18 Marketing Strategy jobs in Pakistan

Full job description We are looking to hire a creative, strategic and dynamic individual to join our team as the Marketing Strategy Manager. In this role, you will play a critical role in developing and shaping the marketing strategies for our companies and brands to drive marketing initiatives and help achieve business objectives effectively. You are expected to have a firm grip and understanding of the marketing principles, brand positioning, aesthetics and how to translate business needs and requirements into actionable plans for execution. While we have dedicated SEO and Social Media teams for their relevant tasks, your primary focus will be on generating the right requirements for the business and coordinating execution with the digital marketing team and other departments or the senior leadership team when necessary.

Your primary focus will be on building and executing strategic marketing plans for each of our companies/brands, ensuring alignment with our overall business objectives and brand identity. This role combines strategic thinking with hands-on execution, making it ideal for someone who is creative and analytical.

Note: This role is ideal for someone who excels at strategic thinking, communication, and collaboration, and who can drive marketing initiatives to achieve business objectives effectively.

Responsibilities:

Conduct market research and analysis to identify opportunities for brand growth and differentiation.

Develop and execute comprehensive marketing strategies for each of our company's brands, focusing on brand identity and positioning along with brand awareness and the required aesthetics.

Collaborate with senior leadership team and business unit heads to understand business needs and objectives to translate them into clear and actionable marketing strategies and plans.

Work closely with the digital marketing team to oversee the implementation of marketing campaigns across various channels like social media, email, website, etc.

Provide guidance and direction to the digital marketing team, ensuring that strategies and tactics are in line with business objectives, target market and brand identity.

Act as the main point of contact for coordinating marketing efforts with other departments or senior leadership teams, facilitating communication and ensuring alignment.

Define, monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.

Continuously assess market trends, customer preferences and competitive landscape to update relevant marketing strategies and tactics.

Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and deadlines.

Provide regular updates and reports to the senior leadership team and business unit heads on marketing performance and initiatives.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

5+ years of experience in marketing roles, with a strong understanding of marketing principles, brand management and strategy development.

A proven track record of developing and executing successful marketing strategies that drive business results and growth.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.

Experience working with digital marketing channels and platforms.

Strong analytical skills, with the ability to interpret data and make data-driven decisions.

Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

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Overview

As the Head of Digital Strategy, the incumbent will be responsible for developing and driving the digital lending business of the organization. This role will involve developing and executing comprehensive digital lending strategies, identifying innovative solutions, and leveraging emerging technologies to enhance PFSL’s digital lending business and drive customer engagement.

Location

Lahore

Job Type

Permanent

Responsibilities

• Develop and implement a robust digital lending strategy aligned with the organization’s goals and objectives.


• Lead the digital lending business of PFSL, identifying opportunities to leverage digital technologies for improved customer experiences and operational efficiencies.


• Stay updated with industry trends, emerging technologies, and best practices to drive innovation and enhance PFSL’s digital capabilities.


• Identify key partnerships with digital platforms existing in the market and create opportunities for collaboration with the PFSL business team.


• Conduct market research and analysis to identify customer needs and preferences, ensuring the development of customer-centric digital strategies.


• Identify consumer preferences for digital channels and devise a strategy for PFSL consumer channels for loan origination.


• Define key performance indicators (KPIs) and track the success of digital initiatives, providing regular reports to senior management.


• Oversee the implementation of digital projects, ensuring timely delivery, adherence to quality standards, and effective change management.


• Foster a culture of innovation within the organization, promoting experimentation and continuous improvement in digital initiatives.


• Manage relationships with regulators and government institutions to ensure alignment with regulatory guidelines and PFSL’s digital initiatives.

Qualifications

• Detail-oriented with strong organizational skills to manage multiple tasks and priorities.


• Strong leadership and people management skills, with the ability to lead cross-functional teams and drive change across the organization.


• Deep understanding of lending, digital technologies, trends, and best practices, with a focus on digital banking services and customer experience.


• Excellent strategic thinking and problem-solving skills, with the ability to develop and execute comprehensive digital strategies.


• Strong project management skills, with the ability to manage multiple complex projects simultaneously.


• Excellent communication and presentation skills, with the ability to present complex digital concepts clearly and concisely.


• Strong analytical skills, with the ability to interpret data and develop insights that drive digital performance.


• A proactive mindset with a willingness to learn and adapt to new challenges.

Eligibility Criteria

• Bachelor’s or Master’s degree in Business Administration, Marketing, or the related field.


• Minimum of 10 years of total experience with at least 3 to 5 years of experience in leading digital strategy and delivering transformations within the financial services industry, with a proven track record of delivering digital initiatives that drive business growth.

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Overview

As the Head of Digital Strategy, the incumbent will be responsible for developing and driving the digital lending business of the organization. This role will involve developing and executing comprehensive digital lending strategies, identifying innovative solutions, and leveraging emerging technologies to enhance PFSL’s digital lending business and drive customer engagement. Location

Lahore Job Type

Permanent Responsibilities

Develop and implement a robust digital lending strategy aligned with the organization’s goals and objectives. Lead the digital lending business of PFSL, identifying opportunities to leverage digital technologies for improved customer experiences and operational efficiencies. Stay updated with industry trends, emerging technologies, and best practices to drive innovation and enhance PFSL’s digital capabilities. Identify key partnerships with digital platforms existing in the market and create opportunities for collaboration with the PFSL business team. Conduct market research and analysis to identify customer needs and preferences, ensuring the development of customer-centric digital strategies. Identify consumer preferences for digital channels and devise a strategy for PFSL consumer channels for loan origination. Define key performance indicators (KPIs) and track the success of digital initiatives, providing regular reports to senior management. Oversee the implementation of digital projects, ensuring timely delivery, adherence to quality standards, and effective change management. Foster a culture of innovation within the organization, promoting experimentation and continuous improvement in digital initiatives. Manage relationships with regulators and government institutions to ensure alignment with regulatory guidelines and PFSL’s digital initiatives. Qualifications

Detail-oriented with strong organizational skills to manage multiple tasks and priorities. Strong leadership and people management skills, with the ability to lead cross-functional teams and drive change across the organization. Deep understanding of lending, digital technologies, trends, and best practices, with a focus on digital banking services and customer experience. Excellent strategic thinking and problem-solving skills, with the ability to develop and execute comprehensive digital strategies. Strong project management skills, with the ability to manage multiple complex projects simultaneously. Excellent communication and presentation skills, with the ability to present complex digital concepts clearly and concisely. Strong analytical skills, with the ability to interpret data and develop insights that drive digital performance. A proactive mindset with a willingness to learn and adapt to new challenges. Eligibility Criteria

Bachelor’s or Master’s degree in Business Administration, Marketing, or the related field. Minimum of 10 years of total experience with at least 3 to 5 years of experience in leading digital strategy and delivering transformations within the financial services industry, with a proven track record of delivering digital initiatives that drive business growth.

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Trainee Role leading to Job – Automation & Digital Strategy

Are you ready to kickstart your career in an exciting, innovative role ? Sir Syed CASE Medical Sciences is hiring Graduate Trainee Engineers – Digital Marketing & Automation !

This is a golden opportunity for fresh PEC-registered graduates in Software Engineering, Computer Engineering, or Biomedical Engineering to gain practical experience in digital marketing, communication systems, and process automation while contributing to impactful admissions campaigns.

Why Join Us?
Paid 8-week internship with a pathway to a project-based job
Real-world exposure to cutting-edge marketing and automation tools
Competitive compensation
Work in a dynamic and collaborative environment where your ideas matter
Location: Islamabad | Work Hours: 8 AM – 4 PM , Monday to Saturday

How to Apply:
Send your CV to with the subject line: “Application for Graduate Trainee Engineer” by December 8th, 2024 .

Kickstart your career with us!
Be a part of a forward-thinking team where technology meets innovation. Visit for more information.

Don’t forget to mention the job title in your email subject

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Trainee Role leading to Job – Automation & Digital Strategy Are you ready to kickstart your career in an

exciting, innovative role ?

Sir Syed CASE Medical Sciences

is hiring Graduate Trainee Engineers – Digital Marketing & Automation ! This is a golden opportunity for fresh PEC-registered graduates in Software Engineering, Computer Engineering, or Biomedical Engineering to gain practical experience in digital marketing, communication systems, and process automation while contributing to impactful admissions campaigns. Why Join Us? Paid 8-week internship

with a pathway to a project-based job Real-world exposure

to cutting-edge marketing and automation tools Competitive compensation Work in a dynamic and collaborative environment

where your ideas matter Location: Islamabad

|

Work Hours: 8 AM – 4 PM , Monday to Saturday How to Apply: Send your CV to with the subject line: “Application for Graduate Trainee Engineer” by

December 8th, 2024 . Kickstart your career with us! Be a part of a forward-thinking team where technology meets innovation. Visit for more information. Don’t forget to mention the job title in your email subject

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Other locations: Primary Location Only

Date: 8 Aug 2025

Requisition ID:

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

We are seeking a highly skilled and experienced Digital Strategy Consultant to join our team. The candidate should have a strong background in digital transformation, and technology implementations. As a Digital Strategy Consultant, you will work closely with clients to understand their business objectives, identify opportunities for digital growth, and develop comprehensive strategies to achieve their goals. You will also lead and manage digital transformation projects and maturity assessment across various sectors to drive strategic initiatives and ensure successful project outcomes.

Your key responsibilities

• Oversee and manage a diverse portfolio of projects, including digital transformation initiatives and comprehensive measurement assessments and governance using established frameworks, such as the DGA Qiyas framework, to evaluate digital maturity across strategic perspectives
• Work collaboratively with cross-functional teams to devise customized strategies that align with clients' digital transformation objectives, ensuring adherence to established measures, rules, and regulations
• Develop a digital strategy by engaging with senior stakeholders, analyzing current state assessments, identifying process gaps, and recommending digital and AI roadmaps based on maturity.
• Define business requirements and digital architecture for end-to-end processes, including their linkages with other upstream/downstream processes and functions.
• Possess a strong understanding of the overall technology stack and complementary digital technologies, such as LCNC, AI, ML, OCR, RPA, and analytics, to deliver fully digitally transformed processes.
• Lead workshops and training sessions to educate clients on digital best practices and emerging technologies.
• Ability to think like a business transformation consultant to deploy and leverage technologies to deliver desired business outcomes the client organization is aiming for.
• Conduct market research and analysis to identify trends, opportunities, and competitive threats.
• Adapt to learn other digital technologies and participate in activities with team members with different technical expertise.
• Oversee risk, issue, and change management, maintaining mechanisms to manage change control, risks, and issues within specific projects.
• Utilize planning and reporting tools, including Microsoft Project, Excel, PowerPoint, and Project.

To qualify for the role you must have

• Bachelor’s or Master’s degree in Information Technology, Business Administration, or an equivalent field
• At least 6-8 years of relevant experience, ideally with a top-tier strategy consulting firm or similar organization
• In-depth knowledge of topics and updates from the technology sector
• At least 3 years of experience in Digital Strategy and Digital Transformation projects
• Project management skills and experience
• Ability to manage multiple projects and engage with diverse stakeholders
• Ability to lead and work with cross functional teams
• Ability to work independently and as part of a team
• Strong advisory and selling mindset
• Knowledge and understanding of the Middle East Government and Public Sector, including global trends
• Experience in driving large-scale change
• Experience in GPS, Oil & Gas, Investment funds or Power & Utilities sectors will be additional advantage
• Excellent communication skills in English and Arabic (verbal and written)

What we look for

Highly motivated individuals with excellent problem-solving skills and the ability to prioritize shifting workloads in a rapidly changing industry. An effective communicator, you’ll be a confident leader equipped with strong people management skills and a genuine passion to make things happen in a dynamic organization. If you’re ready to take on a wide range of responsibilities, and are committed to seeking out new ways to make a difference, this role is for you.

What we offer you

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more .

Are you ready to shape your future with confidence? Apply today.

To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

Select how often (in days) to receive an alert:

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.

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Press Tab to Move to Skip to Content Link Other locations: Primary Location Only Date: 8 Aug 2025 Requisition ID: At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. The opportunity We are seeking a highly skilled and experienced Digital Strategy Consultant to join our team. The candidate should have a strong background in digital transformation, and technology implementations. As a Digital Strategy Consultant, you will work closely with clients to understand their business objectives, identify opportunities for digital growth, and develop comprehensive strategies to achieve their goals. You will also lead and manage digital transformation projects and maturity assessment across various sectors to drive strategic initiatives and ensure successful project outcomes. Your key responsibilities Oversee and manage a diverse portfolio of projects, including digital transformation initiatives and comprehensive measurement assessments and governance using established frameworks, such as the DGA Qiyas framework, to evaluate digital maturity across strategic perspectives Work collaboratively with cross-functional teams to devise customized strategies that align with clients' digital transformation objectives, ensuring adherence to established measures, rules, and regulations Develop a digital strategy by engaging with senior stakeholders, analyzing current state assessments, identifying process gaps, and recommending digital and AI roadmaps based on maturity. Define business requirements and digital architecture for end-to-end processes, including their linkages with other upstream/downstream processes and functions. Possess a strong understanding of the overall technology stack and complementary digital technologies, such as LCNC, AI, ML, OCR, RPA, and analytics, to deliver fully digitally transformed processes. Lead workshops and training sessions to educate clients on digital best practices and emerging technologies. Ability to think like a business transformation consultant to deploy and leverage technologies to deliver desired business outcomes the client organization is aiming for. Conduct market research and analysis to identify trends, opportunities, and competitive threats. Adapt to learn other digital technologies and participate in activities with team members with different technical expertise. Oversee risk, issue, and change management, maintaining mechanisms to manage change control, risks, and issues within specific projects. Utilize planning and reporting tools, including Microsoft Project, Excel, PowerPoint, and Project. To qualify for the role you must have Bachelor’s or Master’s degree in Information Technology, Business Administration, or an equivalent field At least 6-8 years of relevant experience, ideally with a top-tier strategy consulting firm or similar organization In-depth knowledge of topics and updates from the technology sector At least 3 years of experience in Digital Strategy and Digital Transformation projects Project management skills and experience Ability to manage multiple projects and engage with diverse stakeholders Ability to lead and work with cross functional teams Ability to work independently and as part of a team Strong advisory and selling mindset Knowledge and understanding of the Middle East Government and Public Sector, including global trends Experience in driving large-scale change Experience in GPS, Oil & Gas, Investment funds or Power & Utilities sectors will be additional advantage Excellent communication skills in English and Arabic (verbal and written) What we look for Highly motivated individuals with excellent problem-solving skills and the ability to prioritize shifting workloads in a rapidly changing industry. An effective communicator, you’ll be a confident leader equipped with strong people management skills and a genuine passion to make things happen in a dynamic organization. If you’re ready to take on a wide range of responsibilities, and are committed to seeking out new ways to make a difference, this role is for you. What we offer you At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more . Are you ready to shape your future with confidence? Apply today. To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need. EY

| Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. Select how often (in days) to receive an alert: EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.

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Bachelor's degree in Marketing, Business Administration, or a related field

Job Description:

Company: De Event Emporium
Location: Karachi
Industry: Events Services

De Event Emporium is a leading Event Management Company in Karachi. We provide top-notch services in catering and decorum for various events. We are currently seeking a highly motivated and experienced Marketing Manager to join our team.

Responsibilities:
1. Develop and execute marketing strategies to promote our catering and decorum services.
2. Conduct market research to identify target customers and competitors.
3. Plan, coordinate, and manage marketing campaigns and events.
4. Collaborate with the sales team to generate leads and close deals.
5. Analyze data to determine the effectiveness of marketing efforts.
6. Monitor industry trends and adjust marketing strategies accordingly.
7. Manage social media accounts and website content.
8. Build and maintain strong relationships with clients and industry partners.

Job Specification

1. Proven work experience as a Marketing Manager in the event management industry.
2. In-depth knowledge of marketing principles and best practices.
3. Excellent communication and negotiation skills.
4. Strong analytical and problem-solving abilities.
5. Proficient in using various marketing tools and software.
6. Ability to work well under pressure and meet tight deadlines.
7. Creative thinking and ability to generate innovative marketing ideas.
8. Strong leadership and team management skills.

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Continental Car Hire Ltd is a well-established hire company based in London since 2004. The firm has built solid business foundations & now enjoys significant financial growth and widely respected professional integrity. We represent as one of the leading credit hire providers in and around London and have almost all types of vehicles including Chauffeur, London PCO, Council Plated hire vehicles, Prestige and SDP hire vehicles.

Job Duties & Responsibilities:

• Must be fully aware of the product and services offered by the company.
• Track sales data and work to meet sale team goals.
• Identify opportunities to enhance and increase the services offered to clients.
• Educate customers regarding services and benefits.
• Maintain excellent relationship with clients through superior customer service.
• Open customer accounts by recording account information and maintaining the updated records.
• Resolve customer complaints with the help of their manager.
• Develop new relationship with potential clients to bring in new business.

Salary + Benefits:

• Salary (As per the Interview)
• EOBI
• Provident Fund
• Monthly Performance based Bonus
• Appreciation based Lunch/Dinner/Trips
• Bi-Annual Increments + Performance-based Increments on Salary

Job Specification

Required Skills:

• Excellent Interpersonal Skills
• Ability to prioritise and plan effectively

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