18 Market Analysis jobs in Pakistan

Full job description We are looking to hire a creative, strategic and dynamic individual to join our team as the Marketing Strategy Manager. In this role, you will play a critical role in developing and shaping the marketing strategies for our companies and brands to drive marketing initiatives and help achieve business objectives effectively. You are expected to have a firm grip and understanding of the marketing principles, brand positioning, aesthetics and how to translate business needs and requirements into actionable plans for execution. While we have dedicated SEO and Social Media teams for their relevant tasks, your primary focus will be on generating the right requirements for the business and coordinating execution with the digital marketing team and other departments or the senior leadership team when necessary.

Your primary focus will be on building and executing strategic marketing plans for each of our companies/brands, ensuring alignment with our overall business objectives and brand identity. This role combines strategic thinking with hands-on execution, making it ideal for someone who is creative and analytical.

Note: This role is ideal for someone who excels at strategic thinking, communication, and collaboration, and who can drive marketing initiatives to achieve business objectives effectively.

Responsibilities:

Conduct market research and analysis to identify opportunities for brand growth and differentiation.

Develop and execute comprehensive marketing strategies for each of our company's brands, focusing on brand identity and positioning along with brand awareness and the required aesthetics.

Collaborate with senior leadership team and business unit heads to understand business needs and objectives to translate them into clear and actionable marketing strategies and plans.

Work closely with the digital marketing team to oversee the implementation of marketing campaigns across various channels like social media, email, website, etc.

Provide guidance and direction to the digital marketing team, ensuring that strategies and tactics are in line with business objectives, target market and brand identity.

Act as the main point of contact for coordinating marketing efforts with other departments or senior leadership teams, facilitating communication and ensuring alignment.

Define, monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.

Continuously assess market trends, customer preferences and competitive landscape to update relevant marketing strategies and tactics.

Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and deadlines.

Provide regular updates and reports to the senior leadership team and business unit heads on marketing performance and initiatives.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

5+ years of experience in marketing roles, with a strong understanding of marketing principles, brand management and strategy development.

A proven track record of developing and executing successful marketing strategies that drive business results and growth.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.

Experience working with digital marketing channels and platforms.

Strong analytical skills, with the ability to interpret data and make data-driven decisions.

Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

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About the Role:

Grade Level (for internal use):

12

The Team : TCredit Analytics is a suite of Product Lines that combines Data, Analytics and Workflow to enable market participants to assess, manage, monetize, and monitor credit and vendor risk. The Product Lines include the Credit Analytics Desktop, RiskGauge Desktop, Credit Risk Pricing, Climate Credit Analytics, ProSpread, and Analytical Services delivered through desktop, Excel, and Enterprise channels - Web Services, API, Feeds, Cloud, and 3rd party platforms.

Responsibilities and Impact: The Regional Lead supports the market development and go-to-market efforts of Risk Solutions in the following ways:

• Market/Opportunity Understanding - Build a comprehensive view of the customer and their ecosystem across industry, use case(s) and personas. Identify market needs, size market opportunities, assess and monitor competitors. Continuously monitor market trends, customer feedback, and regulatory and industry developments
• Product Strategy and Development Enablement - develop and share competitive, regulatory, and customer insight to support the Risk Solutions Product team in identifying and prioritizing new products and features. Provide ongoing market feedback to the product strategy and development process through client interaction, dedicated market outreach, and distilling feedback from commercial wins/losses. Support pricing decisions for Risk Solutions products and services.
• Commercial Enablement – Develop and execute commercialization strategies that drive Risk Solutions regional and global ACV and revenue targets in partnership with the Credit & Risk Solutions Commercial teams. Ensure field readiness of commercial teams for pre-and post-sales activities, working with education and product specialist teams (train the trainer, collateral); supporting and monitoring commercial pipeline development and monitoring.
• Marketing Enablement - Work with Marketing and Prospecting teams to develop brand and awareness campaigns, design and execute branded content strategy and executions, support commercially-oriented event strategy, and ensure front-to-back alignment with commercial and product teams.

Across these pillars, the Lead should act as a cross-functional hub, ensuring "front-to-back" alignment between Commercial, Marketing, and Product teams on marketing and product initiatives

The Lead supports the definition and execution of the market and business strategy and Go-To-Market plans to drive Risk Solutions business growth.

They will work closely with cross-functional teams, including Commercial (sales and product specialists), Product, and Marketing, to achieve business targets, monitor market trends and competition, and support the evaluation of partnerships to accelerate penetration and adoption of our offerings.

They are responsible for business and market strategy and GTM initiatives initiatives - including thought leadership, field readiness for new products and feature launches, development of event strategy, voice of customer, and competitive intelligence – and for various operational and strategic initiatives across a year.

Experience/Skills

• Proven experience in identifying and prioritizing market opportunities, driving business growth in partnership with commercial teams, building business cases, and managing products
• Expertise in developing and delivering Global and Regional Go-To-Market plans, preferably for B2B and SaaS businesses.
• Highly developed project management and organizational skills
• Strong analytical skills.
• Quick decision-making skills
• Highly collaborative
• Excellent interpersonal and communication skills
• Proficient in MS Excel, PowerPoint, and MS Word

About S&P Global Market Intelligence
At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, andmake decisions with conviction.
For more information, visit .

What’s In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:

We take care of you, so you cantake care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.
Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.

  
  

• Flexible Downtime: Generous time off helps keep you energized for your time on.

  
  

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

  
  

• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

  
  

• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

  
  

• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

  
  

For more information on benefits by country visit:

Global Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering a connected andengaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

Recruitment Fraud Alert:

If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activityhere.

---

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - English_formattedESQA508c.pdf

---

20 - Professional (EEO-2 Job Categories-United States of America), PDMGDV202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning) #J-18808-Ljbffr

**About the Role:**
**Grade Level (for internal use):**
12
**The Team** : TCredit Analytics is a suite of Product Lines that combines Data, Analytics and Workflow to enable market participants to assess, manage, monetize, and monitor credit and vendor risk. The Product Lines include the Credit Analytics Desktop, RiskGauge Desktop, Credit Risk Pricing, Climate Credit Analytics, ProSpread, and Analytical Services delivered through desktop, Excel, and Enterprise channels - Web Services, API, Feeds, Cloud, and 3rd party platforms _._
**Responsibilities and Impact:** The Regional Lead supports the market development and go-to-market efforts of Risk Solutions in the following ways:
+ **Market/Opportunity Understanding -** Build a comprehensive view of the customer and their ecosystem across industry, use case(s) and personas. Identify market needs, size market opportunities, assess and monitor competitors. Continuously monitor market trends, customer feedback, and regulatory and industry developments
+ **Product Strategy and Development Enablement -** develop and share competitive, regulatory, and customer insight to support the Risk Solutions Product team in identifying and prioritizing new products and features. Provide ongoing market feedback to the product strategy and development process through client interaction, dedicated market outreach, and distilling feedback from commercial wins/losses. Support pricing decisions for Risk Solutions products and services.
+ **Commercial Enablement -** Develop and execute commercialization strategies that drive Risk Solutions regional and global ACV and revenue targets in partnership with the Credit & Risk Solutions Commercial teams. Ensure field readiness of commercial teams for pre-and post-sales activities, working with education and product specialist teams (train the trainer, collateral); supporting and monitoring commercial pipeline development and monitoring.
+ **Marketing Enablement -** Work with Marketing and Prospecting teams to develop brand and awareness campaigns, design and execute branded content strategy and executions, support commercially-oriented event strategy, and ensure front-to-back alignment with commercial and product teams.
Across these pillars, the Lead should act as a cross-functional hub, ensuring "front-to-back" alignment between Commercial, Marketing, and Product teams on marketing and product initiatives
The Lead supports the definition and execution of the market and business strategy and Go-To-Market plans to drive Risk Solutions business growth.
They will work closely with cross-functional teams, including Commercial (sales and product specialists), Product, and Marketing, to achieve business targets, monitor market trends and competition, and support the evaluation of partnerships to accelerate penetration and adoption of our offerings.
They are responsible for business and market strategy and GTM initiatives initiatives - including thought leadership, field readiness for new products and feature launches, development of event strategy, voice of customer, and competitive intelligence - and for various operational and strategic initiatives across a year.
**Experience/Skills**
+ Proven experience in identifying and prioritizing market opportunities, driving business growth in partnership with commercial teams, building business cases, and managing products
+ Expertise in developing and delivering Global and Regional Go-To-Market plans, preferably for B2B and SaaS businesses.
+ Highly developed project management and organizational skills
+ Strong analytical skills.
+ Quick decision-making skills
+ Highly collaborative
+ Excellent interpersonal and communication skills
+ Proficient in MS Excel, PowerPoint, and MS Word
**About S&P Global Market Intelligence**
At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.
For more information, visit .
**What's In It For** **You?**
**Our Purpose:**
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
**Our People:**
We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.
**Our Values:**
**Integrity, Discovery, Partnership**
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of **integrity** in all we do, bring a spirit of **discovery** to our work, and collaborate in close **partnership** with each other and our customers to achieve shared goals.
**Benefits:**
We take care of you, so you can take care of business. We care about our people. That's why we provide everything you-and your career-need to thrive at S&P Global.
Our benefits include:
+ Health & Wellness: Health care coverage designed for the mind and body.
+ Flexible Downtime: Generous time off helps keep you energized for your time on.
+ Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
+ Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
+ Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
+ Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.
For more information on benefits by country visit: Hiring and Opportunity at S&P Global:**
At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.
**Recruitment Fraud Alert:**
If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to . S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, "pre-employment training" or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here ( .
---
**Equal Opportunity Employer**
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to:? ?and your request will be forwarded to the appropriate person?
**US Candidates Only:** The EEO is the Law Poster ? describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - - Professional (EEO-2 Job Categories-United States of America), PDMGDV202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
**Job ID:** 316678
**Posted On:** 2025-06-13
**Location:** Islamabad, Pakistan

About the Role:

Grade Level (for internal use):

12

The Team : TCredit Analytics is a suite of Product Lines that combines Data, Analytics and Workflow to enable market participants to assess, manage, monetize, and monitor credit and vendor risk. The Product Lines include the Credit Analytics Desktop, RiskGauge Desktop, Credit Risk Pricing, Climate Credit Analytics, ProSpread, and Analytical Services delivered through desktop, Excel, and Enterprise channels - Web Services, API, Feeds, Cloud, and 3rd party platforms .

Responsibilities and Impact:

The Regional Lead supports the market development and go-to-market efforts of Risk Solutions in the following ways:

Market/Opportunity Understanding -

Build a comprehensive view of the customer and their ecosystem across industry, use case(s) and personas. Identify market needs, size market opportunities, assess and monitor competitors. Continuously monitor market trends, customer feedback, and regulatory and industry developments Product Strategy and Development Enablement -

develop and share competitive, regulatory, and customer insight to support the Risk Solutions Product team in identifying and prioritizing new products and features. Provide ongoing market feedback to the product strategy and development process through client interaction, dedicated market outreach, and distilling feedback from commercial wins/losses. Support pricing decisions for Risk Solutions products and services. Commercial Enablement –

Develop and execute commercialization strategies that drive Risk Solutions regional and global ACV and revenue targets in partnership with the Credit & Risk Solutions Commercial teams. Ensure field readiness of commercial teams for pre-and post-sales activities, working with education and product specialist teams (train the trainer, collateral); supporting and monitoring commercial pipeline development and monitoring. Marketing Enablement -

Work with Marketing and Prospecting teams to develop brand and awareness campaigns, design and execute branded content strategy and executions, support commercially-oriented event strategy, and ensure front-to-back alignment with commercial and product teams. Across these pillars, the Lead should act as a cross-functional hub, ensuring "front-to-back" alignment between Commercial, Marketing, and Product teams on marketing and product initiatives

The Lead supports the definition and execution of the market and business strategy and Go-To-Market plans to drive Risk Solutions business growth.

They will work closely with cross-functional teams, including Commercial (sales and product specialists), Product, and Marketing, to achieve business targets, monitor market trends and competition, and support the evaluation of partnerships to accelerate penetration and adoption of our offerings.

They are responsible for business and market strategy and GTM initiatives initiatives - including thought leadership, field readiness for new products and feature launches, development of event strategy, voice of customer, and competitive intelligence – and for various operational and strategic initiatives across a year.

Experience/Skills

Proven experience in identifying and prioritizing market opportunities, driving business growth in partnership with commercial teams, building business cases, and managing products Expertise in developing and delivering Global and Regional Go-To-Market plans, preferably for B2B and SaaS businesses. Highly developed project management and organizational skills Strong analytical skills. Quick decision-making skills Highly collaborative Excellent interpersonal and communication skills Proficient in MS Excel, PowerPoint, and MS Word About S&P Global Market Intelligence At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, andmake decisions with conviction. For more information, visit

In It For

You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world. Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead.

We start with a foundation of

integrity

in all we do, bring a spirit of

discovery

to our work, and collaborate in close

partnership

with each other and our customers to achieve shared goals. Benefits:

We take care of you, so you cantake care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global. Our benefits include:

Health & Wellness: Health care coverage designed for the mind and body.

Flexible Downtime: Generous time off helps keep you energized for your time on.

Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit:

Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering a connected andengaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

Recruitment Fraud Alert:

If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activityhere.

---

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to:



and your request will be forwarded to the appropriate person.

US Candidates Only:

The EEO is the Law Poster

discrimination protections under federal law.

Pay Transparency Nondiscrimination Provision -

English_formattedESQA508c.pdf

---

20 - Professional (EEO-2 Job Categories-United States of America), PDMGDV202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning) #J-18808-Ljbffr

Product Assistant (WordPress, Mixpanel, Google Analytics, Jira, Communication, Data Analysis, Research, Agile/Scrum methodology) Product Assistant (WordPress, Mixpanel, Google Analytics, Jira, Communication, Data Analysis, Research, Agile/Scrum methodology)

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from WPMU DEV

Human Resources Recruiting Specialist at WMPU DEV and Incsub

As part of Incsub, since 2006, WPMU DEV, with its’ award-winning WordPress plugins, hosting, world-beating support, and site management tools, has helped millions of web developers, freelancers, and agencies run and grow their businesses.

We’re looking for a Product Assistant, who will play a key role in supporting the product team by researching user needs, gathering feedback, and helping prioritize product improvements that align with business goals.

You’ll collaborate closely with cross-functional teams—including designers, developers, QA, and writers—to plan and deliver sprint cycles aimed at enhancing product performance and user experience. Your responsibilities will include identifying user pain points, assisting in defining solutions, and continuously iterating based on feedback. Beyond product development, you’ll also contribute to fostering a positive and engaged team environment, helping ensure smooth communication and productive collaboration across all stages of the product lifecycle.

Responsibilities

* Organize and maintain the project backlog and roadmap

* Gather user feedback and conduct market research to help prioritize product features

* Assist in sprint planning, coordination, and retrospectives

* Collaborate with developers, designers, QA, and copywriters to address bugs and develop solutions

* Support user testing and data analysis using tools like MixPanel and Google Analytics

* Facilitate team communication, daily updates, and regular meetings

* Ensure timely responses to support queries and monitor feature requests

* Communicate product updates and changes to internal teams

* Contribute to documentation, blog posts, FAQs, and other product-related content

* Help define project requirements and success metrics with leadership

* Promote team engagement through activities and feedback loops

Qualifications

Essential attributes and experience required:

* Strong organizational and time management skills with the ability to multitask and prioritize effectively

* Excellent written and verbal communication skills, including the ability to create clear documentation and briefs

* Proactive problem-solving mindset with a keen attention to detail and a flexible, adaptable attitude

* Experience collaborating with cross-functional teams, including design, development, marketing, and support

* Familiarity with Agile and Scrum methodologies and participation in sprint planning and retrospectives

* Comfortable using project management tools like Jira to track tasks and progress

* Research and data analysis skills, including the ability to gather, interpret, and act on user feedback

* Hands-on experience with analytics tools such as Google Analytics, and MixPanel

* Experience in managing WordPress plugins development team; preferably experience with performance plugins, such as caching, image optimization, speed optimization, CDN integration, and performance testing

* Basic understanding of UX/UI principles and a curiosity for improving user experience

* Confident in facilitating meetings, stand-ups, and team check-ins to keep workflows aligned and on track

WordPress, Mixpanel, Google Analytics, Jira, English language, Communication, Data Analysis, Research, Agile/Scrum methodology

Why Join us?

* Growth-oriented culture.

* Excellent compensation with competitive benefits and rejuvenation time-off.

* Flexible work environment.

* Training, tools, and support will be provided to help you perform your job.

* Limitless learning opportunities by working with cutting-edge tech stacks and a diverse, talented team.

* 28 days of paid leave per annum (up to 35 days).

* Opportunities for paid travel to attend WordCamps and other industry conferences.

* Long service leaves (3 months off paid) after you’ve been with us for 10 years.

* Annual bonus based on company growth targets

* Technology budget that can help you upgrade the tools you use for your job; the longer you serve, the higher the budget.

* General expenses budget yearly that can be used to help you become more productive; the longer you work, the more you get.

What should i do now?

Download the Product Assistant Task, answer those questions, and then submit your application. It’s that simple!

The ability to write in clear English is essential in this role. We are unable to consider applications that fail to demonstrate a high level of written communication.

HIRING PROCESS

Our hiring process includes the task mentioned above and an interview with our management team. If a candidate successfully passes the interview stage, they will be offered a paid trial of 4-6 weeks before being offered a more permanent role.

Good luck!

Seniority level

• Seniority level Entry level

Employment type

• Employment type Full-time

Job function

• Job function Product Management and Marketing
• Industries Technology, Information and Internet

Referrals increase your chances of interviewing at WPMU DEV by 2x

Get notified about new Product Assistant jobs in Pakistan .

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Join to apply for the Global Demand Generation Lead (B2B SaaS Marketing | Global AI-Led Growth Strategy | Remote) role at Goodwork

Join to apply for the Global Demand Generation Lead (B2B SaaS Marketing | Global AI-Led Growth Strategy | Remote) role at Goodwork

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Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions.

What makes this opportunity interesting?

• Canadian IoT company serving 3,000+ customers globally with solutions in 3+ million vehicles across multiple continents
• Lead the strategic thinking behind global and regional marketing campaigns in a high-growth, innovation-driven environment
• Work in an agile pod culture with AI-first mindset where experimentation and data drive every decision

We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations.

Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable.

We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more.

Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally.

OUR COMPANY VALUES guide our team and shape our culture.

We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances.

Our culture prioritizes customer satisfaction and drives sales with a clear focus on results and impact. We’re fostering an environment of continuous self-improvement, honing our skills through regular team evaluations and constructive feedback. We encourage open communication with our Executive Leadership team, ensuring every team member's contributions are acknowledged and appreciated, and fostering a transparent work environment.

We believe in balancing dedication to our work with personal well-being. Our approach allows team members to end their day with a clear mind, confident in their contributions and ready to put on their superhero capes the next day and tackle new challenges.

Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions.

What makes this opportunity interesting?

• Canadian IoT company serving 3,000+ customers globally with solutions in 3+ million vehicles across multiple continents
• Lead the strategic thinking behind global and regional marketing campaigns in a high-growth, innovation-driven environment
• Work in an agile pod culture with AI-first mindset where experimentation and data drive every decision

We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations.

Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable.

We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more.

Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally.

OUR COMPANY VALUES guide our team and shape our culture.

• Customer First
• Speed & Impact
• Own It
• Trust & Integrity
• Learn & Adapt
• Stronger Together

We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances.

Our culture prioritizes customer satisfaction and drives sales with a clear focus on results and impact. We’re fostering an environment of continuous self-improvement, honing our skills through regular team evaluations and constructive feedback. We encourage open communication with our Executive Leadership team, ensuring every team member's contributions are acknowledged and appreciated, and fostering a transparent work environment.

We believe in balancing dedication to our work with personal well-being. Our approach allows team members to end their day with a clear mind, confident in their contributions and ready to put on their superhero capes the next day and tackle new challenges.

About the Role

We're looking for a remote Global Demand Generation Lead to orchestrate our global marketing transformation as we shift from generic marketing approaches to specialized, AI-powered campaign systems that drive always-on lead generation.

In this role, you'll own the strategic orchestration of integrated multi-channel campaigns focused on demand generation, partner activation, and pipeline acceleration. You'll act as the central coordination point between content teams, paid media specialists, automation experts, and data analysts, designing campaigns that span LinkedIn/Google Ads, PR, inbound content, and organic channels while activating our reseller network as brand advocates.

This is a strategic leadership position where you'll design and orchestrate campaigns rather than execute tactical tasks. You'll direct specialist teams (content creators, paid media experts, automation specialists) to execute your strategic vision, while you focus on campaign architecture, performance optimization, and cross-functional coordination.

OUR IDEAL CANDIDATE brings 6+ years of experience in B2B SaaS campaign leadership roles like Demand Generation Manager, Growth Marketing Manager, or Marketing Operations Manager , with hands-on expertise in marketing automation platforms and multi-channel campaign orchestration. You think strategically while executing operationally, seeing campaigns not as isolated tasks but as powerful systems that connect people, content, automation, and data. You bring an ownership mindset that goes beyond execution—someone who truly owns outcomes and drives our team forward with the seniority and experience to lead our marketing transformation.

Your performance will be measured by MQL-to-SQL conversion rates, influenced pipeline attribution, campaign calendar adherence, A/B testing optimization cycles, and cross-pod coordination effectiveness.

You'll be part of our GTM tribe’s Demand Generation pod, work cross-functionally and report to the Head of Demand Generation .

You'll be doing things like:

• Campaign Orchestration & Strategic Planning: Lead end-to-end global campaigns from brief to go-live; develop messaging frameworks and campaign briefs; maintain campaign calendar and facilitate quarterly planning; design always-on lead generation systems that build on previous learnings; manage campaign cadences including monthly, quarterly coordination, sprint reviews, retrospectives, and backlog grooming
• Cross-Functional Collaboration & Pod Coordination: Synchronize initiatives across regional pods, product teams, and brand specialists; facilitate planning between tribes and chapters; coordinate with Strategic Alliances and Customer Success teams; align global messaging with regional execution
• Multi-Channel Strategy & Execution: Define target personas and messaging architecture; develop campaigns spanning LinkedIn/Google Ads, PR, and inbound content; adapt strategies for channel partners and regional markets; expand into organic channels and shareable content; take accountability for paid media performance optimization
• Reseller Network Activation: Develop campaigns that activate resellers as brand advocates; create shareable content strategies for reseller amplification; design partner-led growth initiatives that expand reach through channel networks
• Automation-First Workflow Design: Design scalable, trigger-based workflows in Zoho Campaigns; implement lead flows, segmentation, and tracking systems; ensure zero manual dependencies; maintain technical proficiency in Zoho platform
• Lead Generation & Qualification: Convert leads into qualified prospects rather than focusing on volume; optimize MQL-to-SQL conversion rates; monitor dashboards and analyze funnel metrics; deploy A/B tests and adjust segmentation; ownership or partnership of mid-funnel nurture journeys and lifecycle campaigns essential for conversion and retention; maintain close coordination with Sales and BDRs , especially for feedback loops, qualification criteria, and campaign optimization based on field insights
• Global Playbook Development: Build reusable campaign frameworks and modular assets; ensure consistency and adaptability across markets; develop standardized processes for rapid deployment
• AI Experimentation & Optimization: Test creative variations using AI tools; integrate AI to complement strategic thinking; drive continuous optimization cycles across campaign elements

Skills & Qualifications

• 6+ years of prior experience in roles like Demand Generation Manager, Growth Marketing Manager, Marketing Operations Manager, Director of Marketing, or related B2B SaaS roles.
• Hands-on experience with marketing automation platforms (Zoho Campaigns, HubSpot, or Marketo) including lead flows, segmentation, A/B testing, and performance tracking
• Comfort with CRM systems, dashboard analysis, and converting funnel metrics into actionable recommendations
• Proven track record leading multi-channel campaigns in B2B SaaS environments with global, fast-paced teams
• Experience coordinating multiple workstreams and always-on lead generation systems
• Systems thinking: zoom out for strategy, zoom in for execution details
• Strong stakeholder management across content, automation, product marketing, and regional teams
• Performance-driven mindset with excellent organization and prioritization in dynamic environments
• Curious, data-informed approach with eagerness to test, optimize, and think in campaign systems rather than individual assets

Bonus if you also have:

• Product-led growth experience in onboarding, feature adoption, or customer expansion campaigns
• Previous involvement in Growth Pods, Agile teams, or Chapter-based organizations
• Customer journey mapping and lifecycle stage definition knowledge
• AI-powered automation and experimental marketing channel experience
• Multilingual or multicultural experience for international markets
• Familiarity with our tools: Zoho One (CRM, Campaigns, Flow, Sites, Social), Google Workspace, ChatGPT/Claude/Gemini, Zapier, Clay, ClickUp, Google Analytics, Google Ads, LinkedIn Ads, HubSpot, Marketo

Position Details

• Hours: Fixed 9-hour shift, 8AM-5PM ET (Toronto time), inclusive of a 1-hour break
• Type: Full-time (40 hours/week, plus an additional 5 hours of break time allocated throughout the week). Exclusivity required.
• Level: Senior (6+ years of relevant experience)
• Compensation: ~CAD $1,322–$1,538 (PKR 275K–320K)/month, depending on experience. Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.

Benefits of working with us:

• Work directly with a forward-thinking international company
• Work from the comfort of your home
• Incredibly talented teammates
• ️ Work-life balance: 9 hours a day (including a 1-hour break), 5 days a week
• Above-market compensation
• Lots of learning & growth opportunities
• Paid vacations and US public holidays
• ? Medical benefits reimbursement
• Hardware credit allowance
• Compensation anchored to the Canadian dollar
• Lead strategic transformation in a high-growth IoT company
• Work with cutting-edge AI tools and automation platforms
• Global impact across 3+ million vehicles and 3,000+ customers

Not sure you meet all the requirements? Apply anyway! We value diverse experiences and hire for potential.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Project Management and Information Technology
• Industries Staffing and Recruiting

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Goodwork Get AI-powered advice on this job and more exclusive features. Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions. What makes this opportunity interesting? Canadian IoT company serving 3,000+ customers globally with solutions in 3+ million vehicles across multiple continents Lead the strategic thinking behind global and regional marketing campaigns in a high-growth, innovation-driven environment Work in an agile pod culture with AI-first mindset where experimentation and data drive every decision We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations. Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable. We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more. Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally. OUR COMPANY VALUES

guide our team and shape our culture. We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances. Our culture prioritizes customer satisfaction and drives sales with a clear focus on results and impact. We’re fostering an environment of continuous self-improvement, honing our skills through regular team evaluations and constructive feedback. We encourage open communication with our

Executive Leadership

team, ensuring every team member's contributions are acknowledged and appreciated, and fostering a transparent work environment. We believe in balancing dedication to our work with personal well-being. Our approach allows team members to end their day with a clear mind, confident in their contributions and ready to put on their superhero capes the next day and tackle new challenges. Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions. What makes this opportunity interesting? Canadian IoT company serving 3,000+ customers globally with solutions in 3+ million vehicles across multiple continents Lead the strategic thinking behind global and regional marketing campaigns in a high-growth, innovation-driven environment Work in an agile pod culture with AI-first mindset where experimentation and data drive every decision We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations. Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable. We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more. Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally. OUR COMPANY VALUES

guide our team and shape our culture. Customer First Speed & Impact Own It Trust & Integrity Learn & Adapt Stronger Together We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances. Our culture prioritizes customer satisfaction and drives sales with a clear focus on results and impact. We’re fostering an environment of continuous self-improvement, honing our skills through regular team evaluations and constructive feedback. We encourage open communication with our

Executive Leadership

team, ensuring every team member's contributions are acknowledged and appreciated, and fostering a transparent work environment. We believe in balancing dedication to our work with personal well-being. Our approach allows team members to end their day with a clear mind, confident in their contributions and ready to put on their superhero capes the next day and tackle new challenges. About the Role

We're looking for a

remote Global Demand Generation Lead

to orchestrate our global marketing transformation as we shift from generic marketing approaches to specialized, AI-powered campaign systems that drive always-on lead generation. In this role, you'll own the strategic orchestration of integrated multi-channel campaigns focused on demand generation, partner activation, and pipeline acceleration. You'll act as the central coordination point between content teams, paid media specialists, automation experts, and data analysts, designing campaigns that span LinkedIn/Google Ads, PR, inbound content, and organic channels while activating our reseller network as brand advocates. This is a strategic leadership position where you'll design and orchestrate campaigns rather than execute tactical tasks. You'll direct specialist teams (content creators, paid media experts, automation specialists) to execute your strategic vision, while you focus on campaign architecture, performance optimization, and cross-functional coordination. OUR IDEAL CANDIDATE

brings 6+ years of experience in B2B SaaS campaign leadership roles like

Demand Generation Manager, Growth Marketing Manager, or Marketing Operations Manager

, with hands-on expertise in marketing automation platforms and multi-channel campaign orchestration. You think strategically while executing operationally, seeing campaigns not as isolated tasks but as powerful systems that connect people, content, automation, and data. You bring an ownership mindset that goes beyond execution—someone who truly owns outcomes and drives our team forward with the seniority and experience to lead our marketing transformation. Your performance will be measured by MQL-to-SQL conversion rates, influenced pipeline attribution, campaign calendar adherence, A/B testing optimization cycles, and cross-pod coordination effectiveness. You'll be part of our

GTM

tribe’s

Demand Generation

pod, work cross-functionally and report to the

Head of Demand Generation

. You'll be doing things like: Campaign Orchestration & Strategic Planning:

Lead end-to-end global campaigns from brief to go-live; develop messaging frameworks and campaign briefs; maintain campaign calendar and facilitate quarterly planning; design always-on lead generation systems that build on previous learnings; manage campaign cadences including monthly, quarterly coordination, sprint reviews, retrospectives, and backlog grooming Cross-Functional Collaboration & Pod Coordination:

Synchronize initiatives across regional pods, product teams, and brand specialists; facilitate planning between tribes and chapters; coordinate with

Strategic Alliances

and

Customer Success

teams; align global messaging with regional execution Multi-Channel Strategy & Execution:

Define target personas and messaging architecture; develop campaigns spanning LinkedIn/Google Ads, PR, and inbound content; adapt strategies for channel partners and regional markets; expand into organic channels and shareable content; take accountability for paid media performance optimization Reseller Network Activation:

Develop campaigns that activate resellers as brand advocates; create shareable content strategies for reseller amplification; design partner-led growth initiatives that expand reach through channel networks Automation-First Workflow Design:

Design scalable, trigger-based workflows in Zoho Campaigns; implement lead flows, segmentation, and tracking systems; ensure zero manual dependencies; maintain technical proficiency in Zoho platform Lead Generation & Qualification:

Convert leads into qualified prospects rather than focusing on volume; optimize MQL-to-SQL conversion rates; monitor dashboards and analyze funnel metrics; deploy A/B tests and adjust segmentation; ownership or partnership of mid-funnel nurture journeys and lifecycle campaigns essential for conversion and retention; maintain close coordination with

Sales

and

BDRs

, especially for feedback loops, qualification criteria, and campaign optimization based on field insights Global Playbook Development:

Build reusable campaign frameworks and modular assets; ensure consistency and adaptability across markets; develop standardized processes for rapid deployment AI Experimentation & Optimization:

Test creative variations using AI tools; integrate AI to complement strategic thinking; drive continuous optimization cycles across campaign elements Skills & Qualifications

6+ years of prior experience in roles like

Demand Generation Manager, Growth Marketing Manager, Marketing Operations Manager, Director of Marketing,

or related B2B SaaS roles. Hands-on experience with marketing automation platforms (Zoho Campaigns, HubSpot, or Marketo) including lead flows, segmentation, A/B testing, and performance tracking Comfort with CRM systems, dashboard analysis, and converting funnel metrics into actionable recommendations Proven track record leading multi-channel campaigns in B2B SaaS environments with global, fast-paced teams Experience coordinating multiple workstreams and always-on lead generation systems Systems thinking: zoom out for strategy, zoom in for execution details Strong stakeholder management across content, automation, product marketing, and regional teams Performance-driven mindset with excellent organization and prioritization in dynamic environments Curious, data-informed approach with eagerness to test, optimize, and think in campaign systems rather than individual assets Bonus if you also have: Product-led growth experience in onboarding, feature adoption, or customer expansion campaigns Previous involvement in Growth Pods, Agile teams, or Chapter-based organizations Customer journey mapping and lifecycle stage definition knowledge AI-powered automation and experimental marketing channel experience Multilingual or multicultural experience for international markets Familiarity with our tools: Zoho One (CRM, Campaigns, Flow, Sites, Social), Google Workspace, ChatGPT/Claude/Gemini, Zapier, Clay, ClickUp, Google Analytics, Google Ads, LinkedIn Ads, HubSpot, Marketo Position Details

Hours:

Fixed 9-hour shift, 8AM-5PM ET (Toronto time), inclusive of a 1-hour break Type:

Full-time (40 hours/week, plus an additional 5 hours of break time allocated throughout the week). Exclusivity required. Level:

Senior (6+ years of relevant experience) Compensation:

~CAD $1,322–$1,538 (PKR 275K–320K)/month, depending on experience. Structured as a

Consultant Agreement

(independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance. Benefits of working with us:

Work directly with a forward-thinking international company Work from the comfort of your home Incredibly talented teammates ️ Work-life balance: 9 hours a day (including a 1-hour break), 5 days a week Above-market compensation Lots of learning & growth opportunities Paid vacations and US public holidays ? Medical benefits reimbursement Hardware credit allowance Compensation anchored to the Canadian dollar Lead strategic transformation in a high-growth IoT company Work with cutting-edge AI tools and automation platforms Global impact across 3+ million vehicles and 3,000+ customers Not sure you meet all the requirements? Apply anyway! We value diverse experiences and hire for potential.

Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Project Management and Information Technology Industries Staffing and Recruiting Referrals increase your chances of interviewing at Goodwork by 2x Get notified about new Global Lead jobs in

Pakistan . Global Procurement Governance and Compliance Lead (Mashreq Global Network Pakistan)

Chief Commercial Officer (CCO) -Crypto/Blockchain

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Graduate/Masters in marketing and research

Producing product and service industry specific marketing & competitive background decks to inform the New Business team prior to initial pitches. Managing New Business and existent business competitive research data, assets and decks for competitive presentations. Conducting advanced quantitative and qualitative analyses of trends to enhance, upgrade and deepen retention strategies, and to improve customer channel behavior through marketing drivers. Analyze customer needs, perceptions and behavior through a combination of proprietary and syndicated customer research studies. Developing, writing and presenting strategic recommendations and projects that directly address client specific research questions. Participating in brainstorming sessions that identify new marketing opportunities for clients. Organizing and maintaining research information. Staying current on industry trends and technological advancements to maintain our competitive edge in the marketplace.

Job Specification

5+ years experience conducting statistical research and quantitative analysis and marketing research for clients in support of the development of effective marketing programs. Direct Response experience is a plus. Proven ability to interpret data and express those implications of analysis. Excellent analytical thinking - ability to work well with numbers and analyze complex data. Detail oriented with the ability to see how the details fit into the overall, bigger picture. Familiarity with industry measurement tools such as; SPSS, Mintel, MRI etc. Expert at use and sourcing of research tools. Solid understanding of the advertising/media industry. Demonstrated high level of proficiency in Word, Excel and PowerPoint. Excellent presentation skills. Innovative and strategic approach to all tasks. Comfortable and efficient working in a fast-paced environment.

About Us

Sybrid is a world-class Business Process Outsourcing (BPO) company with its roots in Pakistan, while it extends comprehensively structured services and products across the globe, to facilitate corporate customers and Fortune 500 clients.

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High school degree or above, relevant experience in market research and analysis

Data Collection and Analysis: Collect and analyze market data through questionnaires, focus group discussions, online research, etc.
Competitive Analysis: Study competitors' market strategies, products and services and provide valuable insights.
Trend Forecasting: Analyze market trends to help companies predict future market opportunities and challenges.
Report Writing: Write detailed market research reports and provide data-driven recommendations to support decision making.
Customer Needs Analysis: Understand and analyze target customers' needs, preferences and purchasing behaviors.
Industry Research: Track and analyze industry trends to help companies maintain competitive advantages.

Job Specification

Statistical Analysis: Ability to use statistical software for data analysis.

Industry Knowledge: Have a deep understanding of a specific industry and be able to identify market opportunities and threats.

Report Writing: Ability to write research reports clearly and concisely to convey key findings and recommendations.

Critical Thinking: Ability to analyze complex problems and propose innovative solutions.

Project Management: Ability to manage multiple research projects simultaneously to ensure timely delivery of results.

Research Design: Ability to design innovative research methods and tools to address different market challenges.

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