12 Trade Marketing jobs in Pakistan

We are looking to hire a creative, strategic and dynamic individual to join our team as theMarketing Strategy Manager. In this role, you will play a critical role in developing and shaping the marketing strategies for our companies and brands to drive marketing initiatives and help achieve business objectives effectively. You are expected to have a firm grip and understanding of the marketing principles, brand positioning, aesthetics and how to translate business needs and requirements into actionable plans for execution. While we have dedicated SEO and Social Media teams for their relevant tasks, your primary focus will be on generating the right requirements for the business and coordinating execution with the digital marketing team and other departments or the senior leadership team when necessary.

Your primary focus will be on building and executing strategic marketing plans for each of our companies/brands, ensuring alignment with our overall business objectives and brand identity. This role combines strategic thinking with hands-on execution, making it ideal for someone who is creative and analytical.

Note: This role is ideal for someone who excels at strategic thinking, communication, and collaboration, and who can drive marketing initiatives to achieve business objectives effectively.

Responsibilities:

• Conduct market research and analysis to identify opportunities for brand growth and differentiation.
• Develop and execute comprehensive marketing strategies for each of our company's brands, focusing on brand identity and positioning along with brand awareness and the required aesthetics.
• Collaborate with senior leadership team and business unit heads to understand business needs and objectives to translate them into clear and actionable marketing strategies and plans.
• Work closely with the digital marketing team to oversee the implementation of marketing campaigns across various channels like social media, email, website, etc.
• Provide guidance and direction to the digital marketing team, ensuring that strategies and tactics are in line with business objectives, target market and brand identity.
• Act as the main point of contact for coordinating marketing efforts with other departments or senior leadership teams, facilitating communication and ensuring alignment.
• Define, monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
• Continuously assess market trends, customer preferences and competitive landscape to update relevant marketing strategies and tactics.
• Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and deadlines.
• Provide regular updates and reports to the senior leadership team and business unit heads on marketing performance and initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• 5+ years of experience in marketing roles, with a strong understanding of marketing principles, brand management and strategy development.
• A proven track record of developing and executing successful marketing strategies that drive business results and growth.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Experience working with digital marketing channels and platforms.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

An energetic individual with leadership skills and the ability to get things done. Preferably holding a Master's degree from a reputable institution, with 2-3 years of experience in Marketing or Brand Activation.

We offer a market-competitive salary and extensive opportunities for professional growth. If you meet these criteria, apply confidently by sending your resume and recent picture to .

The candidate should have hands-on experience in leading Marketing and Advertising initiatives.

Location: Karachi, Pakistan

ACE Properties is a Real Estate subsidiary of ACE Group for Companies, an ACE group of companies having a diversified portfolio including, Digital remittance services in more than 100+ countries, digital wallet services in the UK, and real estate projects, web-based News Channel, advertising businesses, and software solutions in Pakistan.

Job Description:

Public Relations:

• Develop and implement PR strategies to enhance the company’s image and reputation in the real estate industry
• Build and maintain relationships with key media outlets, journalists, and influencers
• Prepare and distribute press releases, media kits, and other PR materials
• Monitor media coverage and report on PR performance metrics
• Handle crisis communication and manage any potential negative publicity.
  
  

• Plan and execute brand activation campaigns to increase brand awareness and customer engagement
• Organize and manage events such as property launches, open houses, and promotional events
• Collaborate with the marketing team to create compelling content for brand activation, including digital and print materials
• Ensure all brand activation activities align with the company’s brand guidelines and objectives
• Analyze and report on the effectiveness of brand activation campaigns and suggest improvements.
  
  

• Work closely with the content team to develop engaging and informative content for various platforms, including social media, blogs, and newsletters
• Oversee the production of visual and written content for PR and brand activation purposes
• Maintain a consistent brand voice across all communication channels.
  
  

• Identify and establish partnerships with relevant industry stakeholders, including developers, architects, and interior designers
• Manage sponsorship opportunities that align with the company’s brand values and target audience.
  
  

• Conduct market research to identify trends, opportunities, and challenges in the real estate sector
• Use insights from research to inform PR and brand activation strategies
• Keep abreast of industry developments and competitor activities.
  
  

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
• 3-5 years of experience in PR, brand activation, or a similar role, preferably in the real estate industry
• Strong understanding of media relations and digital marketing
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Ability to manage multiple projects and meet tight deadlines
• Proficiency in using PR tools and software, as well as social media platforms
• Strong organizational skills and attention to detail.
  
  

• Experience in event planning and management
• Familiarity with real estate market trends and dynamics
• Strong network of media contacts in the real estate or property sector
• Ability to work both independently and as part of a team.
  
  

• Office-based with occasional travel for events and meetings
• Flexibility to work outside regular business hours as needed for events or media engagements
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Public Relations, and Writing/Editing
• Industries Internet Publishing

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Urgently required
Job Title: Assistant Manager Business Development BTL/Brand Activation
Company: Epic Consulting
Department: BD
Location: DHA Lahore (Central Region)
Employment Type: Permanent

Education: Major’s in Marketing
University: Any reputable institute
Level: Experienced with minimum 2 to 3 years hands-on experience of BTL Services/Brand Activation
Salary Range: Market Competitive Salary with other perks and benefits
BD Commission: Will be offered, but varies on experience basis