501 Digital Marketing Specialist jobs in Lahore

The ideal candidate will be responsible for growing revenue through digital media by designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

• Design digital media campaigns aligned with business goals.
• Establish our web & social media presence to boost brand awareness.
• Manage end-to-end digital projects.
• Stay up-to-date with digital media developments.
• Generate quality leads for professional services.
• Prepare storyboards for video production.
• Oversee website content production.
• Develop new case studies & success stories.
• Grow leads using LinkedIn, Twitter, and Google Ads.
• Build, plan, and implement marketing plans with a digital marketing strategy.
• Attract new customers and visitors to our website using SEO and Google AdWords, and post campaigns on marketing platforms.
• Reach out to potential prospects via calls, emails, and online channels to generate new business.
• Update social media networks daily.
• Write content, blogs, and website articles for a technology-based company.
• Conduct competitor analysis and identify effective marketing activities.
• Engage with potential customers and website visitors via Facebook and other messengers.
• Create email campaigns for potential customers.
• Research new online media opportunities including mobile, social media, blogs, and forums.
• Launch and oversee advertising campaigns across Google, Facebook, Instagram, LinkedIn, AdRoll, and Demandbase.
• Work closely with the Marketing Manager to create reports and dashboards to evaluate campaign effectiveness.
• Manage SEO improvements and platform logistics, including workflow/automation, email marketing, and integration upkeep.
• Identify accounts for marketing efforts in collaboration with the Marketing Manager.
• Contribute to the overall digital marketing strategy and plan yearly and quarterly advertising efforts.
• Monitor advertising budgets to ensure proper spending.
• Possess experience and certifications in platforms such as Salesforce, Hubspot, Demandbase, ZoomInfo, Semrush, Ahrefs, Hotjar, Google Analytics, Google Tag Manager, and Google Data Studio.
• Experience with advertising platforms like Google, LinkedIn, AdRoll, and Demandbase.
• Ability to create reports and dashboards to measure efforts and translate data into actionable insights.
• Familiarity with account-based marketing methodologies.

• Bachelor's degree or equivalent.
• Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint).
• Experience with SEO and SEM.
• Strong written, verbal, and collaboration skills.
• Minimum of 3 years of relevant experience.

Direct message the job poster from ARCNOVA INNOVATIONS

About Us

ArcNova Innovations is a growing tech company specializing in smart and efficient business solutions. Our flagship product, LAB+ , is a powerful, integrated Laboratory Management System designed to streamline workflows, track experiments, manage inventory, schedule equipment, visualize data, and maintain compliance documentation.

Role Overview

We’re seeking a creative and results-driven Digital Marketing Specialist who can help us increase awareness and adoption of LAB+ in the market. This role is perfect for someone who loves performance-driven challenges and is motivated by results.

Key Responsibilities

• Develop and execute digital marketing strategies to promote LAB+ to targeted audiences.
• Manage social media campaigns, SEO, and online advertising to generate leads.
• Create engaging content that resonates with laboratories, research facilities, and healthcare organizations.
• Build and manage email campaigns and landing pages for lead conversion.
• Collaborate with our team to optimize marketing funnels and track campaign performance.

What We’re Looking For

• Proven experience in digital marketing, especially in software or SaaS sales.
• Strong understanding of SEO, PPC, social media marketing, and analytics.
• Excellent communication and copywriting skills.
• Ability to work independently, set goals, and deliver measurable results.
• Self-motivated with an entrepreneurial mindset.

What We Offer

• A high-growth opportunity with a rapidly expanding tech company.
• Freedom to work remotely with flexible hours.
• Performance-based earnings with no cap – the more results you deliver, the more you earn.
• Potential to grow into a long-term strategic marketing role as the company scales.

If you’re ready to be part of a forward-thinking team and you’re confident in your ability to drive measurable sales through creative marketing strategies, we’d love to hear from you.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Technology, Information and Internet

Referrals increase your chances of interviewing at ARCNOVA INNOVATIONS by 2x

Lahore District, Punjab, Pakistan 19 hours ago

Lahore District, Punjab, Pakistan 18 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

• Manage accounts to stay active and make a presence.

• Guide the designing team in creating content, including text posts, videos, and images for use on social media.

• Increase followers organically on social media accounts.

• Understand the value of different projects and promote them as needed.

• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies for social media.

• Prepare weekly paid media performance reports and recommendations.

• Measure and track site ranking factors, keywords, internal and external links, and site content.

• Perform SEO audits and drive the implementation roadmap of on-page and off-page optimization.

• Implement SEO tactics and ensure that sites are search-engine-friendly.

• Conduct keyword research and identify opportunities to drive more qualified traffic through a coordinated search strategy alongside the paid media team.

• Plan, create, and manage PPC campaigns across various channels (Google Ads/Bing Ads etc.).

• Conduct keyword research and management to optimize bids (add PPC keywords and negative keywords).

• Optimize bidding at the keyword, placement, device, geographic, demographic, and other levels.

• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics).

Requirements:

• Required: 1+ years of experience in Digital Marketing.

• Ability to generate leads for B2B and B2C markets.

• Nice to Have: Understanding of Google Analytics, Google Tag Manager, Facebook and Google Ads Manager, Google Search Console, Instagram, and Twitter Analytics.

• Attention to detail and the ability to multitask in a deadline-driven atmosphere.

• Ability to clearly and effectively articulate insights and recommended actions.

• Excellent analytical, organizational, and time management skills.

Pantera (pvt.) Limited is looking for a smart Digital Marketing expert to manage the accounts of our clients.

The major responsibilities would include designing and executing campaigns to enhance online sales and managing day to day ECommerce operations of different brands.

Facebook and Google certifications would give a real boost to your chances of being hired.

• Understanding of strategy development to increase online sales
• Experience with Facebook's Ad Engine
• Experience with Google Adwords and Google Display Network

Location: Information Technology and Services - Lahore, Pakistan

Pixelette Technologies is searching for a versatile Digital Marketing Expert with a profound expertise in social media management, advertising, search engine marketing (SEM), and search engine optimization (SEO) strategy. This essential role requires someone who can seamlessly integrate various digital marketing efforts to boost our online presence and drive engagement. The ideal candidate will craft innovative marketing campaigns that resonate with our audience and propel our brand within the tech industry.

Responsibilities:

• Design and implement holistic digital marketing strategies that integrate social media, SEM, and SEO to bolster our online footprint and lead generation.
• Manage and grow our social media channels, ensuring content is engaging, on-brand, and optimized for each platform to drive user engagement and website traffic.
• Oversee advertising campaigns across social media platforms, analyzing performance data to optimize reach, engagement, and conversion rates.
• Conduct in-depth keyword research and develop SEO strategies that improve organic search rankings and visibility.
• Collaborate with cross-functional teams to align digital marketing strategies with broader marketing goals and product launches.
• Utilize analytics tools to monitor social media and SEM campaign performance, providing insights and recommendations for continuous improvement.
• Stay abreast of the latest digital marketing trends and tools, applying best practices and innovative approaches to keep our strategies ahead of the curve.

Requirements:

• Bachelor's degree in Marketing, Digital Media, or a related field.
• Proven success as a Digital Marketing Expert, with a portfolio that demonstrates expertise in managing social media, SEM, and SEO.
• In-depth knowledge of digital marketing platforms, tools, and best practices, with a strong command of analytics, A/B testing, and ROI optimization.
• Creativity in developing engaging marketing content, combined with strategic thinking and analytical skills to measure and drive success.
• Excellent collaboration and communication abilities, with the skill to work in harmony with technical teams, creative teams, and external agencies.
• Organizational prowess, capable of managing multiple campaigns simultaneously in a fast-paced, deadline-driven environment.

We're looking for a full-time, experienced digital marketing specialist to join our growing and ambitious digital marketing team in Lahore.

This person will be self-motivated, dedicated, and passionate about ensuring business and client success, delivering continuous improvements, and offering world-class service.

The role:

1. Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.
2. Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, Instagram, Facebook, and others.
3. Have complete knowledge of social media paid marketing policies and regulations.
4. Attract new online customers and increase revenue generated from existing customers.
5. Maintain good social and other digital media presence to ensure a better brand image and increase awareness.
6. Be responsible for all digital marketing for a brand including content management, SEO/SEM, online media, graphics, social media, affiliate marketing, and email marketing.
7. Manage the right mix of content to support integrated campaigns, including outbound emails, campaign landing pages, SEO/SEM infographics, and social media.
8. Use analytic skills to identify and test emerging opportunities for business market growth and improvement.
9. Manage and develop social media content calendar and copywriting, including social media captions and website articles.
10. Analyze campaign data and compile regular reports on campaign performance.
11. Apply search marketing principles to online content to improve search engine ranking.
12. Manage and oversee social media content on a daily basis and keep an eye on new methods of promotion and engaging techniques used by competitors.
13. Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis to improve click-through and conversion rates.
14. Have solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
15. Stay up-to-date with the latest trends and best practices in online marketing and measurement.
16. Provide client support with regards to web development and website updates.
17. Manage company digital projects.
18. Provide recommendations and make suggestions to help ensure continuous improvements in performance.
19. Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency and that the content is informative and appealing.

Qualifications:

1. Bachelor's degree or equivalent.
2. Experience with SEO and SEM.
3. At least 2 to 3 years' experience in digital marketing and content writing.
4. All-round expert in digital marketing and advertising, with knowledge of all Search Engine Marketing (SEM) techniques.
5. Strong analytical and reporting skills.
6. An enthusiastic, motivated, and hardworking individual who works well collaboratively as part of a team.
7. A good communicator with strong problem-solving skills and good attention to detail.
8. Good English is a must.
9. Ideal candidate comes from an online hyper-growth business based in digitally matured local markets.
10. A reliable individual who can manage their own time effectively and ensure deadlines are always met.
11. Highly organized, detail-oriented, and self-motivated attitude.
12. Continually striving to seek improvements to enhance performance.
13. Minimum of 2 years’ experience in an E-commerce environment is mandatory (Managing in E-commerce store, retail environment is preferred).
14. Familiarity with digital best practices in web implementation is a must.
15. Experience in improving website conversion; including a background using and managing advanced interactive technologies will be an advantage.

Kindly note: We cannot consider applications from professionals who do not hold E-commerce marketing experience.

Experience:

Digital marketing: 3-5 years (Preferred)

We are looking for a Digital Marketing Specialist to help support overall marketing strategy and operations at SolutionInn. You will anticipate and analyze the conversion funnel performance. You will be creating and planning a variety of PPC campaigns across a range of digital channels. You will partner with the marketing, product, and technical development teams to guide key decisions based on your analyses and insights. You will work with data, analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize a PPC campaign. You will present recommendations for effective user acquisition/retention to key marketing and other stakeholders. Working with other team members, you will balance multiple analytics efforts with leveraging innovative problem-solving methods to deliver key insights that drive new user growth, longer retention and better student experience.

• Plan, launch, and optimize PPC campaigns across search engines and social media platforms to drive targeted traffic, user conversion, and ROI.
• Execute end-to-end social media strategies across TikTok, Instagram, Facebook, Snapchat, Discord, Reddit, Quora, LinkedIn, and Telegram to grow community engagement and brand presence.
• Run and manage ads on Meta Ads Manager and TikTok Ads Manager, including campaign setup, audience targeting, budget management, and performance analysis.
• Leverage TikTok and Instagram algorithm trends, including Reel boosting, ad-allowed/licensed music, and viral content creation to increase organic and paid visibility.
• Promote the brand on YouTube through both organic strategies and paid ads, ensuring music/content licensing compliance where required.
• Plan and execute email marketing campaigns with segmentation, funnel-based automation, A/B testing, and performance tracking to drive conversions across the marketing funnel (TOFU, MOFU, BOFU).
• Effectively market promo codes, discounted memberships, and free trials, ensuring they are strategically promoted via email, social, and ads for maximum reach and uptake.
• Create visually engaging content (images, short videos, reels, stories) tailored to each platform and consistent with brand voice and objectives.
• Use Google Analytics, ad manager insights, and social analytics tools to track campaign performance and provide actionable reports and optimization plans.
• Drive website traffic and execute strategies to convert visitors into users/customers using landing page optimization and persuasive CTAs.
• Maintain an organized content calendar aligned with marketing campaigns, seasonal events, and promotional offers.
• Conduct in-depth competitor research to identify trends, gaps, and positioning opportunities.
• Work collaboratively across departments to ensure brand consistency and unified messaging across all campaigns and platforms.
• Build and nurture relationships with online communities, brand advocates, influencers, and relevant digital forums to amplify reach and engagement.

• Proficiency in PPC marketing and understanding its integration into broader digital marketing strategies.
• Experience with data analytics in B2C enterprises and a data-driven environment is advantageous.
• Familiarity with web analytics platforms like Google Analytics or Webmaster is a plus.
• Strategic thinking and problem-solving abilities to address challenges and optimize campaigns.
• Social media handling experience with a keen understanding of various platforms and their audiences.
• Ability to stay updated on social media trends, tools, and applications for continuous improvement.

• Bachelors degree in Marketing or Management Sciences field required.

• At least 2 years of similar work experience is required.
• Google AdWords Certified will be preferred.

• Paid Time Off.
• Compnay provided Lunch.

10 AM to 7 PM (Mon-Fri)

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.

SolutionInn is an emerging online educational portal
where it has been made easy for students to find and hire
specific tutors for specific questions, homeworks
and projects assistance.

As a Digital Marketing Specialist at SynTec Business Solutions, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services.

Your role will be crucial in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

• Develop and execute digital marketing strategies across various channels including SEO/SEM, social media, email, and display advertising.
• Design, build, and maintain our social media presence.
• Measure and report on the performance of all digital marketing campaigns.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.

Institute of Performance Management, Pakistan

Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
Setup, manage and optimize digital advertising campaigns on various platforms, including Facebook, Instagram, YouTube, and Amazon.
Monitor and analyze the performance of digital marketing campaigns using relevant tools and platforms.
Conduct market research to identify trends, customer preferences, and competitor strategies.
Manage the company's social media presence and create engaging and relevant content across platforms.
Collaborate with cross-functional teams to ensure consistent branding and messaging across all digital channels.
Stay up-to-date with the latest digital marketing trends and best practices to identify new opportunities for growth.
Track and report on key performance metrics and provide actionable insights to improve campaign performance.

• Digital Marketing Strategies
• Facebook, YouTube, Instagram

Develop and manage relationships with social media and e-commerce platforms.
Community Management