35 Performance Analyst jobs in Pakistan

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Position Overview

Position Overview

We are seeking a highly skilled Performance Marketing Analysts to join our team. In this role, you will be responsible for driving the execution strategy for multiple products, ensuring optimal performance across SEM, Social, and Display/Programmatic channels. Your primary focus will be on achieving client KPI targets through continuous optimization and strategic planning. Additionally, you will play a crucial role in client relationship management, business growth and initiatives.

Responsibilities:

• Campaign Strategy and Execution:
• Develop and implement end-to-end campaign strategies, incorporating insights from previous campaign performance and market trends
• Setup and execute performance campaigns across SEM, Social, and Display/Programmatic channels
  
  

• Proactively identify market initiatives and opportunities aligned with local market KPIs
• Client Relationship Management:
• Develop and maintain strong client relationships, serving as a consultant to enhance client satisfaction and offering valuable perspectives based on a deep understanding of their business
• Innovation and Best Practices: Stay informed about emerging opportunities and innovations in the digital marketing landscape
  
  

• 3+ years of hands-on experience in digital paid media operations and customer acquisition campaigns
• Expertise with Google Marketing Platform (e.g., SA360, DV360, Campaign Manager), Facebook Ads Manager, and Programmatic platforms
• Strong analytical, decision-making, and problem-solving skills with sharp attention to detail
• Passion for performance marketing and analytics, with a desire to continuously learn and adapt in a dynamic environment
• Understanding of web analytics metrics and proficiency in MS Suite (Excel, Word, PowerPoint)
• Excellent verbal and written communication skills
  
  

• Bachelor’s degree in marketing, Advertising, or related field
• Minimum of 2.5 years of experience in performance marketing or related roles
• Proven track record of driving campaign success and achieving KPI targets
• Ability to thrive in a fast-paced, dynamic environment while delivering high-quality work
• Strong interpersonal skills and the ability to build effective relationships with clients and team members
• Experience working with various stakeholders and managing high-profile accounts
• Proficiency in digital tools such as LinkedIn, DCM, DV360, Facebook/Instagram, etc
• Knowledge of the local media landscape, digital marketing trends, SEM, and social media
• Commitment to ongoing learning and professional development
  
  

• Seniority level Not Applicable

• Employment type Full-time

• Job function Marketing and Sales
• Industries Internet Publishing

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New York City Metropolitan Area $40,000.00-$100,000.00 5 days ago

Lahore District, Punjab, Pakistan 6 days ago

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Join to apply for the Business Intelligence Lead role at Daraz

Join to apply for the Business Intelligence Lead role at Daraz

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Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.

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Job Summary:

We are looking for a Lead BI Analyst – Marketing / User Growth with a strong background in growth hacking, performance analysis, or digital user growth to join our Business Intelligence team in Pakistan. In this high-impact role, you’ll play a critical part in unlocking growth levers, driving user acquisition and retention, and improving ROI across digital and CRM channels.

Key Responsibilities:

• Analyze user acquisition, retention, and engagement metrics to drive data-backed growth strategies.
• Partner with Growth, CRM, and Marketing teams to identify scalable user growth opportunities and optimize funnel performance.
• Design and evaluate A/B tests and experiments across channels to improve key KPIs like CAC, CTR, conversion, and LTV.
• Build and maintain dashboards and reports that track campaign performance, user cohorts, and lifecycle progression.
• Drive deep-dive analyses to identify performance bottlenecks and recommend data-driven actions.
• Collaborate with Data Engineering and Governance teams to ensure high-quality, consistent data pipelines and definitions.
• Lead growth-focused analytical initiatives independently while mentoring junior analysts and supporting cross-functional teams.

Required Skills / Abilities:

• 4+ years of experience in data analytics roles.
• Strong preference for candidates with experience in Growth Hacking, Performance Marketing or Digital Marketing Analytics.
• Proven experience in optimizing user funnels, campaign analysis, and running growth experiments.
• Strong SQL skills and proficiency in data visualization tools like Tableau or Power BI.
• Advanced Excel for analysis and validation; Python is a plus.
• Familiarity with growth metrics (e.g., CAC, LTV, retention curves, ROAS) and experimentation frameworks.
• Strong business sense, communication, and problem-solving abilities.

What We Offer:

• International working environment and access to Alibaba’s world-class ecosystem.
• Ownership of key business levers and opportunity to make visible impact on user growth.
• Fast-paced, innovation-driven culture with a strong focus on experimentation and data.
• Career development opportunities in BI, Marketing, and Growth strategy.
• Competitive salary and benefits package.

• Seniority level Associate

• Employment type Full-time

• Job function Information Technology
• Industries Software Development and IT Services and IT Consulting

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Get notified about new Business Intelligence Specialist jobs in Karāchi, Sindh, Pakistan .

Karachi Division, Sindh, Pakistan 2 days ago

Karachi Division, Sindh, Pakistan 3 months ago

Karachi Division, Sindh, Pakistan 2 months ago

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Gicoh is actively seeking a talented and experienced Business Intelligence (BI) Specialist to join its data-driven team. The ideal candidate should have hands-on experience with Apache Superset along with familiarity in other modern BI tools such as Tableau, Power BI, or Metabase. This role is perfect for a data visualization expert who thrives on transforming complex data sets into intuitive and actionable dashboards.

As a BI Specialist, you will collaborate closely with various business units to design, implement, and maintain high-quality dashboards that help drive strategic decisions. You will be responsible for bridging the gap between raw data and business strategy, ensuring the delivery of insights that are both accurate and visually impactful.

Key Responsibilities:



Design, develop, and maintain interactive dashboards using Apache Superset and other BI platforms (e.g., Tableau, Power BI, Metabase).


Write, optimize, and manage complex SQL queries for analytical and reporting purposes.


Establish connections between BI tools and data warehouses such as Clickhouse, Snowflake, BigQuery, or Amazon Redshift, ensuring seamless data flow.


Collaborate with cross-functional stakeholders to gather requirements, understand data needs, and convert them into effective BI solutions.


Ensure the performance, consistency, and reliability of visualizations across platforms.


Automate recurring reports and contribute to a self-service BI culture, empowering teams to independently derive insights.


Troubleshoot issues related to data visualization and dashboard functionality, and document best practices and processes for future scalability.



Required Qualifications:



A minimum of 3 years of experience in BI, data visualization, or a related analytics role.


Proven expertise in Apache Superset and SQL.


Proficiency with other BI tools and a good understanding of data warehouse concepts.


Familiarity with data warehousing platforms like Clickhouse, Snowflake, BigQuery, or Redshift.


Excellent communication skills with the ability to simplify complex data for non-technical users.



Bonus Skills:



Experience with Python or R for data analysis.


Hands-on experience with ETL tools such as Apache Airflow or dbt.

Devsinc is a US-based global web and mobile application service provider with the distinctive talent to give our clients a unique and unmatched experience. Headquartered in California, while having our core team in Pakistan, our company is able to work around the clock to provide software and IT solutions to our clients around the globe.

BI engineers design, implement, and maintain systems used to collect and analyze business intelligence data. They create dashboards, databases, and other platforms that allow for efficient collection and evaluation of BI data. They work closely with marketing staff and other stakeholder to gain an understanding of BI goals and objectives to ensure the systems and their capabilities support competitive research efforts that achieve those goals. They may train other staff members on the use of BI tools and programs.

BI engineers typically have a bachelor’s degree in a computer science field, or credentials specifically related to business intelligence. They must be comfortable designing and implementing data collection and analysis systems. These roles require familiarity with data visualization software programs and related tools. Experience with computer programming or an engineering background is an advantage.

What responsibilities are common for BI Engineer jobs?

• Specify, design, build, and support data warehousing and BI solutions.
• Create dashboards and KPIs to show the business performance to management.
• Design and maintain data models used for reporting and analytics.
• Help the broader team identify new features and business opportunities through your analysis.
• Build various data visualizations to tell the story of trends, patterns, and outliers.
• Monitor and tunes BI tools to ensure optimum level of performance.
• Provide updates to customers, business and staff on a timely basis for projects and tasks.
• Ensure data accuracy by validating data for new and existing tools.
• Support upgrades, configuration and troubleshooting for business intelligence tools.
• Responsible for program design, coding, testing, debugging and documentation.
• Lead ad-hoc business deep dive analysis and present findings to senior leadership.
• Modify existing reports, extracts, dashboards and cubes as necessary.
• Collect, analyze and share data to help make strategic product decisions.
• Maintain current inventory of reports and publishes this information to users.
• Identify development needs in order to improve and streamline operations.
• Prepare detailed specifications from which programs will be written.
• Own the design and development of automated solutions for recurring reporting and in-depth analysis.

What are the typical qualifications for BI Engineer jobs?

• Bachelor's or Graduate's Degree in computer science, engineering, mathematics or information systems.
• Experience with SQL, SQL Server, ETL, SSRS, Ssis, and SSAS software, systems, and programs.
• Experience with Agile, Python, redSHIFT, Cloud, TSQL, and R language software and systems.
• Fluent in statistics, datasets, and scripting.
• Comfortable making decisions and leading.
• A problem solver and critical thinker.
• Familiar with version control and relational databases.

Tasks and Responsibilities:

· Requirements engineering: Analysis of user requirements in terms of reporting and OLAP analysis

· Develop, enhance and operate a global Enterprise Data Warehouse and Business Intelligence (BI) system, with a variety of different ERP source systems to be integrated

· Data modeling and development of data flows (ETL)

· Handling of support requests (tickets), support users, and provide Ad-hoc data extracts

Education and Experience:

· 5+ Years of Experience in an Enterprise Data Warehouse Environment, and development of BI solutions in a BI platform (Frontend: IBM Cognos BI suite) and/or ETL tools (Backend: Informatica PowerCenter)

· Solid Understanding of Data Warehouse Architecture and Data Modeling

· Awareness of best practices in Enterprise Data Warehousing

· Knowledge of the SAP S/4HANA ERP data model, using SAP ERP as a source system for the Data Warehouse; ideally also knowledge of JD Edwards or any other ERP-systems

Competencies:

· Very good SQL programming (preferred: Oracle PLSQL), and Data Warehouse modeling skills

· Informatica and/or Cognos BI suite

· Knowledge about SAP CDS-Views

· Database Operations with Oracle and HANA DB

· Fluent in English language