5 Advertising Strategies jobs in Pakistan

Job Title: Digital Advertising Specialist (Multi-Platform)

Job Description:

We're seeking a highly skilled Digital Advertising Specialist to manage and optimize our online advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Shop, and Google Merchant Center.

Key Responsibilities:

• Develop and execute digital advertising strategies across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Shop to drive conversions and sales.

• Manage and optimize ad campaigns, ad groups, and targeting to ensure maximum ROI.

• Set up and manage product listings on Google Merchant Center and TikTok Shop.

• Conduct keyword research, ad copywriting, and landing page optimization.

• Monitor and report on campaign performance, providing data-driven insights and recommendations for improvement.

• Collaborate with cross-functional teams to align advertising efforts with business objectives.

• Stay up-to-date with the latest trends and best practices in digital advertising.

Requirements:

• Proven experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Shop, and Google Merchant Center.

• Strong understanding of digital advertising principles, including targeting, bidding, and optimization.

• Excellent analytical and problem-solving skills.

• Ability to work in a fast-paced environment and meet deadlines.

• Strong communication and collaboration skills.

Nice to Have:

• Experience with e-commerce platforms and product feed management.

• Knowledge of SEO principles and content marketing strategies.

• Certification in Google Ads, Meta Ads, or LinkedIn Ads is a plus.

If you're a motivated and results-driven digital advertising professional looking for a new challenge, please share cv at

Job Type: Full-time

Work Location: In person

About the Role

We are seeking a results-driven and analytical Digital Advertising Specialist to join our team. The ideal candidate will be responsible for managing, optimizing, and scaling performance marketing campaigns across multiple digital channels. This role requires a strong understanding of paid media, data analytics, and growth strategies to maximize ROI and achieve business objectives.

Key Responsibilities

• Plan, execute, and optimize digital campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and other relevant channels.
• Monitor campaign performance, analyze data, and generate actionable insights to improve KPIs (ROAS, CPA, CTR, Conversion Rate, etc.).
• Develop and manage budgets, forecasts, and media plans to ensure efficient allocation of resources.
• Conduct A/B testing for ad creatives, landing pages, and targeting strategies.
• Collaborate with content, design, and product teams to create high-performing ad assets and landing pages.
• Stay updated with industry trends, tools, and best practices in performance marketing.
• Provide regular performance reports with detailed analysis and recommendations.
• Identify new opportunities for growth through emerging platforms, tools, and partnerships.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's is a plus).
• Proven experience (2–4 years) in digital performance marketing, preferably in a fast-paced environment or agency.
• Hands-on expertise with Facebook Ads Manager, TikTok Ads, LinkedIn Ads, and programmatic advertising platforms.
• Strong knowledge of web analytics tools (Google Analytics, GA4, Tag Manager, Data Studio, etc.).
• Proficiency in A/B testing, conversion rate optimization, and remarketing strategies.
• Strong analytical skills with the ability to interpret campaign data and translate it into actionable strategies.
• Excellent communication, project management, and problem-solving skills.

Preferred Skills

• Experience with SEO, email marketing, and marketing automation tools.
• Knowledge of affiliate marketing, influencer collaborations, or marketplace ads (Amazon, Daraz, etc.).
• Basic knowledge of HTML, CSS, or landing page builders (Unbounce, Instapage, Webflow).
• Familiarity with attribution models and advanced analytics.

We are looking for a results-driven
Digital Advertising Specialist
who will manage and optimise paid campaigns for both our company and our clients, with a strong focus on
Meta Ads (Facebook & Instagram)
and
Google Ads and other Social Media Platforms

Key Responsibilities

• Plan, create, and manage
  Meta Ads (Facebook, Instagram), Google Ads
  and other social Media Platforms campaigns across Search, Display, Shopping, and Video.
• Monitor, analyse, and optimise campaigns to achieve maximum ROI, CTR, and conversion rates.
• Conduct
  keyword research, audience targeting, and competitor analysis
  .
• Set up
  conversion tracking, remarketing, and retargeting campaigns
  .
• Prepare campaign performance reports with actionable insights and recommendations.
• Collaborate with the content and design team to create compelling ad creatives and copy.
• Stay up to date with
  latest advertising trends, platform updates, and best practices
  .
• Manage campaigns across other digital platforms (LinkedIn, TikTok, X, YouTube) when needed.

Requirements

• Proven experience in managing
  Meta Ads (Facebook & Instagram), Google Ads

and other social Media Platforms
- Strong understanding of
PPC, CPM, and conversion optimisation strategies
.
- Hands-on experience with
Google Analytics, Tag Manager, and tracking pixels
.
- Knowledge of A/B testing, audience segmentation, and campaign scaling.
- Analytical mindset with strong data interpretation and reporting skills.
- Excellent communication and time-management abilities.
- Google Ads Certification
or
Meta Blueprint Certification
is a plus.

Key Responsibilities:

• Develop and execute
  integrated marketing strategies
  for both Hamsun Hospitality and Saleeqa.
• Lead marketing
  campaigns, promotions, and strategic partnerships
  to strengthen brand positioning.
• Maintain
  consistent brand identity
  across all branches, platforms, and communication channels.
• Analyze
  market trends, consumer behavior, and competitor insights
  to guide strategic decisions.
• Supervise and guide
  content creation, design, and digital marketing teams
  .
• Collaborate closely with
  operations, sales, and management
  to align marketing goals with overall business objectives.
• Set and monitor
  KPIs, marketing budgets, and ROI metrics
  .
• Represent the marketing department in
  leadership and strategy meetings
  .

Requirements:

• Bachelor's or Master's degree in
  Marketing, Business Administration, or Mass Communication
  .
• Minimum
  3+ years of relevant experience
  , including
  2 years in a strategic or managerial marketing role
  .
• Strong understanding of
  digital marketing, brand strategy, and consumer insight analysis
  .
• Excellent
  communication, leadership, and analytical skills
  .

• Ability to manage cross-functional teams and deliver measurable outcomes.

• Location:
  Nursery, Shahrae Faisal, Karachi

• Timings:
  Monday to Saturday,
  10:00 AM – 7:00 PM