631 Mobile Marketing jobs in Pakistan

Industry: Marketing & PR

Location: Islamabad

Essential Requirements:

• Minimum 4 years of experience preferred, preferably in retail/Internet/E-commerce industry, with a Master's degree in Marketing or equivalent.
• Excellent verbal and written communication skills.
• Ability to think strategically and execute methodically.
• Ability to work in a fast-paced environment with continuous innovation.
• Strong understanding of consumer brand advertising strategies, especially in digital and high-technology mobile and social spaces.
• Ability to work under pressure in a target-driven environment.
• Sound knowledge of:
• iOS/Apple Search Ads (for apps): Campaigns, Copies, Data analysis
• Google Ads (for apps): Ad sets, Campaigns, Copies, Data analysis, Ad spend
• Sensor Tower, App Annie
• SEO & ASO
• Digital Marketing
• Google Console
• Store Listing, App Rating, SQA, Play Store Management

Number of Positions: 2

Location: DHA I, Islamabad

Job Type: Full-time

Job Timings: Monday to Friday, 10:00 AM to 6:00 PM

Salary: Depending on profile

We are looking to hire a creative, strategic and dynamic individual to join our team as theMarketing Strategy Manager. In this role, you will play a critical role in developing and shaping the marketing strategies for our companies and brands to drive marketing initiatives and help achieve business objectives effectively. You are expected to have a firm grip and understanding of the marketing principles, brand positioning, aesthetics and how to translate business needs and requirements into actionable plans for execution. While we have dedicated SEO and Social Media teams for their relevant tasks, your primary focus will be on generating the right requirements for the business and coordinating execution with the digital marketing team and other departments or the senior leadership team when necessary.

Your primary focus will be on building and executing strategic marketing plans for each of our companies/brands, ensuring alignment with our overall business objectives and brand identity. This role combines strategic thinking with hands-on execution, making it ideal for someone who is creative and analytical.

Note: This role is ideal for someone who excels at strategic thinking, communication, and collaboration, and who can drive marketing initiatives to achieve business objectives effectively.

Responsibilities:

• Conduct market research and analysis to identify opportunities for brand growth and differentiation.
• Develop and execute comprehensive marketing strategies for each of our company's brands, focusing on brand identity and positioning along with brand awareness and the required aesthetics.
• Collaborate with senior leadership team and business unit heads to understand business needs and objectives to translate them into clear and actionable marketing strategies and plans.
• Work closely with the digital marketing team to oversee the implementation of marketing campaigns across various channels like social media, email, website, etc.
• Provide guidance and direction to the digital marketing team, ensuring that strategies and tactics are in line with business objectives, target market and brand identity.
• Act as the main point of contact for coordinating marketing efforts with other departments or senior leadership teams, facilitating communication and ensuring alignment.
• Define, monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
• Continuously assess market trends, customer preferences and competitive landscape to update relevant marketing strategies and tactics.
• Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and deadlines.
• Provide regular updates and reports to the senior leadership team and business unit heads on marketing performance and initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• 5+ years of experience in marketing roles, with a strong understanding of marketing principles, brand management and strategy development.
• A proven track record of developing and executing successful marketing strategies that drive business results and growth.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Experience working with digital marketing channels and platforms.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

You will be responsible for building the Appimize Studio profile in the International Gaming industry, resulting in increased market share, sales growth, and helping the Company achieve its strategic goals. The key responsibilities include:

1. Developing marketing plans and budgets.
2. Brand development, including strategies and collateral.
3. Product marketing strategy and implementation.
4. Managing online industry communications.
5. Implementing SEO, SEM, social media, and advertising campaigns, including online/offline campaigns, trade shows, and sponsorships.
6. Coordinating public relations.
7. Data analysis for marketing insights.
8. Launching new products.
9. Planning and executing online and offline campaigns.
10. Overseeing websites and social media marketing, including SEO.
11. Creating compelling promotional and marketing copy.
12. Collaborating with designers, producers, and software engineers of games.
13. Leading the development and implementation of digital marketing strategies to increase brand awareness and customer acquisition.
14. Managing digital advertising placements and working with external partners and internal teams to execute campaigns within schedule and budget.
15. Analyzing campaign performance regularly and recommending improvements, testing new approaches.

The candidate should:

1. Hire and recruit resources within the allocated budget.
2. Achieve sales targets and company objectives related to the product, as delegated by the Board.
3. Implement aggressive SEO and SEM strategies, including on-page, off-page SEO, link building, and AdWords.
4. Finalize advertising companies and oversee ad placements.
5. Motivate and train the marketing team.
6. Write articles and reviews about games.
7. Lead the SEO team in daily submissions to top stores, forums, blogs, and directories worldwide, including iTunes and Google Play, with daily reporting.
8. Distribute press releases and submit games to major magazines, reviewers, and blogs.
9. Maintain strong attention to detail and excellent organizational skills.
10. Work independently with a proactive approach and problem-solving skills.
11. Manage multiple projects and meet tight deadlines in a fast-paced environment.
12. Communicate effectively with technical, product, and design teams.
13. Possess excellent interpersonal, verbal, and written communication skills.
14. Demonstrate creativity and strong problem-solving abilities.

Location: Lahore, Pakistan. Industry: Information Technology and Services.

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