651 Pay Per Click jobs in Pakistan

Hiring: PPC & Performance Marketing Specialist

Experience Required: 3–5 years

Role Type: Full-time

About the Role :

We are looking for a results-driven PPC & Performance Marketing Specialist with hands-on expertise across Google Ads and Meta Ads. This is a strategic, high-impact role that requires deep campaign execution experience, audience insight, and a strong grasp of optimization mechanics across both platforms. You will be managing budgets, scaling campaigns, and driving lead generation across diverse industries and markets.

Key Responsibilities :

Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), and optionally LinkedIn/Bing Ads.

Develop and implement data-driven performance strategies for B2C and B2B campaigns.

Build and refine audience segments using interest targeting, lookalikes, custom audiences, and exclusion layers.

Manage campaign scaling, budget pacing, and bidding strategies (manual, CBO, ABO).

Conduct A/B tests on ad creatives, copy, and targeting strategies to improve CTR, ROAS, and lead quality.

Implement and manage tracking using GA4, GTM, UTM parameters, and Meta Ads Manager reporting tools.

Generate campaign reports with actionable insights to guide creative and budget direction.

Collaborate with designers, developers, and content teams to optimize landing pages and funnel performance.

Must-Have Skills :

3+ years of experience in managing performance campaigns on both Google Ads and Meta Ads.

Proven ability to work with Meta Ads Manager — including conversion, retargeting, and lead gen campaigns.

Deep understanding of Meta campaign performance optimization, including:

Audience segmentation (lookalike, interest-based, behavior targeting)

Budget optimization & campaign scaling

Meta-specific reporting and performance metrics

Strong expertise in Google Ads account structure, bidding strategies, quality score, and keyword research.

Experience with GA4, Google Tag Manager, and conversion tracking setup.

Strong reporting skills using Looker Studio, GA4, or similar tools.

Bonus (Preferred)

Experience with LinkedIn Ads, Bing Ads

Exposure to multi-channel budget allocation

Familiarity with Advantage+ Shopping Campaigns, Conversions API (CAPI), or Dynamic Ads in Meta

Experience working in SaaS, Real Estate, Health, or E-commerce verticals

What We Offer

Competitive compensation and performance bonuses

Cross-functional team collaboration

Opportunity to work across diverse brands and markets

Access to modern ad tools and training resources

We are seeking a highly skilled and experienced Digital Marketing Expert / PPC Specialist to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns across various digital platforms to drive traffic, generate leads, and increase conversions. The role requires a deep understanding of Pay-Per-Click (PPC) strategies, Google Ads, social media advertising, and other digital marketing channels.

Key Responsibilities:

1. PPC Campaign Management: Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
2. Keyword Research: Conduct thorough keyword research to identify high-performing keywords and optimize ad copy to improve click-through rates (CTR) and conversion rates.
3. Budget Management: Allocate and manage budgets across campaigns to ensure optimal ROI, including bid adjustments, daily spend monitoring, and financial reporting.
4. Ad Creation: Write compelling ad copy and design ad creatives that align with campaign goals, ensuring that messaging resonates with the target audience.
5. A/B Testing: Conduct A/B testing on ad copies, landing pages, and other campaign elements to optimize performance and maximize conversions.
6. Analytics & Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, Facebook Ads Manager, etc. Provide insights and recommendations for ongoing optimization.
7. SEO Coordination: Collaborate with the SEO team to align PPC and organic strategies, ensuring a comprehensive approach to digital marketing.
8. Audience Targeting: Develop and refine audience targeting strategies based on demographics, behaviors, and interests to reach the most relevant prospects.
9. Competitor Analysis: Analyze competitor strategies and implement tactics to outperform them in the digital landscape.
10. Client Communication: Maintain clear communication with clients/stakeholders to understand their business objectives and provide updates on campaign progress.
11. Staying Updated: Keep up-to-date with the latest trends, best practices, and algorithm changes in digital marketing and PPC advertising.

Requirements:

1. Experience: Minimum years of experience in digital marketing with a focus on PPC campaign management.
2. Education: Bachelor’s degree in Marketing, Business, or a related field.

Technical Skills:

1. Proficiency in Google Ads, Bing Ads, Facebook Ads Manager, and other PPC platforms.
2. Strong understanding of Google Analytics, conversion tracking, and tag management.
3. Experience with keyword research tools (e.g., SEMrush, Ahrefs).
4. Familiarity with A/B testing tools and strategies.
5. Basic understanding of HTML/CSS and landing page optimization is a plus.

Incentive Bonus, Leaves

Empower yourself with the skills and knowledge needed to thrive in the digital marketing landscape through our comprehensive course at Hitek . Designed by industry experts, our course covers a wide range of topics including SEO, social media marketing, email campaigns, content creation, and analytics. With hands-on training, real-world case studies, and personalized guidance, you’ll gain practical experience and confidence to tackle any digital marketing challenge.

• Receive guidance from seasoned professionals with hands-on experience.
• Dive into practical exercises, simulations, and real-world projects.
• Explore SEO, social media, email marketing, content creation, and analytics.
• Graduate equipped with skills and certifications to excel in diverse digital marketing roles.

Skill Proficiency Level

Project Success Level

At Hitek , we believe that your success is our top priority. Our commitment to your growth and achievement is unwavering, and we strive to provide you with the support and resources needed to reach your goals.We are here to ensure that you thrive. Partner with us, and let’s work together towards your success.

This Digital Marketing Course from Hitek was a game-changer for me. The content is up-to-date and comprehensive, covering everything from SEO to social media marketing. The practical assignments and case studies provided real-world experience, making it easier to apply what I learned directly to my job.

Esha ijaz

• “Empowering Your Potential”

enroll now
Shape Your Future: Digital Marketing Mastery

Hiring open for male / female Digital Marketing Specialist / Executive for the car guys online store dealing in car accessories & car modification to represent company presence of digital platforms.

Interested candidates must share their CVs.

Job type: Full time & office based

Notes: only Lahore based candidates can apply

Education: at least graduation degree

Experience: at least 1-2 years

• Contributes to marketing strategy by leveraging social media to identify and acquire customers.
• Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
• Maintains online relations with customers by organizing and developing specific customer-relations programs.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
• Maintains research database by identifying and assembling marketing information.
• Monitors, responds to, and communicates with the online community.
• Grows the company's social media reach.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Manages all social media platforms of the company.
• Manages company e-commerce website.
• Generates, edits, publishes, and shares daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
• Knowledge of in-page (Urdu), graphic designing, and video editing.
• Familiarity with SEO & SEM.
• Knowledge of general office procedures.
• Punctual, loyal, and fluent in English reading and writing.
• Develops and implements e-commerce strategy to improve website performance.
• Reports on department performance to the management.
• Builds brand awareness by engaging relevant influencers.
• Understands graphic design principles.

Graphic Designing, Video Editing, Excellent Communication, Hardworking, E-Commerce, Social Media