151 Digital Advertising jobs in Islamabad

• Plan, execute, and manage all Facebook, Instagram, Tik Tok ads, and Google Ads campaigns.
• Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
• Plan, execute, and manage all advertising campaigns across different platforms.
• Work with the design team and content team to create better creative.
• Stay up to date with industry trends, competitive landscape, and emerging technologies to identify opportunities and make recommendations.
• Designs, builds, and maintains our social media presence across various platforms.
• Evolve and expand our existing paid ads program through continuous testing.
• Optimizing and scaling campaigns’ overall advertising platform.
• Providing reports for Account Managers, which includes ad spend, CPA, and ROAS data as well as creative direction for clients.

• Solid understanding of Facebook Marketing, Instagram, TikTok, and Google Ads.
• Solid knowledge of application analytics tools like Google Analytics.
• Hands-on experience with online marketing tools and practices.
• Strong analytical and project management skills.
• Skills: Strategy Making, Strategic Planning, Social Media Marketing, Google Ads, Facebook Ads, Google Analytics.
• Certifications in digital marketing (e.g., Google Ads, Meta Ads, etc.) are a plus.

We are looking for a Digital Marketing Specialist to develop and manage digital marketing campaigns. You will be responsible for planning, implementing, and monitoring the company's Digital Media strategy to increase brand awareness, improve marketing efforts, and increase sales.

Responsibilities:

• Define and manage the overall look and feel of the brand, define brand guidelines, establish concepts, and provide direction in support of strategic marketing objectives.
• Oversee digital analytics to achieve required targets, track success, and refine strategy for all digital channels – i.e. Website, SEO, SEM, social media activity, and more.
• Generate, edit, publish, and share daily content including original text, dedicated hashtags, images, creative visuals, preferably gifs & videos or HTML that builds meaningful connections and engages community members.
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
• Create proper campaign calendars for each campaign.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.

• Fresh or 1 year of experience in Digital/Social Media Marketing, Communication, and Design.
• Ability to translate marketing and creative needs into user and technical requirements is key.
• Excellent communication skills in English.
• Entrepreneurial personality with a creative and analytical mindset.
• Excellent planning, organizational, and time management skills with an ability to achieve multiple targets and deadlines.

Information Technology and Services - Rawalpindi, Pakistan

We are seeking an experienced and motivated Digital Marketing Executive to join our team. This role requires a strategic thinker with a proven track record in creating and implementing social media advertisement strategies and marketing plans that enhance brand awareness and drive e-commerce sales.

Key Responsibilities :

1. Social Media Accounts Management :

o Oversee and manage daily social media queries and ensure timely responses.

o Create, schedule, and publish social media posts on a daily basis.

o Develop, execute, and optimize social media and Google Ad campaigns.

o Troubleshoot and resolve issues related to ads and social media marketing.

1. Search Engine Optimization (SEO) :

o Conduct comprehensive keyword research to enhance the visibility of our e-commerce store and products.

o Build and analyze backlinks to improve website SERP rankings.

o Develop and implement effective marketing strategies to boost online sales.

• Bachelor's Degree is a must.
• Proven experience as a Digital Marketing Executive or similar role.
• Expertise in creating and managing social media ad campaigns across various platforms.
• Strong knowledge of Google Ads, including campaign creation, management, and optimization.
• Solid understanding of SEO principles, including keyword research, backlink building, and on-page/off-page optimization.
• Experience with social media management tools and platforms.
• Excellent communication skills, both written and verbal.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Ability to work independently and manage multiple tasks in a fast-paced environment.

Preferred Qualifications :

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in the e-commerce industry.
• Familiarity with content management systems (CMS) and e-commerce platforms.
• Experience in Google Ads or SEO.

Responsibilities:

1. Devising strategies to drive online traffic to the company website.
2. Tracking conversion rates and making improvements to the website.
3. Developing and managing digital marketing campaigns.
4. Utilising a range of techniques including paid search, SEO and PPC.
5. Overseeing the social media strategy for the company.
6. Managing online brand and product campaigns to raise brand awareness.
7. Managing the redesign of the company website.
8. Improving the usability, design, content and conversion of the company website.
9. Responsibility for planning and budgetary control of all digital marketing.
10. Evaluating customer research, market conditions and competitor data.
11. Reviewing new technologies and keeping the company at the forefront of developments in digital marketing.

1. Qualified member of the CIM or equivalent.
2. Experience managing PPC, SEO and Affiliate programmes.
3. Strong understanding of current online marketing concepts, strategy and best practice.
4. Experience in ecommerce, SEO, PPC, Email marketing, and social media.
5. Previous experience in a similar digital marketing role.

Location: Telecommunications - Islamabad, Pakistan

Company Description

BitBop is a digital marketing talent partner focused on simplifying and accelerating digital marketing growth for professional services firms. We connect businesses with pre-vetted, trained, and supported digital marketing experts from a global talent pool.

This is a full-time hybrid role for a Digital Marketing Associate (DMA) at BitBop. The DMA will support the execution of digital marketing strategies across multiple channels, ensuring consistent brand presence and measurable impact. Responsibilities include website management, campaign support, performance tracking, market research, content coordination, schedule and communication management, and assisting with lead generation activities. The role is based in Islamabad, with some flexibility for remote work.

• Assist in planning and executing digital marketing campaigns (Web Management (WordPress), SEO, PPC, email, and social media).
• Monitor and report on campaign performance metrics, ensuring alignment with business objectives.
• Conduct market research to identify new opportunities and target audiences.
• Support the creation and distribution of digital content across channels.
• Collaborate with design, social media, and sales teams to maintain cohesive brand messaging.
• Maintain and update marketing databases, CRM tools, and lead tracking systems.
• Stay updated with emerging digital marketing trends, tools, and best practices.
• Assist clients with schedule management and communication.

• Strong understanding of digital marketing concepts (SEO, SEM, PPC, email marketing, social media, etc.).
• Excellent analytical skills with the ability to interpret data and draw insights.
• Strong written and verbal communication skills.
• Familiarity with digital tools and platforms (WordPress, Google Analytics, Ads Manager, HubSpot/CRM systems, etc.).
• Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.).
• Ability to manage multiple tasks in a fast-paced environment.
• A collaborative mindset with strong organizational skills.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Entry level

• Full-time

• Marketing and Sales

• Marketing Services

Overview

Join our team in the digital marketing role!

• Create and manage online marketing plans.
• Improve our website's visibility in search engines.
• Leverage data to enhance marketing strategies.
• Stay updated with the latest digital trends for online success.

• Competitive salary and performance-based bonuses.
• Flexible work hours to maintain work-life balance.
• Opportunities for professional development and training.
• A collaborative and supportive team environment.
• The chance to work on exciting projects with creative freedom.

A digital marketing specialist with 3 years of experience in lead generation, Google Ads, and social media marketing (specifically Facebook and Instagram) is responsible for creating and executing a media strategy to increase brand awareness and drive traffic to a company's website. They should have a strong understanding of how to use digital marketing channels to effectively reach and engage target audiences.

Some specific responsibilities might include:

Developing and implementing digital marketing campaigns, including email, social media, and paid advertising (e.g. Google Ads)

Managing and growing the company's social media presence, including creating and scheduling posts, engaging with followers, and running paid social media campaigns.

Analyzing and reporting on the effectiveness of campaigns and making recommendations for improvement

Managing and optimizing Google Ads campaigns to increase lead generation and conversion rates

Collaborating with the marketing team to create and distribute engaging content that aligns with the brand's messaging and goals

Monitoring and analyzing market trends to identify opportunities for growth

Working with the sales team to identify and target potential leads

Utilizing customer data to create targeted marketing campaigns and segment audiences

Digital Marketing Manager responsibilities include:

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

Maintaining our social media presence across all digital channels

Measuring and reporting on the performance of all digital marketing campaigns

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

BS/MS degree in marketing or a related field

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement.

A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

Individuals must have experience in E-commerce with expertise in Shopify and Daraz stores.