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Global Demand Generation Lead

(B2B SaaS Marketing | Global AI-Led Growth Strategy | Remote)

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Goodwork Join to apply for the

Global Demand Generation Lead

(B2B SaaS Marketing | Global AI-Led Growth Strategy | Remote)

role at

Goodwork Get AI-powered advice on this job and more exclusive features. Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions. What makes this opportunity interesting? Canadian IoT company serving 3,000+ customers globally with solutions in 3+ million vehicles across multiple continents Lead the strategic thinking behind global and regional marketing campaigns in a high-growth, innovation-driven environment Work in an agile pod culture with AI-first mindset where experimentation and data drive every decision We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations. Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable. We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more. Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally. OUR COMPANY VALUES

guide our team and shape our culture. We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances. Our culture prioritizes customer satisfaction and drives sales with a clear focus on results and impact. We’re fostering an environment of continuous self-improvement, honing our skills through regular team evaluations and constructive feedback. We encourage open communication with our

Executive Leadership

team, ensuring every team member's contributions are acknowledged and appreciated, and fostering a transparent work environment. We believe in balancing dedication to our work with personal well-being. Our approach allows team members to end their day with a clear mind, confident in their contributions and ready to put on their superhero capes the next day and tackle new challenges. Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions. What makes this opportunity interesting? Canadian IoT company serving 3,000+ customers globally with solutions in 3+ million vehicles across multiple continents Lead the strategic thinking behind global and regional marketing campaigns in a high-growth, innovation-driven environment Work in an agile pod culture with AI-first mindset where experimentation and data drive every decision We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations. Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable. We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more. Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally. OUR COMPANY VALUES

guide our team and shape our culture. Customer First Speed & Impact Own It Trust & Integrity Learn & Adapt Stronger Together We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances. Our culture prioritizes customer satisfaction and drives sales with a clear focus on results and impact. We’re fostering an environment of continuous self-improvement, honing our skills through regular team evaluations and constructive feedback. We encourage open communication with our

Executive Leadership

team, ensuring every team member's contributions are acknowledged and appreciated, and fostering a transparent work environment. We believe in balancing dedication to our work with personal well-being. Our approach allows team members to end their day with a clear mind, confident in their contributions and ready to put on their superhero capes the next day and tackle new challenges. About the Role

We're looking for a

remote Global Demand Generation Lead

to orchestrate our global marketing transformation as we shift from generic marketing approaches to specialized, AI-powered campaign systems that drive always-on lead generation. In this role, you'll own the strategic orchestration of integrated multi-channel campaigns focused on demand generation, partner activation, and pipeline acceleration. You'll act as the central coordination point between content teams, paid media specialists, automation experts, and data analysts, designing campaigns that span LinkedIn/Google Ads, PR, inbound content, and organic channels while activating our reseller network as brand advocates. This is a strategic leadership position where you'll design and orchestrate campaigns rather than execute tactical tasks. You'll direct specialist teams (content creators, paid media experts, automation specialists) to execute your strategic vision, while you focus on campaign architecture, performance optimization, and cross-functional coordination. OUR IDEAL CANDIDATE

brings 6+ years of experience in B2B SaaS campaign leadership roles like

Demand Generation Manager, Growth Marketing Manager, or Marketing Operations Manager

, with hands-on expertise in marketing automation platforms and multi-channel campaign orchestration. You think strategically while executing operationally, seeing campaigns not as isolated tasks but as powerful systems that connect people, content, automation, and data. You bring an ownership mindset that goes beyond execution—someone who truly owns outcomes and drives our team forward with the seniority and experience to lead our marketing transformation. Your performance will be measured by MQL-to-SQL conversion rates, influenced pipeline attribution, campaign calendar adherence, A/B testing optimization cycles, and cross-pod coordination effectiveness. You'll be part of our

GTM

tribe’s

Demand Generation

pod, work cross-functionally and report to the

Head of Demand Generation

. You'll be doing things like: Campaign Orchestration & Strategic Planning:

Lead end-to-end global campaigns from brief to go-live; develop messaging frameworks and campaign briefs; maintain campaign calendar and facilitate quarterly planning; design always-on lead generation systems that build on previous learnings; manage campaign cadences including monthly, quarterly coordination, sprint reviews, retrospectives, and backlog grooming Cross-Functional Collaboration & Pod Coordination:

Synchronize initiatives across regional pods, product teams, and brand specialists; facilitate planning between tribes and chapters; coordinate with

Strategic Alliances

and

Customer Success

teams; align global messaging with regional execution Multi-Channel Strategy & Execution:

Define target personas and messaging architecture; develop campaigns spanning LinkedIn/Google Ads, PR, and inbound content; adapt strategies for channel partners and regional markets; expand into organic channels and shareable content; take accountability for paid media performance optimization Reseller Network Activation:

Develop campaigns that activate resellers as brand advocates; create shareable content strategies for reseller amplification; design partner-led growth initiatives that expand reach through channel networks Automation-First Workflow Design:

Design scalable, trigger-based workflows in Zoho Campaigns; implement lead flows, segmentation, and tracking systems; ensure zero manual dependencies; maintain technical proficiency in Zoho platform Lead Generation & Qualification:

Convert leads into qualified prospects rather than focusing on volume; optimize MQL-to-SQL conversion rates; monitor dashboards and analyze funnel metrics; deploy A/B tests and adjust segmentation; ownership or partnership of mid-funnel nurture journeys and lifecycle campaigns essential for conversion and retention; maintain close coordination with

Sales

and

BDRs

, especially for feedback loops, qualification criteria, and campaign optimization based on field insights Global Playbook Development:

Build reusable campaign frameworks and modular assets; ensure consistency and adaptability across markets; develop standardized processes for rapid deployment AI Experimentation & Optimization:

Test creative variations using AI tools; integrate AI to complement strategic thinking; drive continuous optimization cycles across campaign elements Skills & Qualifications

6+ years of prior experience in roles like

Demand Generation Manager, Growth Marketing Manager, Marketing Operations Manager, Director of Marketing,

or related B2B SaaS roles. Hands-on experience with marketing automation platforms (Zoho Campaigns, HubSpot, or Marketo) including lead flows, segmentation, A/B testing, and performance tracking Comfort with CRM systems, dashboard analysis, and converting funnel metrics into actionable recommendations Proven track record leading multi-channel campaigns in B2B SaaS environments with global, fast-paced teams Experience coordinating multiple workstreams and always-on lead generation systems Systems thinking: zoom out for strategy, zoom in for execution details Strong stakeholder management across content, automation, product marketing, and regional teams Performance-driven mindset with excellent organization and prioritization in dynamic environments Curious, data-informed approach with eagerness to test, optimize, and think in campaign systems rather than individual assets Bonus if you also have: Product-led growth experience in onboarding, feature adoption, or customer expansion campaigns Previous involvement in Growth Pods, Agile teams, or Chapter-based organizations Customer journey mapping and lifecycle stage definition knowledge AI-powered automation and experimental marketing channel experience Multilingual or multicultural experience for international markets Familiarity with our tools: Zoho One (CRM, Campaigns, Flow, Sites, Social), Google Workspace, ChatGPT/Claude/Gemini, Zapier, Clay, ClickUp, Google Analytics, Google Ads, LinkedIn Ads, HubSpot, Marketo Position Details

Hours:

Fixed 9-hour shift, 8AM-5PM ET (Toronto time), inclusive of a 1-hour break Type:

Full-time (40 hours/week, plus an additional 5 hours of break time allocated throughout the week). Exclusivity required. Level:

Senior (6+ years of relevant experience) Compensation:

~CAD $1,322–$1,538 (PKR 275K–320K)/month, depending on experience. Structured as a

Consultant Agreement

(independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance. Benefits of working with us:

Work directly with a forward-thinking international company Work from the comfort of your home Incredibly talented teammates ️ Work-life balance: 9 hours a day (including a 1-hour break), 5 days a week Above-market compensation Lots of learning & growth opportunities Paid vacations and US public holidays ? Medical benefits reimbursement Hardware credit allowance Compensation anchored to the Canadian dollar Lead strategic transformation in a high-growth IoT company Work with cutting-edge AI tools and automation platforms Global impact across 3+ million vehicles and 3,000+ customers Not sure you meet all the requirements? Apply anyway! We value diverse experiences and hire for potential.

Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

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Job Description :

Job Description:

We are looking for enthusiastic, career-driven female professionals to join our growing team in DHA, Lahore as Business Development & Consulting Executives. This is a dynamic role that combines client engagement, strategic consulting, and business growth.

Whether you're a fresh graduate eager to start your career or an experienced individual looking to grow in the business consulting field, this opportunity offers professional development in a supportive and structured environment.

Key Responsibilities:

Build and maintain strong relationships with clients

Understand client needs and provide business consultancy solutions

Assist in preparing proposals, presentations, and business reports

Support the sales cycle by identifying opportunities and following up on leads

Collaborate with internal teams to ensure smooth client onboarding and service delivery

Stay updated on industry trends and market dynamics

Requirements:

Bachelor's degree (Business, Marketing, Management, or related fields preferred)

Strong communication and interpersonal skills

Confidence, professionalism, and willingness to learn

Fresh graduates are encouraged to apply

Previous experience in client handling, consulting, or sales is a plus

Must be based in or willing to work in DHA Lahore

What We Offer:

A professional and collaborative work environment

On-the-job training and mentorship

Growth opportunities in business consulting and development

Fixed salary + performance-based incentives

5-day work week (Mon–Fri)

To Apply:
Please send your CV to ( or WhatsApp at (+971 505737880).
Only shortlisted candidates will be contacted.

Job Specification :

Strong Communication Skills
– Ability to speak clearly, confidently, and professionally with clients.

Active Listening
– Understanding client needs by listening carefully and asking the right questions.

Presentation Skills
– Delivering ideas, reports, or proposals effectively using visual aids and clear speech.

Problem-Solving Ability
– Analyzing situations and offering practical, business-focused solutions.

Critical Thinking
– Evaluating data, trends, and client input to make smart decisions.

Customer-Centric Approach
– Understanding and prioritizing the client’s needs and goals.

Basic Market & Business Knowledge
– Awareness of business structures, services, and current market trends.

Time Management
– Handling multiple tasks efficiently and meeting deadlines.

Team Collaboration
– Working well with colleagues and contributing to team success.

Tech-Savviness
– Familiarity with MS Office (Excel, Word, PowerPoint) and basic CRM tools.

Professional Attitude & Grooming
– Maintaining a positive, presentable, and respectful demeanor at all times.

Willingness to Learn & Adapt
– Openness to feedback, training, and growth within the organization.

Job Rewards and Benefits : Communication,Health Insurance,Incentive Bonus,Leaves,Transport #J-18808-Ljbffr

About the company we are looking for - Assistant to Senior Product Manager

The company is a leading IT provider offering total computing solutions and consulting services, specializing in business machines for the enterprise sector.

Vision:

We aim to deliver innovative skills for businesses through advanced technology.

Mission:

Our mission is to empower people and businesses with premium IT products and professional services, making modern technology accessible and affordable without compromising quality.

Our product range includes Printers, Scanners, Multimedia Projectors, Epson, Large Format Printers, Multi-Function Printer Ink Tank, Consumables, Single Function Printer Ink Tank, SIDM, Epson POS Printers, Bixolon, and Cervello.

Job Description Job Responsibilities:

1. Develop new and existing business opportunities.
2. Build and maintain relationships through networking and with past clients.
3. Implement sales strategies to meet revenue targets.
4. Analyze market trends and competitors to identify growth opportunities.
5. Prepare presentations for various segments.
6. Ensure high customer satisfaction and resolve issues promptly.
7. Enhance customer retention and loyalty strategies.

Skills Required:

1. Masters or Graduate degree in Sales & Marketing.
2. Excellent knowledge of Industrial Printing and related hardware products.
3. Minimum of 5 years experience in selling similar products.
4. Strong organizational skills.
5. Excellent communication skills.
6. Own conveyance is required.

Other Details:

• Experience: 1-5 years.
• Location: Karachi.
• Working Days: Monday - Friday.
• Attractive quarterly commissions.
• Mobile and fuel allowances as per company policy.

Apply at (not .com).

About HR Ways

HR Ways is a technical recruitment firm assisting software and IT product companies in finding IT talent both internationally and locally. We work with over 150 employers, ranging from major SaaS companies to startups. Learn more at .

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About the company we are looking for - Business Development in Lahore

The company is a leading IT company providing total computing solutions and consulting services with best-of-breed business machines to the enterprise world.

Vision:

We aim to deliver innovative skills for businesses through advanced technology.

Mission:

Our mission is to empower people & businesses with a blend of premium IT products and our professional services in the easiest and cheapest way to explore modern technology without compromising.

JOB DESCRIPTION

Job Responsibilities:

1. Development of new and existing business.
2. Grow relationships through networking and past clients.
3. Implement sales strategies to achieve company revenue targets.
4. Analyze market trends and competitor activities to identify opportunities for growth.
5. Prepare presentations for different segments.
6. Ensure high levels of customer satisfaction and address any issues or concerns.
7. Implement strategies to enhance customer retention and loyalty.

Skills Required:

1. Masters / Graduate in Sales & Marketing.
2. Excellent knowledge in Industrial Printing and other hardware products.
3. Must have minimum 5 years of experience selling related products.
4. Highly developed organizational abilities.
5. Strong communication skills.
6. Must have own conveyance.

Other Details:

Experience: 1-5 years

Location: Lahore

Working Days: Monday - Friday

Compensation: Attractive commissions on a quarterly basis, mobile and fuel allowance as per company policy.

Apply at: (not com)

About HR Ways: HR Ways is a technical recruitment firm helping software and IT product companies find IT talent internationally and locally. HR Ways is engaged by 150+ employers ranging from the world's biggest SaaS companies to the most competitive startups. Find out more at .

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Business Development Internship Leading to Job

We are looking for an enthusiastic business development intern to assist in identifying growth opportunities and supporting our sales initiatives. This role offers valuable hands-on experience in market research, client outreach, and strategy development within our software house.

Responsibilities

• Identify and pursue new business opportunities to drive growth for the software house
• Conduct market research to understand client needs and industry trends
• Prepare and submit bids on platforms like Upwork and Fiverr to secure projects
• Build and maintain relationships with potential clients and partners
• Collaborate with the marketing team to enhance outreach strategies and promote services

Requirements

• Strong communication skills and eagerness to learn about sales and business development
• Basic understanding of market research and online bidding platforms is a plus
• Ability to work collaboratively and contribute to team goals in a fast-paced environment

Preferred Qualifications

• Recent graduates or final year students
• Learning focused individuals

What We Offer

• Hands-on experience working with popular SAAS-based platforms
• Opportunity for a full-time role after successful internship completion
• A collaborative and supportive work environment
• A 12 week program with a stipend of 10,000 rupees

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Company Introduction Abacus has been providing cutting-edge business solutions for almost 35 years, helping organizations transform their visions into realities. With a focus on industry-specific solutions and technology-driven delivery, Abacus is committed to helping clients become leaders in their industries. The company believes in embracing change with vision, courage, and integrity, and takes pride in being a trusted partner to clients. Overview: We are seeking a dynamic Business Development Executive to join our team in Lahore. The ideal candidate will be responsible for attracting new clients, managing the sales process, and identifying growth opportunities in the domestic market. This role requires a strategic mindset, excellent communication skills, and the ability to foster collaborative relationships within the organization. Responsibilities:

• Spearheading client acquisition through innovative sales strategies and overseeing the entire sales process.
• Collaborating with senior management to identify and mitigate potential risks that may impede company growth.
• Identifying and researching opportunities in emerging and established markets.
• Crafting and delivering compelling pitches and presentations to prospective clients.
• Cultivating a collaborative environment across the organization to enhance collective efforts.
• Engaging with clients to discern their requirements and provide tailored solutions.
• Nurturing enduring relationships with current and prospective clients.

Skills Required:

• Strong drive and enthusiasm for Sales and Business Development, complemented by excellent English communication and presentation skills.
• Proficiency in proposal writing and familiarity with the Sales Cycle to drive successful sales outcomes.
• Exceptional interpersonal skills with a proven ability to build rapport with clients.
• Dynamic presentation skills to effectively engage clients and drive customer success while exploring new opportunities.

Educational Qualifications and Experience:

• Graduation in Business Studies, Economics, or Marketing preferred.
• Fresh graduates or candidates with up to 1 year of experience in Sales/Business Development, preferably in Technology/Telecom/IT/BPO sectors.

Timings and Benefits:

• Working Hours: 11 AM – 8 PM (On-Site), Monday to Friday.
• Office Location: Shaheen Complex, Near Shimla Pahari, Edgerton Road, Lahore.

Benefits:

• EOBI
• Medical Insurance
• Casual, Annual, and Sick Leaves
• Annual Increment

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Get AI-powered advice on this job and access more exclusive features.

Direct message the job poster from Excel Freight Systems (Pvt) Ltd .

The ideal candidate must have experience in the freight-forwarding industry . They should be confident in building new client relationships and maintaining existing ones, with evidence of strong skills and good negotiation abilities.

Responsibilities

• Build relationships with prospective clients
• Generate leads, set appointments, and present business proposals through various communication channels, including face-to-face meetings, calls, and emails
• Maintain consistent contact and follow-up with existing clients
• Manage the sales pipeline to meet or exceed targets
• Prepare sales activity reports

Salary: 45,000 to 100,000/- depending on experience

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Transportation, Logistics, Supply Chain and Storage

Referrals can increase your chances of interviewing at Excel Freight Systems (Pvt) Ltd by 2x.

Get notified about new Business Development Executive jobs in Lahore, Punjab, Pakistan .

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Job Description : Job Description:
We are looking for enthusiastic, career-driven female professionals to join our growing team in DHA, Lahore as Business Development & Consulting Executives. This is a dynamic role that combines client engagement, strategic consulting, and business growth.
Whether you're a fresh graduate eager to start your career or an experienced individual looking to grow in the business consulting field, this opportunity offers professional development in a supportive and structured environment.
Key Responsibilities:
Build and maintain strong relationships with clients
Understand client needs and provide business consultancy solutions
Assist in preparing proposals, presentations, and business reports
Support the sales cycle by identifying opportunities and following up on leads
Collaborate with internal teams to ensure smooth client onboarding and service delivery
Stay updated on industry trends and market dynamics
Requirements:
Bachelor's degree (Business, Marketing, Management, or related fields preferred)
Strong communication and interpersonal skills
Confidence, professionalism, and willingness to learn
Fresh graduates are encouraged to apply
Previous experience in client handling, consulting, or sales is a plus
Must be based in or willing to work in DHA Lahore
What We Offer:
A professional and collaborative work environment
On-the-job training and mentorship
Growth opportunities in business consulting and development
Fixed salary + performance-based incentives
5-day work week (Mon–Fri)
To Apply:
Please send your CV to ( or WhatsApp at (+971 505737880).
Only shortlisted candidates will be contacted.
Job Specification : Strong Communication Skills
– Ability to speak clearly, confidently, and professionally with clients.
Active Listening
– Understanding client needs by listening carefully and asking the right questions.
Presentation Skills
– Delivering ideas, reports, or proposals effectively using visual aids and clear speech.
Problem-Solving Ability
– Analyzing situations and offering practical, business-focused solutions.
Critical Thinking
– Evaluating data, trends, and client input to make smart decisions.
Customer-Centric Approach
– Understanding and prioritizing the client’s needs and goals.
Basic Market & Business Knowledge
– Awareness of business structures, services, and current market trends.
Time Management
– Handling multiple tasks efficiently and meeting deadlines.
Team Collaboration
– Working well with colleagues and contributing to team success.
Tech-Savviness
– Familiarity with MS Office (Excel, Word, PowerPoint) and basic CRM tools.
Professional Attitude & Grooming
– Maintaining a positive, presentable, and respectful demeanor at all times.
Willingness to Learn & Adapt
– Openness to feedback, training, and growth within the organization.
Job Rewards and Benefits : Communication,Health Insurance,Incentive Bonus,Leaves,Transport
#J-18808-Ljbffr

About the company we are looking for - Business Development in Lahore The company is a leading IT company providing total computing solutions and consulting services with best-of-breed business machines to the enterprise world. Vision: We aim to deliver innovative skills for businesses through advanced technology. Mission: Our mission is to empower people & businesses with a blend of premium IT products and our professional services in the easiest and cheapest way to explore modern technology without compromising. JOB DESCRIPTION Job Responsibilities: Development of new and existing business. Grow relationships through networking and past clients. Implement sales strategies to achieve company revenue targets. Analyze market trends and competitor activities to identify opportunities for growth. Prepare presentations for different segments. Ensure high levels of customer satisfaction and address any issues or concerns. Implement strategies to enhance customer retention and loyalty. Skills Required: Masters / Graduate in Sales & Marketing. Excellent knowledge in Industrial Printing and other hardware products. Must have minimum 5 years of experience selling related products. Highly developed organizational abilities. Strong communication skills. Must have own conveyance. Other Details: Experience:

1-5 years Location:

Lahore Working Days:

Monday - Friday Compensation:

Attractive commissions on a quarterly basis, mobile and fuel allowance as per company policy. Apply at:

(not com) About HR Ways:

HR Ways is a technical recruitment firm helping software and IT product companies find IT talent internationally and locally. HR Ways is engaged by 150+ employers ranging from the world's biggest SaaS companies to the most competitive startups. Find out more at

.

#J-18808-Ljbffr