17 Consumer Strategy Manager jobs in Pakistan

As a Lead you will be responsible for driving the development and execution of strategic initiatives in the field of influencer marketing and media/creative strategy. As a seasoned professional with years of experience in the industry, you will leverage your expertise to develop impactful strategies and build strong relationships with our clients and agency partners, and to collaborate with cross-functional teams to develop and implement creative, content, PR and narrative building strategies in response to business briefs specifically for Influencer Marketing. You will be a thought leader when it comes to the Creator Economy. This position requires a deep understanding of media and creative strategy, influencer marketing, strong problem solving skills, and the ability to thrive in a fast-paced environment.

• Work closely with clients and agencies to understand their goals, target audience, and brand messaging.
• Conduct in-depth market/macro research and competitive analysis to identify industry trends, consumer insights and competitor strategies that inform our strategic decisions.
• Collaborate with cross-functional teams to develop and maintain our strategic plan, including long-term goals, objectives, and action plans
• Monitor the progress of key initiatives and provide regular updates to senior leadership and stakeholders
• Collaborate with cross-functional teams, including creative, content, and analytics teams, to develop integrated influencer marketing campaigns.
• Oversee the end-to-end execution of campaigns, ensuring adherence to timelines, budgets, and quality standards.
• Monitor campaign performance, analyse data, and provide actionable insights to optimise future strategies.
• Foster a collaborative and innovative work environment, encouraging the team to think creatively and strategically.

• Bachelor’s degree ideally in business, marketing, economics, engineering, computer science field with 6-8 years of experience in strategy consulting, in-house strategy at a tech company/startup, media/pr agency or a similar analytically rigorous role.
• Strong analytical and critical thinking skills, with experience in data analysis and problem solving. You should be a structured thinker who is comfortable with ambiguity and is able to break down complex problems into well-structured tangible components
• Strong understanding of influencer marketing trends, best practices, and industry dynamics with a proven track record of successfully crafting and executing influencer marketing or creative strategies.
• Exceptional relationship management skills with a proven ability to build and maintain strong client and agency partnerships.
• Superior time management and organisational skills to manage multiple priorities and the ability to rapidly adapt to a changing scope and evolving business requirements
• Experience in managing influencer campaigns across various social media platforms.
• Proficiency in using influencer marketing platforms and tools.
• Familiarity with data analytics and campaign performance measurement.
• Ability to adapt to changing industry trends and client needs.
• Having a diversity of experience in both the Public and Government sector is a plus.

Market-competitive remuneration and benefits based on seniority and contribution.

We are looking to hire a creative, strategic and dynamic individual to join our team as theMarketing Strategy Manager. In this role, you will play a critical role in developing and shaping the marketing strategies for our companies and brands to drive marketing initiatives and help achieve business objectives effectively. You are expected to have a firm grip and understanding of the marketing principles, brand positioning, aesthetics and how to translate business needs and requirements into actionable plans for execution. While we have dedicated SEO and Social Media teams for their relevant tasks, your primary focus will be on generating the right requirements for the business and coordinating execution with the digital marketing team and other departments or the senior leadership team when necessary.

Your primary focus will be on building and executing strategic marketing plans for each of our companies/brands, ensuring alignment with our overall business objectives and brand identity. This role combines strategic thinking with hands-on execution, making it ideal for someone who is creative and analytical.

Note: This role is ideal for someone who excels at strategic thinking, communication, and collaboration, and who can drive marketing initiatives to achieve business objectives effectively.

Responsibilities:

• Conduct market research and analysis to identify opportunities for brand growth and differentiation.
• Develop and execute comprehensive marketing strategies for each of our company's brands, focusing on brand identity and positioning along with brand awareness and the required aesthetics.
• Collaborate with senior leadership team and business unit heads to understand business needs and objectives to translate them into clear and actionable marketing strategies and plans.
• Work closely with the digital marketing team to oversee the implementation of marketing campaigns across various channels like social media, email, website, etc.
• Provide guidance and direction to the digital marketing team, ensuring that strategies and tactics are in line with business objectives, target market and brand identity.
• Act as the main point of contact for coordinating marketing efforts with other departments or senior leadership teams, facilitating communication and ensuring alignment.
• Define, monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
• Continuously assess market trends, customer preferences and competitive landscape to update relevant marketing strategies and tactics.
• Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and deadlines.
• Provide regular updates and reports to the senior leadership team and business unit heads on marketing performance and initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• 5+ years of experience in marketing roles, with a strong understanding of marketing principles, brand management and strategy development.
• A proven track record of developing and executing successful marketing strategies that drive business results and growth.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Experience working with digital marketing channels and platforms.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

Conduct primary research and based on the information about the brand devise brand experience strategies.

• Present the strategies to clients both pitching for new business and existing business.
• Help the account management team in presentation of ideas and strategies for clients.
• After properly understanding the brief, devise the scope of the project and involve the departments whose assistance is required in terms of data collection, research, and cost estimates.
• Conduct research and propose strategies that fulfill the objective.
• Understand brand strategies and develop effective activation strategies to achieve the marketing objectives.
• Develop an understanding of the marketing/brand objectives of the client and play a pro-active role in this regard.
• Liaise with account managers to understand brand strategies and give recommendations on achieving the brand objectives.
• Use these insights as a starting point for creative brainstorming.
• Adopt a research-driven approach to strategic planning with innovation as the key element.

• Lead an integrated group of market insights and brand planners in the delivery of all requirements to support the growth and development of all client business.
• Ensure strong collaborative relationship within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business.
• Actively grow the abilities and skill of the department members through formal training programs, mentorship, and hands-on learning.
• Provide a department environment that fosters personal and professional growth for department members to encourage loyalty, openness of opinion, and constant curiosity.
• Ensure all policy and legal requirements for the agency as they relate to the group are completed in a timely and efficient manner.

QUALIFICATIONS/SKILLS:

Minimum of 3+ years’ experience in planning, strategic planning, and related communications experience.

Marketing background and strong analytical capabilities a must.

Ability to think creatively and evidence of success in developing brands and delivering them to market.

Email Resume:

Information Technology and Services - Karachi, Pakistan

Crescent Steel and Allied Products Limited is a multi-business organization spread over six campuses with over 450 employees.

We are currently seeking a dynamic and experienced Strategy, Planning and Operation resource to work directly with the CEO in order to strengthen how the organization runs - making sure operations are smooth, teams stay connected, and priorities stay on track. It's a great fit for a seasoned professional who enjoys problem-solving, thrives in a dynamic environment, and is passionate about making a meaningful impact.

Standard (not exhaustive) requirements of the position are listed below:

Job Title

Senior Manager Strategy, Planning and Operations

Location

Age

Maximum 40 years

Education / Qualification

Bachelor's in engineering with an MBA from a recognized institution.

Salary Range (PKR)

Market Compatible

Experience

Minimum 8 years of experience in strategic planning, operations, and executive-level management.

Last Date of Application

August 15, 2025

Job Description

• Lead the development and tracking of long-term strategy and key milestones.
• Collaborate with Finance to drive the annual budgeting planning cycle aligned with strategic priorities.
• Oversee day-to-day execution of CEO priorities across the organization.
• Monitor progress on key initiatives, projects, and metrics — ensuring accountability.
• Support the CEO in managing relationships with internal and external stakeholders.
• Set agendas, coordinate follow-ups, and ensure strategic alignment across teams.
• Serve as the CEO’s communication bridge to the broader organization.
• Prepare materials for external engagements and support thought leadership efforts (e.g., website or LinkedIn).
• Develop briefing materials and decision-support documents.
• Lead or coordinate high-impact projects that don’t have a dedicated owner.

Skills Required

Behavioral:

• Negotiation Skills
• Interpersonal Skills
• Analytical Thinking
• Multi-Tasking
• Enterprising
• Prioritizing and Problem Solving
• Courage and Conviction
• Ethics (Compliance, Fraud, Abuse, Business)
• People Management

Technical:

• Strategic Planning and Execution
• Project Management
• Data Analysis and Interpretation
• Performance Monitoring
• Presentation and Reporting Tools
• Tech Savvy
• Microsoft Office (Word, PowerPoint, Excel)