656 Performance Marketing jobs in Pakistan

We are looking for a data-driven Performance Marketing Specialist to lead and manage our in-house Brands across Meta platforms and major PPC channels. This role is crucial in scaling our brand's online presence, driving conversions, and optimizing return on ad spend (ROAS).



Key Responsibilities:


Develop, launch, and manage Meta ad campaigns (Facebook and Instagram) to promote the brand, generate leads, and drive sales performance.
Plan and execute paid media strategies on platforms like Google Ads, Bing Ads, and other relevant networks, with a strong focus on performance metrics.
Conduct thorough market and audience research to inform targeting, messaging, and campaign structure.
Create and test engaging ad creatives, including ad copy, visuals (carousel, video, lead forms, etc.), and landing pages tailored to brand goals.
Optimize ad performance by continuously monitoring CPC, CPA, and ROAS, ensuring efficient use of advertising budgets.
Perform keyword research, competitor benchmarking, and audience segmentation to refine targeting and messaging strategies.
Track, analyze, and report campaign performance, providing clear insights and recommendations to improve future efforts.
Collaborate cross-functionally with design, content, and product teams to align paid media efforts with brand initiatives and promotions.
Stay up to date with platform updates, algorithm changes, and digital marketing trends to keep the brand ahead of the curve.


Requirements:


2–4 years of hands-on experience managing Meta and Google Ads campaigns for a brand.
Strong analytical skills with a deep understanding of performance metrics like CTR, CPA, ROAS, and conversion rates.
Proficient in A/B testing, creative optimization, and budget management.
Ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines.
Excellent communication skills and a proactive approach to problem-solving and performance improvement.
Passion for growth marketing and building data-backed strategies that deliver real results.

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an inspiring organization. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent and entrepreneurs to thrive. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

We are looking for a Manager of Performance Marketing to join our world-class growth marketing team and champion marketing excellence with a focus on paid media. You will oversee Careem’s acquisition strategies, ensuring quality and developing best practices. Digital strategies include performance marketing and branding across Paid Search, Paid Social, Display Programmatic, and Video.

Careem is data and performance-driven, and we seek someone who can demonstrate innovation in performance marketing and data analytics. Candidates should have a background in performance marketing with a strong connection to data.

• Oversee Careem’s digital performance marketing efforts.
• Ensure business requirements and project briefs are well understood, accurately converted, and effectively communicated to the team.
• Address business issues efficiently.
• Oversee implementation across all channels.
• Manage Performance Marketing and Branding across Paid Search, Paid Social, Display Programmatic, and Video.
• Demonstrate innovation in performance marketing and data analytics.
• Build and maintain relationships with internal digital strategists and media partners.
• Set annual media strategies, lead account development plans, and maximize platform growth and performance.

• Extensive PPC and data-driven digital strategy experience.
• Proficiency with Google Marketing Platform (SA 360, DV 360, GA 360, Campaign Manager).
• Understanding of attribution models and experience with MMPs like Adjust.
• Experience with dashboarding tools such as Looker Studio.
• Experience optimizing app campaigns.
• Experience with task automation.
• Ability to develop strategies, proposals, and pitch ideas effectively.

We offer colleagues the opportunity to make an impact in the region while learning and growing. As a full-time Careem employee, you will:

• Work and learn from inspiring colleagues.
• Contribute to a purposeful organization dedicated to regional impact.
• Explore new learning and growth opportunities daily.
• Work 4 days a week in the office and 1 day from home, with options for remote work up to 30 days a year and unlimited vacation days.
• Access healthcare benefits and fitness reimbursements for health activities.

GE Solucions, a rapidly growing digital marketing company based in Karachi, is seeking a highly skilled and results-driven Performance Marketing Specialist to join our dynamic team. This role is ideal for a professional with proven expertise in managing and optimizing high-impact, conversion-focused advertising campaigns across multiple platforms including Google Ads, Facebook, and Instagram.

The successful candidate will have a strong background in e-commerce sales and lead generation campaigns, managing significant advertising budgets with a strategic focus on maximizing Return on Ad Spend (ROAS). You will be responsible for planning, executing, and optimizing paid media campaigns targeting markets in Pakistan, the United States, the United Kingdom, and Canada.

Key responsibilities include conducting thorough market research to identify target audiences, collaborating creatively with content and design teams, and producing detailed performance reports that analyze campaign effectiveness. Your insights will drive strategic decision-making and improve the overall marketing ROI.

We are looking for a self-motivated individual who thrives in a fast-paced environment and is confident in leveraging data to achieve measurable marketing goals. Your ability to stay current with digital marketing trends and platform updates will be essential in maintaining the company’s competitive edge.

Work Environment:
This is an onsite role based at our office in PECHS Block 6, Karachi, near Shahrah-e-Faisal. The working hours are from 3:00 PM to 12:00 AM, Monday through Friday, with alternate Saturdays off.

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We are seeking a highly analytical and data-driven Performance Marketing Manager with a proven track record of success in driving significant ROI through multi-channel digital marketing campaigns. The ideal candidate is a strategic thinker with exceptional execution skills, a passion for staying ahead of industry trends, and a collaborative spirit. They are comfortable working independently and managing multiple projects simultaneously, while also effectively communicating performance insights to cross-functional teams.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across multiple channels, including Google Ads (Search, Display, Shopping), Meta Ads (Facebook, Instagram), LinkedIn Ads, TikTok Ads, Twitter/X Ads, Programmatic Advertising, Affiliate Marketing, and Email Marketing.
• Manage paid media campaigns, optimizing for key performance indicators (KPIs) such as ROAS, CAC, LTV, CTR, CPM, CPC, CPA, and engagement rate.
• Conduct in-depth analysis of marketing campaign performance using tools like Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio/Data Studio, Mixpanel/Amplitude, and HubSpot/Marketo.
• Develop and implement A/B testing strategies to continuously optimize campaign performance and conversion rates.
• Track, analyze, and report on key performance metrics, providing actionable insights and recommendations to improve marketing ROI.
• Collaborate with cross-functional teams (e.g., product, sales, engineering) to align marketing efforts and achieve overall business objectives.
• Manage marketing budgets effectively, forecasting spending and allocating resources across different channels.
• Stay up-to-date on the latest industry trends and best practices in performance marketing.
• Implement and manage mobile app marketing strategies using platforms like ASA, Firebase, and Appsflyer.
• Develop and implement robust attribution modeling to accurately measure the effectiveness of marketing campaigns.
• Conduct thorough marketing funnel analysis to identify areas for improvement and optimization.
• Integrate CRM systems to enhance customer data management and personalize marketing efforts.
  
  

• Experience with CRM platforms beyond HubSpot/Marketo is a plus.
• Experience with advanced analytics tools beyond those listed is desirable.
• Proven ability to manage and mentor junior team members is a plus.
• Experience in a SaaS or technology company is preferred.
• Relevant certifications (e.g., Google Ads, Google Analytics) are highly desirable.
  
  

• 5+ years of experience in performance marketing, demonstrating a progressive increase in responsibility and impact.
• Experience managing significant marketing budgets and delivering measurable results across various channels is essential.
  
  

• Expert-level proficiency in Google Ads (Search, Display, Shopping), Meta Ads (Facebook, Instagram), LinkedIn Ads, TikTok Ads, Twitter/X Ads, Programmatic Advertising, Email Marketing Automation, SEO & SEM, and Mobile App Marketing (ASA, Firebase, Appsflyer).
• Deep understanding of Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio/Data Studio, Mixpanel/Amplitude, and HubSpot/Marketo. Proficiency in CRM integration and attribution modeling.
• Strong analytical skills with a proven ability to interpret data and translate it into actionable strategies.
• Experience with KPI tracking and reporting, including CAC, LTV, ROAS, CTR, CPM/CPC/CPA, engagement rate, churn rate, and funnel conversion metrics.
• Excellent project management, communication, and presentation skills.
  
  

• Seniority level Associate

• Employment type Full-time

• Job function Marketing
• Industries Human Resources Services

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Pakistan $17,000.00-$5,000.00 1 month ago

Pakistan 17,000.00- 25,000.00 2 months ago

Karachi Division, Sindh, Pakistan 2 days ago

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Join to apply for the PERFORMANCE MARKETING MANAGER role at GE Solucions .

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As a Performance Marketing Manager, you will play a pivotal role in optimizing and managing our clients’ PPC advertising campaigns on Google Ads and Microsoft Ads.

Your expertise will be crucial in achieving client objectives, and continuously improving campaign performance.

Key Responsibilities

1. Develop and execute performance marketing strategies: Plan, execute, and optimize campaigns across platforms like Google Ads, Pinterest Ads, Facebook Ads, Instagram Ads, TikTok Ads, and LinkedIn Ads.
2. Campaign Management: Manage PPC campaigns on Google Ads and Microsoft Ads, including keyword research, ad creation, bid management, and budgeting.
3. Performance Optimization: Continuously improve campaigns to enhance click-through rates, conversions, and ROAS.
4. Keyword Research: Identify high-performing relevant keywords.
5. Ad Copywriting: Create compelling ad copy and extensions.
6. Ad Testing: Conduct A/B testing on creatives and landing pages.
7. Conversion Tracking: Set up and monitor key performance metrics.
8. Competitor Analysis: Stay updated on industry trends and strategies.
9. Reporting: Provide regular performance reports with insights and KPIs.
10. Client Communication: Build relationships and present campaign recommendations.
11. Team Collaboration: Work with designers, developers, and content creators.

Qualifications

• Bachelor’s degree in marketing, business, or related field
• 4+ years in PPC advertising, especially Google and Microsoft Ads; certifications preferred.
• Proven success in eCommerce and services campaigns, strong analytical skills, proficiency in analytics and PPC tools.
• Attention to detail, ability to manage multiple clients and campaigns.
• Excellent communication skills.

Job Type: Full-time

• Mid-Senior level

• Full-time

• Marketing and Sales

• Information Services

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Position Overview

Position Overview

We are seeking a highly skilled Performance Marketing Analysts to join our team. In this role, you will be responsible for driving the execution strategy for multiple products, ensuring optimal performance across SEM, Social, and Display/Programmatic channels. Your primary focus will be on achieving client KPI targets through continuous optimization and strategic planning. Additionally, you will play a crucial role in client relationship management, business growth and initiatives.

Responsibilities:

• Campaign Strategy and Execution:
• Develop and implement end-to-end campaign strategies, incorporating insights from previous campaign performance and market trends
• Setup and execute performance campaigns across SEM, Social, and Display/Programmatic channels
  
  

• Proactively identify market initiatives and opportunities aligned with local market KPIs
• Client Relationship Management:
• Develop and maintain strong client relationships, serving as a consultant to enhance client satisfaction and offering valuable perspectives based on a deep understanding of their business
• Innovation and Best Practices: Stay informed about emerging opportunities and innovations in the digital marketing landscape
  
  

• 3+ years of hands-on experience in digital paid media operations and customer acquisition campaigns
• Expertise with Google Marketing Platform (e.g., SA360, DV360, Campaign Manager), Facebook Ads Manager, and Programmatic platforms
• Strong analytical, decision-making, and problem-solving skills with sharp attention to detail
• Passion for performance marketing and analytics, with a desire to continuously learn and adapt in a dynamic environment
• Understanding of web analytics metrics and proficiency in MS Suite (Excel, Word, PowerPoint)
• Excellent verbal and written communication skills
  
  

• Bachelor’s degree in marketing, Advertising, or related field
• Minimum of 2.5 years of experience in performance marketing or related roles
• Proven track record of driving campaign success and achieving KPI targets
• Ability to thrive in a fast-paced, dynamic environment while delivering high-quality work
• Strong interpersonal skills and the ability to build effective relationships with clients and team members
• Experience working with various stakeholders and managing high-profile accounts
• Proficiency in digital tools such as LinkedIn, DCM, DV360, Facebook/Instagram, etc
• Knowledge of the local media landscape, digital marketing trends, SEM, and social media
• Commitment to ongoing learning and professional development
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Internet Publishing

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We are seeking an experienced and data-driven Performance Marketing Manager to lead and execute our digital marketing campaigns with a focus on driving measurable results and maximizing ROI. The ideal candidate is a strategic thinker with a proven track record in planning, implementing, and optimizing performance marketing campaigns across various digital channels.

Responsibilities:

• Strategy and Planning: Develop and execute comprehensive performance marketing strategies to achieve business objectives, including customer acquisition, lead generation, and revenue growth.
• Identify key target audiences, market segments, and digital channels to optimize campaign reach and effectiveness.
• Campaign Management: Manage end-to-end execution of performance marketing campaigns, including campaign setup, ad copy creation, creative development, budget allocation, and performance tracking.
• Monitor campaign performance metrics, such as CTR, CPC, CPA, conversion rates, and ROI, and make data-driven adjustments to optimize results.
• Paid Advertising: Oversee paid search (SEM), paid social (Facebook, Instagram, LinkedIn, etc.), display advertising, and other relevant channels.
• Collaborate with the design team to develop compelling ad creatives and landing pages that drive conversions.
• Analytics and Reporting: Utilize analytics tools to gather, analyze, and interpret data from various marketing channels. Generate regular performance reports, providing insights and recommendations for optimization.
• Identify trends and opportunities for improvement and present findings to the marketing team and senior management.
• Budget Management: Manage marketing budgets effectively to ensure maximum ROI and cost efficiency.
• Allocate budgets across different channels and campaigns based on performance and strategic priorities.
• A/B Testing and Experimentation: Plan and execute A/B tests to optimize ad creatives, landing pages, and targeting strategies.
• Implement continuous experimentation to improve campaign performance and uncover new opportunities.
• Cross-Functional Collaboration: Collaborate with the content, design, and development teams to align marketing efforts with overall brand messaging and customer experience.
• Work closely with other departments to ensure a cohesive and integrated approach to marketing initiatives.

Requirements:

• Proven Experience: 2-3 years of experience in performance marketing, with a track record of planning and managing successful campaigns that delivered measurable results.
• Digital Advertising Expertise: Proficiency in managing paid search, social media advertising, display advertising, and other performance-based digital channels.
• Data-Driven Mindset: Strong analytical skills and ability to translate data into actionable insights and optimization strategies.
• Marketing Tools: Experience with marketing analytics platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.) and A/B testing tools.
• Strategic Thinker: Ability to develop and execute a comprehensive performance marketing strategy aligned with business goals.
• Communication Skills: Excellent communication and presentation skills to effectively convey strategies, results, and recommendations to stakeholders.
• Budget Management: Demonstrated ability to manage marketing budgets and allocate resources effectively for optimal results.
• Adaptability: Comfortable working in a fast-paced environment and adapting to changing priorities and market dynamics.
• Bachelor's degree in Marketing, Business, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.

As the Performance Marketing Manager, you will lead and optimize paid media campaigns across various platforms, including Google, META, TikTok, and others. Your role will drive growth, maximize ROI, and ensure our clients’ digital marketing strategies exceed expectations. You’ll collaborate with cross-functional teams and work closely with clients to tailor campaigns that align with their business goals.

• Paid Media Management: Develop, execute, and manage paid campaigns across platforms such as Google Ads, META (Facebook/Instagram), Snapchat, and TikTok.
• Performance Analysis: Analyze campaign performance data, providing detailed reports and actionable insights to ensure maximum ROI.
• Strategic Planning: Collaborate with internal teams (creative, content, analytics) to devise and execute strategies that enhance the overall campaign performance.
• Optimization: Continuously optimize campaigns for performance and efficiency, including A/B testing, keyword refinement, audience targeting, and ad placement.
• Client Reporting: Create performance reports, providing insights, recommendations, and strategic direction for ongoing campaigns.
• Trend Analysis: Stay on top of emerging trends, tools, and strategies in digital marketing to ensure our clients are ahead of the competition.
• Budget Management: Monitor campaign budgets, adjust bids, and allocate resources effectively to meet client KPIs.

• Proven experience managing Google Ads, META, and TikTok campaigns (2-4 years preferred).
• Strong understanding of performance marketing metrics (CPC, CPA, ROAS, etc.) and the ability to turn data into actionable insights.
• Demonstrated ability to manage large ad spends and optimize for ROI.
• Excellent analytical and reporting skills, proficient in tools like Google Analytics, Facebook Business Manager, and TikTok Ads Manager.
• Strong collaboration skills with creative, content, and development teams.
• Ability to handle multiple projects in a fast-paced environment and meet deadlines consistently.
• Knowledge of the latest trends in paid media and performance marketing.

At Paesh, we’re not just another digital agency but a team dedicated to redefining the digital landscape with innovative strategies and data-driven results. As a Performance Marketing Manager at Paesh, you’ll work in a dynamic, collaborative environment that values creativity, continuous learning, and personal growth. We believe in empowering our team members with the tools and autonomy to make impactful decisions, offering a clear path for career advancement, and rewarding your contributions with competitive benefits. Join Paesh to be part of a forward-thinking team where your insights and expertise will drive real success for our clients and yourself.

If you would like to work with us or just want to get in touch, we’d love to hear from you!

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as you monitor and report on the success of your marketing efforts.

1. 1-5 years' of marketing experience
2. Excellent writing and communication skills

1. Strengthen our relationship with clients and company partnerships
2. Plan and execute campaigns and events
3. Track, analyze and report the success of those campaigns and events
4. Create online and offline marketing content
5. Empower the sales team with marketing content and campaigns that help drive sales

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