46 Go To Market jobs in Pakistan

Kamayi is currently looking for a Consumer Insights & Market Research Specialist to join its team in Lahore. This position is ideal for a strategic thinker who has a passion for consumer understanding, data analysis, and innovation. The successful candidate will play a key role in interpreting consumer behaviors and market dynamics to provide actionable insights that drive product development and strategic business decisions.

As a core part of the insights team, the specialist will collaborate with cross-functional departments including product, sales, and marketing, and contribute to meaningful consumer-focused initiatives across the organization.


Key Responsibilities:



Analyze market dynamics and consumer behavior to uncover new opportunities for business growth and product refinement


Gain a deep understanding of assigned brands/products and monitor competitive activity and evolving customer preferences


Translate data from various sources (market, consumer, and media) into clear, actionable business strategies


Lead and manage quantitative research initiatives such as segmentation studies, NPS surveys, and product testing projects


Select and implement appropriate research methodologies tailored to the phase of product or campaign development


Oversee part-time research teams and coordinate effectively with external vendors and local partners


Work in close alignment with internal stakeholders including marketing, sales, and product development teams to deliver insight-backed recommendations




Why Join Us?



Collaborate with passionate and forward-thinking professionals on impactful projects


Be a part of an organization that values data-driven innovation


Competitive salary and exciting travel opportunities


Opportunity to stay on the cutting edge of consumer trends and market research

Minimum Education: Bachelors (preferably in Risk Management/ Actuarial Sciences or related field)

• 3 – 5 years of relevant banking experience
• Experience in Market Risk, Basel III, IFRS 9/IAS 39/Credit Risk Modeling System
• Understanding of SBP reporting formats and proficiency in use of DAP portal
• Experience and ability to code in VBA programming language

Key Responsibilities:

• Conduct review of audit entities as team member / leader to provide reasonable assurance
• Independently monitor the business’ compliance with the independent limit/trigger framework
• Agree upon corrective actions for limit excesses in conjunction with business management
• Ensure that reports are in compliance with statutory policies and procedures
• Monitor limit excesses on an ongoing basis to ensure corrective action is carried out
• Prepare projected liquidity MAR and Stress Scenarios
• Prepare Maturity and Interest Rate Gap reports
• Prepare Basel III CAR & liquidity ratios i.e. Liquidity Coverage Ratio (LCR) and Net Stable Funding (NSFR) ratio and ICAAP
• Assist in implementing the quarterly IFRS9 Expected Credit Loss calculation, modeling and reporting processes
• Assist the team in enhancing the development of IFRS 9 models including re-calibration of PD, LGD, macroeconomic scenarios
• Specify the mathematical techniques and underlying assumptions on which the volatility and correlation calculations are based; construct, update and maintain the volatility and correlation calculations on an on-going basis; determine the frequency of updates to the data
• Establish the statistical techniques and assumptions used for VaR calculations; define the parameters used in the statistical simulation of market risk measurements for internal risk monitoring purposes as well as for external, regulatory reporting purposes
• Prepare Market risk pack for IRMC, ALCO and BRC
• Prepare standard corporate ALCO approved ratios

Applicants must clearly mention the title of the position in the e-mail subject line.

We are an equal opportunity employer. Female candidates and differently-abled candidates are encouraged to apply.

Samba Bank reserves the right to accept or decline any application.

High school degree or above, relevant experience in market research and analysis

Data Collection and Analysis: Collect and analyze market data through questionnaires, focus group discussions, online research, etc.
Competitive Analysis: Study competitors' market strategies, products and services and provide valuable insights.
Trend Forecasting: Analyze market trends to help companies predict future market opportunities and challenges.
Report Writing: Write detailed market research reports and provide data-driven recommendations to support decision making.
Customer Needs Analysis: Understand and analyze target customers' needs, preferences and purchasing behaviors.
Industry Research: Track and analyze industry trends to help companies maintain competitive advantages.

Statistical Analysis: Ability to use statistical software for data analysis.

Industry Knowledge: Have a deep understanding of a specific industry and be able to identify market opportunities and threats.

Report Writing: Ability to write research reports clearly and concisely to convey key findings and recommendations.

Critical Thinking: Ability to analyze complex problems and propose innovative solutions.

Project Management: Ability to manage multiple research projects simultaneously to ensure timely delivery of results.

Research Design: Ability to design innovative research methods and tools to address different market challenges.

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