2,162 Digital Marketing Strategist jobs in Pakistan

About the Role

We are seeking a data-driven and creative Digital Marketing & Growth Strategist to lead digital campaigns, drive customer acquisition, and scale our presence across the US—particularly in the hospitality sector. You will also guide two US-based interns while building strategies to maximize ROI and community engagement.

Key Responsibilities

• Develop and execute digital campaigns across Facebook, Instagram, TikTok, and Google.
• Lead marketing campaigns tailored for hospitality businesses (restaurants, cafés, etc.).
• Build and manage online communities to grow customer engagement.
• Identify and secure vendor partnerships for enterprise customer growth.
• Optimize ad campaigns, analyze data, and improve conversion rates.
• Support in creating viral hype campaigns with influencers and content creators.
• Ensure consistent branding across all digital channels.

Requirements

• Bachelor's degree in Marketing, Business, or related discipline.
• 4+ years of experience in digital marketing and growth strategy.
• Proven expertise in running paid ads and optimizing ROI.
• Prior experience working on campaigns in the hospitality sector (must).
• Strong analytical and problem-solving skills.
• Excellent leadership and collaboration abilities.
• Hands-on knowledge of digital marketing tools and analytics platforms.

Job Types: Full-time, Contract

Pay: Rs60, Rs70,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• total : 5 years (Preferred)
• Product Management : 4 years (Required)

Work Location: In person

Job Title:
Digital Marketing Strategist

Location:
Location: Johar Town, Lahore

Timings
: 10 AM – 7 PM

Employment Type:
Full-time

Job Summary:

We are looking for a highly skilled digital marketing strategist with proven experience in social media marketing, SEO, Facebook/Instagram Ads, and LinkedIn Ads, and lead generation. You will be responsible for developing and executing online marketing strategies to increase brand visibility, drive qualified traffic, and convert leads into customers.

Key Responsibilities:

• Plan, launch, and optimize Facebook/Instagram Ads, and LinkedIn Ads campaigns.

• Manage SEO strategies to improve search rankings and organic traffic

• Create content calendars and handle social media growth & engagement

• Build lead generation funnels using landing pages, ads, and automation tools

• Collaborate with design & content teams for high-converting creatives

• Stay updated with the latest trends in digital marketing and algorithms

Requirements:

• 2–3 years of hands-on experience in digital marketing

• Expertise in LinkedIn Ads, Facebook Ads, SEO tools

• Excellent understanding of social media platforms and content marketing

• Ability to manage budgets and optimize ad spend

• Bachelor's degree in Marketing, Business, or related field

(Edited)

Company Description

We are a bootstrapped startup currently doing 25k USD per month. We are hiring a Marketing Strategist to help us create content on online platforms.

Role Description

• Come up with ideas and research about content we should create to grow audience on Youtube using long form videos and shorts
• How we can use content to grow on multiple channels
• We need traction using the following channels:

Youtube, Linkedin, Instagram, Facebook, X, Reddit.

Qualifications

• Should hold bachelors degree.
• Must have previous experience working as a content creator or content strategist.
• Editing or script writing is a plus but not mandatory.

Salary expectations: 50-60k PKR

Job is fully remote.

Job Summary:

We are looking for a highly skilled digital marketing strategist with proven experience in social media marketing, SEO, Google Ads, and lead generation. You will be responsible for developing and executing online marketing strategies to increase brand visibility, drive qualified traffic, and convert leads into customers.

Key Responsibilities:

• Plan, launch, and optimize Google Ads & Meta Ads campaigns
• Manage SEO strategies to improve search rankings and organic traffic
• Create content calendars and handle social media growth & engagement
• Build lead generation funnels using landing pages, ads, and automation tools
• Collaborate with design & content teams for high-converting creatives
• Stay updated with the latest trends in digital marketing and algorithms

Requirements:

• 2–3 years of hands-on experience in digital marketing
• Expertise in Google Ads, Facebook Ads, SEO tools
• Strong analytical skills with knowledge of Google Analytics and Tag Manager
• Proven success in running ROI-focused campaigns
• Ability to manage budgets and optimize ad spend
• Bachelor's degree in Marketing, Business, or related field

Job Type: Full-time

Work Location: In person

Company Description

Friend Solutionz is Pakistan's premier digital marketing and management agency, founded in 2014. We offer a comprehensive range of digital services, including YouTube management, content creation, brand activation, and PR management. Our agency is known for innovative marketing strategies, making waves not only in Pakistan but globally. We are committed to excellence and creativity, making us a trusted partner for brands seeking success. At Friend Solutionz, your success is our mission and we strive to be Your Friend In Success

Role Description

This is a full-time on-site role for a Digital Marketing Strategist, located in Karachi. The Digital Marketing Strategist will be responsible for developing and implementing comprehensive digital marketing strategies, managing social media channels, creating and curating engaging content, analyzing performance metrics, and optimizing campaigns. The role demands close collaboration with cross-functional teams to ensure integrated marketing efforts and to elevate brand presence in the digital landscape.

Qualifications

• Proficiency in developing and executing digital marketing strategies, including SEO, SEM, and PPC
• Skills in social media management and content creation
• Experience with performance metric analysis and campaign optimization
• Strong communication and teamwork abilities
• Knowledge in brand activation and PR management
• Ability to work on-site in Karachi
• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience in a digital marketing agency is a plus
• Knowledge of webpage development, WordPress management, and on-page/off-page SEO best practices
• Understanding of Facebook monetization strategies and TikTok advertising campaigns

Ringo Media is seeking a dynamic Digital Marketing Strategist with a strong focus on Google Ads and Meta (Facebook & Instagram) platforms to join our innovative team. In this role, you will be at the forefront of driving strategic paid marketing campaigns that generate leads, conversions, and exceptional ROI for our clients across the globe.

The ideal candidate will have a passion for data-driven marketing, the ability to stay ahead of digital trends, and a proven track record of creating impactful campaigns in both paid search and social media. If you're excited about working in a fast-paced, international environment and contributing to the success of global businesses, we'd love to hear from you

Key Responsibilities:

• Develop, execute, and optimize paid campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram).
• Conduct keyword research, audience targeting, and competitor analysis to maximize performance.
• Monitor and optimize campaigns daily to improve ROI, conversions, and cost-efficiency.
• Set up and manage tracking and attribution using Google Tag Manager, Google Analytics, and Meta Business Manager.
• Track and analyze KPIs (CTR, CPC, CPA, ROAS) and provide actionable insights.
• Collaborate with creative teams on ad copy, visuals, and A/B testing to improve performance.
• Manage budgets and bids to achieve maximum ROI within allocated spend.
• Stay updated on platform trends, features, and algorithm changes to keep campaigns competitive.

Requirements & Qualifications:

• 5+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Proven track record of achieving strong ROI and performance KPIs (CTR, CPC, CPA, ROAS).
• Expertise in Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram).
• Proficiency with Google Analytics, Google Tag Manager, and Meta Business Manager for tracking and attribution.
• Strong analytical skills to translate data into actionable strategies.
• Experience with A/B testing and campaign optimization techniques.
• Excellent communication skills for collaboration and ad copy development.

Compensation:

• Competitive salary: Rs. 60,000 - Rs. 140,000 per month, based on experience and qualifications.

Job Type: Full-time

Location: Remote

Job Type: Full-time

Pay: Rs60, Rs140,000.00 per month

Application Question(s):

• Do you have reliable electricity and internet backups?
• What is your expected salary? Please specify in PKR.
• Are you comfortable working the night shift from 6 PM to 3 AM PKT?
• What project management tools have you used in your experience?
• What is your notice period with your current employer?
• Can you demonstrate your experience managing paid campaigns and their performance outcomes during the interview?

Education:

• Bachelor's (Required)

Experience:

• Google Ads: 4 years (Required)
• Facebook: 4 years (Required)

Language:

• English (Required)

License/Certification:

• Google Ads Certification (Preferred)

Work Location: Remote

Company Description

Welcome to Dyvarcity, the ultimate platform for discovering exciting tours, experiences, and events in and around the city Whether you're a traveler seeking unique adventures or a local exploring hidden gems, we provide the best experiences through immersive storytelling and beautiful user experiences. We connect locals and travelers with top experiences, make discovery and booking effortless through our partner platforms, and empower local businesses and influencers to reach a wider audience. Our mission is to transform the way people explore, dine, relax, and party.

Role Description

This is a full-time remote role for a Digital Marketing Strategist. The Digital Marketing Strategist will be responsible for developing, implementing, and managing marketing campaigns that promote our company's services. They will enhance brand awareness within the digital space, drive website traffic, and acquire leads. The role involves designing social media strategies, creating engaging content, SEO, SEM, managing online reputation, analyzing data to improve campaigns, and staying up-to-date with the latest digital marketing trends and technologies.

Qualifications

• Digital Marketing, SEO, and SEM skills
• Proficiency in Social Media Marketing, Blogging, Content Creation, and Campaign Management
• Experience in Building Quality Blogs, Data Analysis and Reporting
• Strong communication and analytical skills
• Ability to work independently and with the team
• Experience with marketing tools and platforms
• Experience with AI tools like ChatGPT, InVideo and Canva.
• Bachelor's degree in Marketing, Business, Communications, or a related field

Should be able to:

• Achieve top 1–3 rankings in SEO through content, site improvements, and strategy

• Optimize website performance with strong UI/UX principles

• Improve visibility in AI-driven search tools (ChatGPT, etc.)

• Run and manage Google AdWords campaigns

• Connect and streamline multiple ad platforms into one cohesive system

• Collaborate with designers to enhance the website and customer journey

• Suggest innovative methods for sales, conversion, and outreach

• Analyze audience behavior and retarget with relevant ads

Must have:

• Bachelor's or Master's in Digital Marketing, UI/UX, or related field

• 5+ years of proven success in digital strategy, SEO, and ads

• Strong grasp of AI search optimization, Google tools, and digital integrations

• Educated overseas or an MBA from a reputed local university

• Excellent communication skills

• International exposure or experience with global markets

Job Type: Full-time

Work Location: In person

Job Title
: B2B Digital Marketing Strategist

Location
: DHA Phase 5

Experience
: 3+ Years (US Market experience is prefered)

Timing
: 6 PM – 3 AM

Job Summary
:

We are seeking a highly strategic and experienced B2B Marketing Strategist who understands the B2B customer journey inside out. This role is ideal for someone who can plan and execute strategies across both organic and paid channels, generate high-quality leads, and build marketing funnels that convert. You will be responsible for mapping the customer journey, identifying touchpoints, and ensuring consistent brand messaging across platforms.

Experience working with the B2B market is mandatory for this role.

Key Responsibilities
:

• Develop and implement end-to-end B2B marketing strategies (organic + paid)
• Map out the full B2B customer journey and optimize it for lead generation and nurturing
• Build multi-step funnels tailored for high-ticket and complex B2B sales cycles
• Plan and manage paid campaigns on LinkedIn, Meta, and Google Ads focused on qualified leads
• Oversee content strategy with a focus on thought leadership, SEO, and conversion
• Coordinate with sales teams to align marketing campaigns with pipeline goals
• Analyze performance data, KPIs, and ROI to refine strategy regularly
• Own lead generation metrics and constantly improve CAC and CPL
• Develop account-based marketing (ABM) strategies for targeting key enterprise clients
• Manage CRM and lead nurturing workflows (email, retargeting, retentions)

Required Skills and Qualifications:

• Proven experience in B2B marketing strategy and lead generation
• Strong understanding of customer psychology and decision-making journey
• Deep experience in LinkedIn Ads, Meta Ads, SEO, and content-driven growth
• Knowledge of CRMs, automation tools, analytics, and ad platforms
• Ability to write or direct persuasive copy for landing pages and campaigns
• Strong analytical mindset with experience in A/B testing and performance measurement
• Excellent communication and project management skills
• Must have hands-on experience marketing to the B2B audience

Preferred Qualifications
:

• Background in marketing for tech, SaaS, consulting, or service-based B2B industries
• Prior experience running marketing for a startup or growth-stage company
• Familiar with tools like HubSpot, Salesforce, Google Analytics, SEMrush, Zapier