114 Hiring Strategy jobs in Pakistan

Conduct primary research and based on the information about the brand devise brand experience strategies.

• Present the strategies to clients both pitching for new business and existing business.
• Help the account management team in presentation of ideas and strategies for clients.
• After properly understanding the brief, devise the scope of the project and involve the departments whose assistance is required in terms of data collection, research, and cost estimates.
• Conduct research and propose strategies that fulfill the objective.
• Understand brand strategies and develop effective activation strategies to achieve the marketing objectives.
• Develop an understanding of the marketing/brand objectives of the client and play a pro-active role in this regard.
• Liaise with account managers to understand brand strategies and give recommendations on achieving the brand objectives.
• Use these insights as a starting point for creative brainstorming.
• Adopt a research-driven approach to strategic planning with innovation as the key element.

• Lead an integrated group of market insights and brand planners in the delivery of all requirements to support the growth and development of all client business.
• Ensure strong collaborative relationship within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business.
• Actively grow the abilities and skill of the department members through formal training programs, mentorship, and hands-on learning.
• Provide a department environment that fosters personal and professional growth for department members to encourage loyalty, openness of opinion, and constant curiosity.
• Ensure all policy and legal requirements for the agency as they relate to the group are completed in a timely and efficient manner.

QUALIFICATIONS/SKILLS:

Minimum of 3+ years’ experience in planning, strategic planning, and related communications experience.

Marketing background and strong analytical capabilities a must.

Ability to think creatively and evidence of success in developing brands and delivering them to market.

Email Resume:

Information Technology and Services - Karachi, Pakistan

As the Strategy Lead you will be responsible for developing and implementing creative strategies for an advertiser’s creator partnerships. This includes identifying and collaborating with influential individuals in the brand’s industry or target audience and working with cross functional teams to create content and campaigns that effectively promote the brand.

Brief Interpretation: Comprehends client strategy and research questions, and able to turn their uncertainty into your compass for investigation (able to formulate productive questions).

Research:

• Performs robust and diligent intel gathering from across the web and with resources, pulling disparate signals together to make sense of cultural change
• Identifying and researching potential Creator partners based on their influence, reach, and alignment with the brand’s values and target audience
• Staying up-to-date with industry trends, best practices, and emerging platforms and technologies related to KOL partnerships.
• Data Analysis: Mining data and producing fresh insights through the use of Walee’s Influencer tech-stack.
• Storytelling: Authors and designs logical presentation narratives to illustrate insights and informed client direction with complete ease.
• Relationships: Fosters communication across project teams and with clients by presenting, and discussing the application of your strategy work
• Accepts increased responsibility and independence in carrying out important projects and becomes a valued contributor to the team.
• Works closely and collaboratively with the creator management team to nurture ideas; is seen as a “go-to” person for creative & content.
• Actively contribute to conversations and discussions. We get paid for our point-of-view, and every opinion is an opportunity to learn… so share them!
• Be the catalyst that rallies a team together to solve a problem and inspires their colleagues through examples, case studies or thought starters.
• Be brave and advocate for different ways of doing things.

• Minimum 5 years relevant experience (with a clear focus on digital creative strategy), prior agency experience preferred.
• You are a creative and strategic thinker able to connect our client’s goals through a logical approach. You can take a complex concept and present it in a way that is easy to understand.
• Experience working with, and translating, data and culture into meaningful insights that inspires creative decision.
• Creative problem solver with deep experience working with cross functional teams and the ability to provide concise, clear, and actionable creative direction / feedback.
• Savvy with words, images, graphs/charts to create a polished presentation with a compelling storytelling flow that hooks listeners and brings the strategy to life.
• Experience with regional, multi-market campaign work is a plus.

Compensation
Market-competitive remuneration and benefits based on seniority and contribution.

As the Strategy Lead you will be responsible for developing and implementing creative strategies for an advertiser’s creator partnerships. This includes identifying and collaborating with influential individuals in the brand’s industry or target audience and working with cross functional teams to create content and campaigns that effectively promote the brand.

Brief Interpretation: Comprehends client strategy and research questions, and able to turn their uncertainty into your compass for investigation (able to formulate productive questions).

Research:

• Performs robust and diligent intel gathering from across the web and with resources, pulling disparate signals together to make sense of cultural change
• Identifying and researching potential Creator partners based on their influence, reach, and alignment with the brand’s values and target audience
• Staying up-to-date with industry trends, best practices, and emerging platforms and technologies related to KOL partnerships.
• Data Analysis: Mining data and producing fresh insights through the use of Walee’s Influencer tech-stack.
• Storytelling: Authors and designs logical presentation narratives to illustrate insights and informed client direction with complete ease.
• Relationships: Fosters communication across project teams and with clients by presenting, and discussing the application of your strategy work
• Accepts increased responsibility and independence in carrying out important projects and becomes a valued contributor to the team.
• Works closely and collaboratively with the creator management team to nurture ideas; is seen as a “go-to” person for creative & content.
• Actively contribute to conversations and discussions. We get paid for our point-of-view, and every opinion is an opportunity to learn… so share them!
• Be the catalyst that rallies a team together to solve a problem and inspires their colleagues through examples, case studies or thought starters.
• Be brave and advocate for different ways of doing things.

• Minimum 5 years relevant experience (with a clear focus on digital creative strategy), prior agency experience preferred.
• You are a creative and strategic thinker able to connect our client’s goals through a logical approach. You can take a complex concept and present it in a way that is easy to understand.
• Experience working with, and translating, data and culture into meaningful insights that inspires creative decision.
• Creative problem solver with deep experience working with cross functional teams and the ability to provide concise, clear, and actionable creative direction / feedback.
• Savvy with words, images, graphs/charts to create a polished presentation with a compelling storytelling flow that hooks listeners and brings the strategy to life.
• Experience with regional, multi-market campaign work is a plus.

Compensation
Market-competitive remuneration and benefits based on seniority and contribution.

As a Lead you will be responsible for driving the development and execution of strategic initiatives in the field of influencer marketing and media/creative strategy. As a seasoned professional with years of experience in the industry, you will leverage your expertise to develop impactful strategies and build strong relationships with our clients and agency partners, and to collaborate with cross-functional teams to develop and implement creative, content, PR and narrative building strategies in response to business briefs specifically for Influencer Marketing. You will be a thought leader when it comes to the Creator Economy. This position requires a deep understanding of media and creative strategy, influencer marketing, strong problem solving skills, and the ability to thrive in a fast-paced environment.

• Work closely with clients and agencies to understand their goals, target audience, and brand messaging.
• Conduct in-depth market/macro research and competitive analysis to identify industry trends, consumer insights and competitor strategies that inform our strategic decisions.
• Collaborate with cross-functional teams to develop and maintain our strategic plan, including long-term goals, objectives, and action plans
• Monitor the progress of key initiatives and provide regular updates to senior leadership and stakeholders
• Collaborate with cross-functional teams, including creative, content, and analytics teams, to develop integrated influencer marketing campaigns.
• Oversee the end-to-end execution of campaigns, ensuring adherence to timelines, budgets, and quality standards.
• Monitor campaign performance, analyse data, and provide actionable insights to optimise future strategies.
• Foster a collaborative and innovative work environment, encouraging the team to think creatively and strategically.

• Bachelor’s degree ideally in business, marketing, economics, engineering, computer science field with 6-8 years of experience in strategy consulting, in-house strategy at a tech company/startup, media/pr agency or a similar analytically rigorous role.
• Strong analytical and critical thinking skills, with experience in data analysis and problem solving. You should be a structured thinker who is comfortable with ambiguity and is able to break down complex problems into well-structured tangible components
• Strong understanding of influencer marketing trends, best practices, and industry dynamics with a proven track record of successfully crafting and executing influencer marketing or creative strategies.
• Exceptional relationship management skills with a proven ability to build and maintain strong client and agency partnerships.
• Superior time management and organisational skills to manage multiple priorities and the ability to rapidly adapt to a changing scope and evolving business requirements
• Experience in managing influencer campaigns across various social media platforms.
• Proficiency in using influencer marketing platforms and tools.
• Familiarity with data analytics and campaign performance measurement.
• Ability to adapt to changing industry trends and client needs.
• Having a diversity of experience in both the Public and Government sector is a plus.

Market-competitive remuneration and benefits based on seniority and contribution.

We are looking to hire a creative, strategic and dynamic individual to join our team as theMarketing Strategy Manager. In this role, you will play a critical role in developing and shaping the marketing strategies for our companies and brands to drive marketing initiatives and help achieve business objectives effectively. You are expected to have a firm grip and understanding of the marketing principles, brand positioning, aesthetics and how to translate business needs and requirements into actionable plans for execution. While we have dedicated SEO and Social Media teams for their relevant tasks, your primary focus will be on generating the right requirements for the business and coordinating execution with the digital marketing team and other departments or the senior leadership team when necessary.

Your primary focus will be on building and executing strategic marketing plans for each of our companies/brands, ensuring alignment with our overall business objectives and brand identity. This role combines strategic thinking with hands-on execution, making it ideal for someone who is creative and analytical.

Note: This role is ideal for someone who excels at strategic thinking, communication, and collaboration, and who can drive marketing initiatives to achieve business objectives effectively.

Responsibilities:

• Conduct market research and analysis to identify opportunities for brand growth and differentiation.
• Develop and execute comprehensive marketing strategies for each of our company's brands, focusing on brand identity and positioning along with brand awareness and the required aesthetics.
• Collaborate with senior leadership team and business unit heads to understand business needs and objectives to translate them into clear and actionable marketing strategies and plans.
• Work closely with the digital marketing team to oversee the implementation of marketing campaigns across various channels like social media, email, website, etc.
• Provide guidance and direction to the digital marketing team, ensuring that strategies and tactics are in line with business objectives, target market and brand identity.
• Act as the main point of contact for coordinating marketing efforts with other departments or senior leadership teams, facilitating communication and ensuring alignment.
• Define, monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
• Continuously assess market trends, customer preferences and competitive landscape to update relevant marketing strategies and tactics.
• Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and deadlines.
• Provide regular updates and reports to the senior leadership team and business unit heads on marketing performance and initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• 5+ years of experience in marketing roles, with a strong understanding of marketing principles, brand management and strategy development.
• A proven track record of developing and executing successful marketing strategies that drive business results and growth.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Experience working with digital marketing channels and platforms.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously