with product, engineering, sales, and leadership teams to ensure our technical advantages are clearly communicated and well-positioned against competitors. What Youll Do
Own and refine the technical messaging and narrative for Fastns platform to appeal to developers, integration specialists, and business stakeholders Develop go-to-market strategies for new product features and capabilities, including launch plans, positioning, and content Produce high-quality technical content including white papers, case studies, blog posts, competitive comparisons, and documentation Build and maintain competitive intelligence on alternative integration platforms and approaches Design and execute developer education programs to increase awareness and adoption Collaborate with product teams to align messaging with roadmap and customer needs Support demand generation efforts with technically accurate, high-conversion campaign assets Represent Fastn at industry events, delivering technical presentations and demos Track and optimize performance of marketing initiatives through a data-driven approach What Were Looking For
Were looking for a seasoned technical marketer who can confidently own product narratives and drive education in developer-first ecosystems. Must-Have Skills & Experience
10+ years in technical product marketing, with 5+ years focused on developer tools, APIs, integrations, or related SaaS solutions Proven success in early-stage startups targeting B2B buyers Demonstrated ability to distill complex technical topics into clear, persuasive messaging Strong technical foundation in APIs, software development, and integration strategies Track record of launching and positioning technical products effectively Experience creating content for technical and decision-maker audiences Skilled cross-functional collaborator with product, engineering, and sales Excellent written and verbal communication and presentation abilities Analytical mindset with experience measuring marketing performance Nice-to-Have Skills
Experience with AI/ML platforms or technical AI products Familiarity with iPaaS, integration platforms, or API management tools Background in developer relations or developer marketing Experience with low-code/no-code platforms Technical degree in Computer Science or related field Previous public speaking experience at technical events or conferences Our Work Style Fully remote, async-first culture spanning multiple time zones Flexible hours with a focus on outcomes, not clock-punching Collaborative, transparent communication with a strong documentation habit Fast-moving startup environment that values depth, autonomy, and speed Why Join Fastn?
Drive the market narrative for a category-defining integration platform Play a strategic role that directly impacts product adoption and company growth Work with a highly technical team solving meaningful infrastructure problems Help shape the product marketing function from the ground up Enjoy competitive compensation, equity, and a fully remote work setup Join Us in Building the Future of SaaS Connectivity! If you're passionate about solving technical challenges, supporting strategic customers, and building scalable solutions, wed love to hear from you. Apply now and help shape the future of customer success at Fastn!
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Product Marketing Lead (SaaS)
Posted 21 days ago
Job Viewed
Job Description
About the job Join our Team - Your career journey starts here – not just a job, but a future. INTECH Automation Intelligence is seeking a
Product
Marketing Lead
to join our Marketing team. This role is pivotal in driving brand awareness, market research, and lead generation for industries such as Oil & Gas, Petrochemicals, Utilities, and Manufacturing
.
INTECH’s commitment to innovative marketing solutions ensures you will support strategic marketing initiatives and enhance brand presence in key markets.The person best suited for this job will have engineering/business management and marketing qualifications to help strategize the brand language, product direction, and business opportunities for this product. Our Marketing services reflect our dedication to targeted marketing strategies, ensuring we engage with our audience effectively and consistently deliver results. What You’ll Lead and Deliver Define and execute the marketing roadmap aligned with business growth objectives. Develop positioning and messaging tailored to ideal customer profiles (ICPs), buyer personas, and pain points. Lead competitive and market research to refine go-to-market (GTM) strategies. Plan and implement multi-touch campaigns across inbound (SEO, content, email, webinars) and outbound (paid ads, ABM, retargeting) channels. Build and optimize the lead nurturing funnel using marketing automation platforms. Collaborate with product and sales and subject matter experts to create compelling collateral: case studies, whitepapers, blogs, videos, and landing pages. Drive product marketing initiatives such as feature launches, battle cards, competitor comparisons, and sales enablement assets. Ensure messaging consistency across channels and assets. Run performance marketing campaigns (Google Ads, LinkedIn, etc.) with a focus on CAC and ROI. Manage the website and optimize for SEO, conversion rate, and user experience. Track campaign KPIs and report on marketing ROI, pipeline influence, and customer acquisition cost (CAC). Strengthen brand positioning in the market through thought leadership, press outreach, and social media engagement. Drive community engagement through forums, newsletters, and customer marketing. Represent the brand at industry events, webinars, and trade shows. Requirements
To Be Successful in This Role, You Must Have: Bachelors in engineering with master's in marketing Preferred. 4 – 7 years of experience in
B2B SaaS marketing , preferably in a startup or growth-stage environment. Proven track record of running successful marketing campaigns that drive revenue. Strong understanding of digital marketing, demand gen, and content strategy. Hands-on experience with tools like HubSpot, Google Analytics, SEMrush, LinkedIn Ads. Exceptional verbal and written communication skills. Data-driven mindset with strong analytical abilities. Self-starter with the ability to operate in a fast-paced, ambiguous environment. Global Exposure:
Opportunities to work on international projects and collaborate with global teams. Competitive Compensation:
A salary package that recognizes your expertise and contributions. Annual Bonus:
Performance-driven rewards based on your gross pay to celebrate yourachievements and contributions. In-House Lunch:
Delicious meals provided during work hours to keep you fueled and focused. Health Insurance:
OPD coverage for you and your parents, plus IPD coverage for you and your dependents. Learning Opportunities:
Access to training programs, workshops, and certifications to enhance your skills. Work-Life Balance:
Paid time off, including annual leave and holidays. Inclusive Environment : A workplace that celebrates diversity and fosters collaboration At INTECH, you will have the opportunity to work with a globally renowned industrial automation and digitalization technology company. For nearly 30 years, INTECH has partnered with major oil and gas global giants to deliver innovative solutions. As we continue to lead in the Industry 4.0 era, you will be at the forefront of transformative technologies that solve real-world challenges. What to Expect After Applying? Explore how INTECH’s Talent Acquisition team ensures a seamless hiring journey. From embracing talent with a passion for innovation to fostering a culture of continuous learning and growth, we’re dedicated to finding and supporting the best minds in the industry. Click Here to learn more about our hiring process and discover your path to success with us. Our hiring process is designed to assess your skills and potential in a fair and inclusive manner. After applying, you will be guided through a structured evaluation process to ensure mutual alignment. INTECH Automation Intelligence is proud to be an Equal Opportunity Employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Product Manager - Marketing Officer
Posted 6 days ago
Job Viewed
Job Description
* Minimum of 2 years experience as an Assistant Product Manager or Sales Officer * Demonstrated success defining and launching excellent products * 1+ years of experience in a job in the I.T. market * Excellent written and verbal communication skills * Bachelor's degree BCS (MBA MIS preferred) * Technical background, with experience in MIS. * Excellent teamwork skills * Examples and at least one sample of an effective document delivered in the past Information Technology and Services - Karachi, Pakistan
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Sales Marketing Industrial Engineering Product
Posted 15 days ago
Job Viewed
Job Description
A Dubai based company selling engineering products wants to enter into the Pakistan market and is looking for a young, dynamic person with at least 3 - 5 years experience in marketing & sales of engineering products in Pakistan.
Job SpecificationTasks typically involve:
- Searching for new clients who might benefit from company products or services and maximizing client potential in designated regions;
- Developing long-term relationships with clients through managing and interpreting their requirements;
- Persuading clients that a product or service best satisfies their needs in terms of quality, price and delivery;
- Negotiating tender and contract terms and conditions to meet both client and company needs;
- Calculating client quotations and administering client accounts;
- Providing pre-sales technical assistance and product education, and after-sales support services;
- Analyzing costs and sales;
- Preparing reports for head office;
- Meeting regular sales targets and coordinating sales projects;
- Supporting marketing activities by attending trade shows, conferences and other marketing events;
- Making technical presentations and demonstrating how a product meets client needs;
- Liaising with other members of the sales team and other technical experts;
- Helping in the design of custom-made products;
- Providing training and producing support material for other members of the sales team.
Location: Karachi, Pakistan
#J-18808-LjbffrSales Marketing Industrial Engineering Product
Posted 21 days ago
Job Viewed
Job Description
Tasks typically involve: Searching for new clients who might benefit from company products or services and maximizing client potential in designated regions; Developing long-term relationships with clients through managing and interpreting their requirements; Persuading clients that a product or service best satisfies their needs in terms of quality, price and delivery; Negotiating tender and contract terms and conditions to meet both client and company needs; Calculating client quotations and administering client accounts; Providing pre-sales technical assistance and product education, and after-sales support services; Analyzing costs and sales; Preparing reports for head office; Meeting regular sales targets and coordinating sales projects; Supporting marketing activities by attending trade shows, conferences and other marketing events; Making technical presentations and demonstrating how a product meets client needs; Liaising with other members of the sales team and other technical experts; Helping in the design of custom-made products; Providing training and producing support material for other members of the sales team. Location: Karachi, Pakistan
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