63 Brand Management jobs in Pakistan

Master in Business or related field required

1 Job

Posted on: May 18, 2012

Last Date: Jul 1, 2012

Company

This role will be responsible for product development and its marketing through:

1. Product Creation and ongoing maintenance of competitive product/market comparisons by himself or in coordination with his Marketing team.
2. Work as both Product Development Manager and Marketing Manager; researching product ideas, market opportunities and trends that lead to development of new products, features, and benefits.
3. Working closely with clients and prospects to gauge market conditions and understand pre/post customer purchase needs.
4. Determines product launch marketing goals and strategy in an effort to develop communication plans/campaigns to achieve goals, which will likely include internal and external components.
5. Aligns with other marketing resources to supplement existing marketing plans with product launch specific activities.
6. Understands strategic positioning and ensures that positioning is reflected in product content produced.
7. Product specific messaging and related materials - creating/updating product descriptions to be used in proposals, presentations, and brochures.
8. Act as liaison with Client Management team in effectively launching products within clients.
9. Segment planning - including involvement in the road maps within department and supported business units.
10. Current product enhancement projects based on sales analysis - utilizing product tools to augment current offerings and messaging as needed.
11. Special projects in support of vetting, analyzing, creating, and supporting the development and promotion of new product ideas and/or departmental needs.
12. Ownership of department 'vetting' process through management of report-out communication and incoming product requests, utilizing current fit model analysis and resource planning.

Involving internal and external product/services planning and execution:

1. Experience within Retail, Distributor, IT, and Security & Surveillance industries.
2. Experience working within a product development and marketing, and/or strategic planning function or organization.
3. Experience preparing competitive comparisons, executive findings summaries, and/or presentations to management with sound recommendations.
4. Proven ability to leverage peer relationships within an organization.
5. Strong skills in PowerPoint, Word, Excel, MS Project, and Visio.
6. Must have a solid project management foundation - ability to manage multiple tasks/projects at once.

Min DAE IT 3 years or Bachelors in BSIT, BSCS or other relevant field.

We’re seeking a product marketer to create marketing and sales collateral that demonstrates the benefits, features, and value of our products/services to our target audience.

We need someone on our team who can conduct message testing, competitive research, and position our products/services in a way that effectively caters to our buyer personas.

Requirements:

1. Manage and build relationships for influencer marketing campaigns.
2. Excellent communication skills, and the ability to sell.
3. 2-year proven track record of Email Marketing, Sales Strategies, video materials, landing pages, and including phone scripts, market Analytical thinking and creative skills with excellent English verbal and written skills.
4. Knows modern tools and techniques of email marketing like Mailchimp, HubSpot, or any other.
5. Work with cross-functional team (Product, Services, Sales) to establish growth strategies to support revenue goals.
6. Formulate strategies to build a lasting digital connection with customers.
7. Manage media platforms (including Facebook, Twitter, Google, Instagram, YouTube, Snapchat, TikTok & Pinterest) and drive content creation.
8. Contribute to the wholesale reinvention of integrated B2B marketing by creating the most compelling, interesting email marketing campaigns.
9. Build the right prospect databases that lead to email marketing greatness.
10. Figure out what’s working in email, what’s not, and get everybody on the right page.
11. Marketing experience focused on general lead generation campaigns.
12. History of direct management to multiple campaigns and brands simultaneously.
13. Report to the team on the wins, the misses, new opportunities, and plans to make awesome even better.
14. Build and maintain the Daily, Weekly & Monthly reports.
15. Excellent English written and verbal communication skills.

Qualifications: Pharm D, BS Microbiology, BS Molecular Biology, MLT, or any other health-related degree; MBA would be a plus.

Global Marketing Services is a leading and distinguished medical company in Pakistan, serving the health industry since 2000. We have steadily expanded our line of products and created a presence in various diagnostic markets. We are DRAP Registered and ISO 9000:2015 certified.

Job Responsibilities:

• Strategize to create lead generation campaigns for products.
• Research and identify new business opportunities including new markets, growth areas, trends, customers, partnerships, products & services, and new ways of reaching existing markets.
• Conduct market research to find answers about customer requirements and market trends.
• Conduct & organize product training for the Sales & Services team.
• Liaise and coordinate training activities with Principal.
• Understand and effectively present and deliver presentations on the products, features, and benefits to new and prospective clients as well as internal clients to promote sales and product development.
• Monitor competitors to focus on their products’ unique selling points.
• Effectively collect product feature requests into user story formats.
• Maintain complete documentation of Molecular product-related activities.
• Communicate the vision and value of new products to the sales team and develop tools that facilitate the selling process.

• Develop product orientation presentations for customers and team.
• Collect, compile, and update customer & market data.
• Use market research data to establish product pricing.
• Speak and present about products to both external and internal audiences.

Global Marketing Services is a leading and distinguished medical company in Pakistan, part of an international group of companies, viSole. Our focus areas are biomedical investigation, research, life sciences, blood banking, and hematology.

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Send your CV & portfolio to with the subject “Product Marketing Specialist ”. Please mention your current and expected salary in your submission.

Role Overview

We're seeking a dynamic Product Marketing Specialist with a focus on financial education to join our growing team. In this role, you'll bridge the gap between our product development and marketing teams while creating educational content that simplifies complex financial concepts for our users.

Key Responsibilities

• Develop marketing strategies for our digital wealth management platform and features
• Create engaging educational content (articles, videos, webinars, courses)
• Collaborate with product teams to translate technical features into benefits
• Design and implement educational campaigns to increase user acquisition, activation, and retention
• Work with analytics teams to measure and optimize content effectiveness
• Stay updated on financial industry trends, regulations, and competitors
• Manage development of marketing materials like guides, scripts, and sales tools
• Lead training sessions on new features and educational initiatives

Qualifications

• 3+ years in product marketing, preferably in fintech or financial services
• Ability to translate complex financial concepts into accessible content
• Understanding of digital marketing channels and educational content development
• Excellent project management skills
• Data-driven with experience in analytics
• Outstanding communication skills
• Bachelor's degree required; advanced degree a plus
• Financial certifications are beneficial but not required

Skills & Attributes

• Passionate about financial education
• Creative problem-solver
• Adaptable in fast-paced environments
• Attention to detail
• Collaborative team player
• Self-motivated and organized

Mahaana Wealth Limited is a licensed Asset Management Company and Investment Advisor, registered as an NBFC and regulated by SECP. The custodial functions are performed by the Central Depository Company (CDC).

Past performance is not indicative of future results. All investments involve risks. Please consult a financial advisor before investing.

Bachelors Degree in Business, Marketing, Management Sciences

We are looking for energetic and self-driven graduates to develop a new business and marketing channel and create strategic clients. This is a great opportunity for business graduates who are interested in social networks, marketing & business development and would like to join and get hands-on experience with an innovative, product-based IT and fast-growing start-up.

• Develop and implement product go-to-market plans, working with all departments to execute.
• Develop the core positioning, messaging and segmentation for our products.
• Manage the entire product line life cycle from strategic planning to tactical activities.
• Specify market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers.
• Responsible for customer-facing system documentation and perform product demos to customers.
• Deliver effective presentations and product demonstrations as needed to support analyst, partner, and prospective customer meetings.
• Develop highly tailored content for business plans.
• Ability to work with software developers and team leads throughout the software development lifecycle to ensure quality.

Location: Information Technology and Services - Lahore, Pakistan

• Own and improve the full customer journey from lead to prospect to customer to champion.
• Engage with customers in support of the above.
• Translate technical details into benefits for the user.
• Follow and analyze market trends to position products.
• Develop product marketing strategies (pricing, advertising, product launching).
• Craft compelling messages across marketing channels (landing pages, ad campaigns).
• Work with various roles (design, content, acquisition, product, sales) to implement strategies.
• Test marketing product features, releases, and ad copy.
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

Requirements and Skills:

• Proven experience as a Product Marketing Manager, Brand Manager or similar role.
• Background in design and copywriting is a plus.
• Experience with early stage SaaS products is a plus.
• Familiar with product marketing tactics (e.g. integrated marketing campaigns).
• Working knowledge of web analytics tools (Google Analytics, WebTrends).
• Creativity.
• Analytical mind and strong quantitative skills.

Location: Information Technology and Services - Islamabad, Pakistan

The provided job description contains some formatting issues, unclear phrasing, and irrelevant details that can be improved for clarity and professionalism.

Below is a refined version that maintains the original content and intent while enhancing readability and removing irrelevant information:

Company: Resource Management International, Pakistan

Location: Gujranwala, Pakistan

Posted on: January 28, 2020

Last Date to Apply: May 15, 2020

Minimum Qualification: Intermediate or higher, preferably with a background in Computer Science

Job Description:

Resource Management International (Kuwait) is seeking a Sales Person for our Pakistan office. The candidate must have basic knowledge of operating computer software. The primary responsibility will be to introduce the company's software products and applications to the local market. The candidate should possess excellent communication skills and the ability to persuade and convince clients.

Key Responsibilities:

1. Develop core positioning and messaging for the products
2. Perform product demonstrations for customers
3. Set pricing strategies to meet revenue and profitability goals
4. Deliver monthly revenue forecasts
5. Propose overall budgets to ensure project success
6. Brief and train the sales team during quarterly meetings
7. Define product strategy and develop roadmaps
8. Collaborate with external partners for partnerships and licensing opportunities

Join to apply for the Product Marketing Executive role at Softech Worldwide

VIDIZMO is a cutting-edge IT product company specializing in Artificial Intelligence (AI), Video, Audio, and digital media. We are at the forefront of technological innovation, and our dynamic team is passionate about shaping the future of the industry.

As a Product Marketing Executive at VIDIZMO, you will be a key player in driving our product strategy and enhancing our market presence. You will lead various aspects of marketing, from market research and product launches to content creation and collaboration with cross-functional teams. This role requires a strategic thinker with a creative flair and a passion for staying ahead in a rapidly evolving industry.

• Lead comprehensive market research activities to stay informed about industry trends.
• Research and identify varied use cases for products within distinct industries through comprehensive industry research.
• Analyze market trends, customer needs, and competitive activities to tailor product strategies, ensuring adaptability and relevance across diverse sectors.
• Monitor competitive activities and identify key customer needs.
• Take ownership of product launches, collaborating with marketing, public relations, and business leaders.
• Ensure seamless coordination and communication of Go-To-Market (GTM) updates with cross-functional leadership.
• Develop high-quality, informative, and engaging content for various platforms, including blogs, articles, whitepapers, case studies, and website content.
• Partner with the marketing team to develop programs and strategies based on consumer/customer insights.
• Collaborate closely with the Sales team to develop messaging, presentation materials, and creative assets for in-market products.
• Work with sales strategies to maximize product impact.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in product marketing, with a focus on technology products.
• Strong analytical and strategic thinking skills.
• Excellent communication and collaboration abilities.
• Ability to thrive in a fast-paced, dynamic environment.

Benefits include Health Insurance (OPD/IPD), Maternity Cover, Leave Encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment, Provident Fund, Career Growth, and Bonus.

Locations: Pakistan, India, UAE, Australia, Canada & USA (benefits vary based on location).

• Entry level

• Full-time

• Marketing and Sales

• IT Services and IT Consulting

Referrals increase your chances of interviewing at Softech Worldwide by 2x.

Get notified about new Product Marketing Executive jobs in Karachi Division, Sindh, Pakistan .

Karachi Division, Sindh, Pakistan 5 hours ago

Karachi East District, Sindh, Pakistan 2 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

We are a chartered company based in the United States, dedicated to providing technology-based solutions to our clients worldwide for the past decade. We empower organisations with innovative and scalable IT solutions to enhance their competitive advantage and return on investment. By leveraging industry expertise and business process applications, we offer a range of tailored solutions to meet diverse needs and foster long-term partnerships with our clients.

Role Description

Timings : Mon to Fri, 5:30 pm to 2:30 am PKT

Salary : Flexible depending upon the profile

This is a full-time on-site role for a Product Marketing Analyst located in Karachi Division. We are seeking a highly analytical and data-driven Senior Product & Marketing Analyst to join our team.

In this role, you will play a critical part in driving strategic decisions through in-depth analysis of user behaviour, marketing performance, and product engagement. Leveraging your expertise in tools like SQL, GA4, GTM, and BI platforms such as Looker or AWS Quicksight, you will uncover actionable insights that shape our product direction and optimise advertising strategies.

If you have a passion for data, a deep understanding of analytics within the marketing and product landscape, and thrive in cross-functional environments, we’d love to hear from you.

Qualifications:

• 5+ years of experience in product, marketing, or advertising analytics.
• Proficiency in SQL, Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker, AWS Quicksight, or similar BI tools.
• Experience with ad performance analysis (Google Ad Manager, Prebid, programmatic advertising).
• Strong knowledge of user behaviour tracking, audience segmentation, and engagement analysis.
• Ability to communicate insights clearly and collaborate with Product and Engineering teams.
• Experience with A/B testing, event tracking, and site optimisation.
• Basic understanding of web fundamentals.

How to Apply:

Please submit your updated resume, cover letter and portfolio link at the attached form below:

Join us and be part of a team that's shaping the future.

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Product Management and Marketing
• Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at Wish Developers & Designers by 2x

Get notified about new Product Marketing Analyst jobs in Karachi Division, Sindh, Pakistan .

Karachi Division, Sindh, Pakistan 4 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.