40 Consumer Goods jobs in Pakistan

About CoCountant

CoCountant delivers controller-led bookkeeping and accounting for startups and growing businesses. Every client gets a dedicated controller, a signed monthly close, and fast answers backed by SLAs. We help founders get decision-ready numbers without hiring an in-house finance team.

We have writers, designers, marketeers and sales teams who can execute. What we need is someone to own the story, connect the dots, and make sure every piece of copy actually makes sense to our market. This role will take that responsibility, creating clear positioning and ensuring consistency from ad to landing page to email sequence.

• Messaging & Positioning
  
  
  
  • Build and maintain the CoCountant messaging guide (personas, pains, value props, proof points)
  
  
  • Translate product features into crisp, customer-ready benefits that speak to founders, CEOs, and operators
  
  
  • Own competitive messaging and keep our differentiators sharp.
  
  
  
  


• Content Strategy & QA
  
  
  
  • Partner with writers and marketing to make sure ad copy, landing pages, and nurture emails follow a consistent narrative
  
  
  • Review and refine drafts—not just grammar, but whether the page flows, the promise is clear, and the scent from ad to page holds
  
  
  • Create content briefs so execution teams write with context instead of guessing.
  
  
  
  


• Conversion Focus
  
  
  
  • Ensure every landing page has a strong hook, proof, and CTA that matches where the visitor is in the journey
  
  
  • Audit funnels and campaigns for consistency (no more disconnected ads and pages)
  
  
  • Own headline/subhead frameworks for repeatable, on-brand copy.
  
  
  
  


• Voice of Customer
  
  
  
  • Interview customers, gather case studies, and translate their words into social proof
  
  
  • Keep our marketing team aligned to real customer pains (late books, slow closes, messy AR/AP, cash swings)
  
  
  
  


• Cross-Functional Enablement
  
  
  
  • Support Sales with decks, one-pagers, and talk tracks that mirror the website
  
  
  • Partner with Product/Service team to translate new features or add-ons into clear marketing collateral
  
  
  
  


• What Success Looks Like
  
  
  
  • Writers can draft copy that makes sense without the founder stepping in to rewrite
  
  
  • Ad copy and landing pages feel connected, with higher conversion rates
  
  
  • Messaging is consistent across website, email, and sales decks
  
  
  • We have a clear playbook for each persona and stage of the buyer journey
  
  
  • Founder time is freed up from being the default "messaging editor."
  
  
  
  

• 4+ years in product marketing, content strategy, or conversion copy leadership, ideally in SaaS, fintech, or B2B services


• Strong portfolio of work: landing pages, ad copy, messaging frameworks


• Comfort working hands-on (writing, editing)


• Ability to think like a founder: big picture positioning and small details on a headline


• Curiosity about startups, finance, and how growing companies buy services

• Mid-Senior level

• Full-time

• Other

• IT Services and IT Consulting

Bachelors Degree in Business, Marketing, Management Sciences

We are looking for energetic and self-driven graduates to develop a new business and marketing channel and create strategic clients. This is a great opportunity for business graduates who are interested in social networks, marketing & business development and would like to join and get hands-on experience with an innovative, product-based IT and fast-growing start-up.

• Develop and implement product go-to-market plans, working with all departments to execute.
• Develop the core positioning, messaging and segmentation for our products.
• Manage the entire product line life cycle from strategic planning to tactical activities.
• Specify market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers.
• Responsible for customer-facing system documentation and perform product demos to customers.
• Deliver effective presentations and product demonstrations as needed to support analyst, partner, and prospective customer meetings.
• Develop highly tailored content for business plans.
• Ability to work with software developers and team leads throughout the software development lifecycle to ensure quality.

Location: Information Technology and Services - Lahore, Pakistan

Min DAE IT 3 years or Bachelors in BSIT, BSCS or other relevant field.

We’re seeking a product marketer to create marketing and sales collateral that demonstrates the benefits, features, and value of our products/services to our target audience.

We need someone on our team who can conduct message testing, competitive research, and position our products/services in a way that effectively caters to our buyer personas.

Requirements:

1. Manage and build relationships for influencer marketing campaigns.
2. Excellent communication skills, and the ability to sell.
3. 2-year proven track record of Email Marketing, Sales Strategies, video materials, landing pages, and including phone scripts, market Analytical thinking and creative skills with excellent English verbal and written skills.
4. Knows modern tools and techniques of email marketing like Mailchimp, HubSpot, or any other.
5. Work with cross-functional team (Product, Services, Sales) to establish growth strategies to support revenue goals.
6. Formulate strategies to build a lasting digital connection with customers.
7. Manage media platforms (including Facebook, Twitter, Google, Instagram, YouTube, Snapchat, TikTok & Pinterest) and drive content creation.
8. Contribute to the wholesale reinvention of integrated B2B marketing by creating the most compelling, interesting email marketing campaigns.
9. Build the right prospect databases that lead to email marketing greatness.
10. Figure out what’s working in email, what’s not, and get everybody on the right page.
11. Marketing experience focused on general lead generation campaigns.
12. History of direct management to multiple campaigns and brands simultaneously.
13. Report to the team on the wins, the misses, new opportunities, and plans to make awesome even better.
14. Build and maintain the Daily, Weekly & Monthly reports.
15. Excellent English written and verbal communication skills.

About the team

Our Marketing team is dedicated to connecting our products with our markets to delight customers. We discover insights into customer needs, position products, craft compelling stories, execute campaigns, generate leads, and support organizations in their purchasing decisions. Our goal is to create growth for 7Vals by delivering value to our customers.

Our software is trusted by thousands of organizations across non-profit, event management, construction, equipment rental, healthcare, manufacturing, transportation, and education sectors, helping them improve profitability and streamline operations. It ensures assets are in the right place at the right time, maximizing value.

What you’ll do as a Product Marketing Associate/Manager:

• Become a thought leader by deeply understanding customer needs and how our product addresses them

• Lead digital, social media, and content marketing strategies

• Master one of our three products, including segmentation and competitive landscape analysis

• Create sales and partner enablement tools

• Define product messaging and positioning

• Launch new features and capabilities, providing cross-functional leadership

• Collaborate with product management, sales, and customer success to influence product roadmaps

• Execute campaigns, webinars, and create customer stories and videos with our content team

• Identify and embed the "a ha" moments that connect our products with customers in all launches and communications

• Explore new channels to target segments, increasing lead quality and quantity

About you and your skills:

• Approximately 2 years of product marketing experience at a SaaS company

• 2-4 years of experience in a software company (for associate level)

• Proven experience with digital products in the IT industry

• Strong understanding of customer behavior in the IT sector

• Excellent writing skills, able to clearly convey product value and provide work samples

• Research skills to uncover deeper insights beyond surface information

• Curiosity, question-asking, and a growth mindset

Qualifications: Pharm D, BS Microbiology, BS Molecular Biology, MLT, or any other health-related degree; MBA would be a plus.

Global Marketing Services is a leading and distinguished medical company in Pakistan, serving the health industry since 2000. We have steadily expanded our line of products and created a presence in various diagnostic markets. We are DRAP Registered and ISO 9000:2015 certified.

Job Responsibilities:

• Strategize to create lead generation campaigns for products.
• Research and identify new business opportunities including new markets, growth areas, trends, customers, partnerships, products & services, and new ways of reaching existing markets.
• Conduct market research to find answers about customer requirements and market trends.
• Conduct & organize product training for the Sales & Services team.
• Liaise and coordinate training activities with Principal.
• Understand and effectively present and deliver presentations on the products, features, and benefits to new and prospective clients as well as internal clients to promote sales and product development.
• Monitor competitors to focus on their products’ unique selling points.
• Effectively collect product feature requests into user story formats.
• Maintain complete documentation of Molecular product-related activities.
• Communicate the vision and value of new products to the sales team and develop tools that facilitate the selling process.

• Develop product orientation presentations for customers and team.
• Collect, compile, and update customer & market data.
• Use market research data to establish product pricing.
• Speak and present about products to both external and internal audiences.

Global Marketing Services is a leading and distinguished medical company in Pakistan, part of an international group of companies, viSole. Our focus areas are biomedical investigation, research, life sciences, blood banking, and hematology.

Join to apply for the Product Marketing Executive role at Softech Worldwide

VIDIZMO is a cutting-edge IT product company specializing in Artificial Intelligence (AI), Video, Audio, and digital media. We are at the forefront of technological innovation, and our dynamic team is passionate about shaping the future of the industry.

As a Product Marketing Executive at VIDIZMO, you will be a key player in driving our product strategy and enhancing our market presence. You will lead various aspects of marketing, from market research and product launches to content creation and collaboration with cross-functional teams. This role requires a strategic thinker with a creative flair and a passion for staying ahead in a rapidly evolving industry.

• Lead comprehensive market research activities to stay informed about industry trends.
• Research and identify varied use cases for products within distinct industries through comprehensive industry research.
• Analyze market trends, customer needs, and competitive activities to tailor product strategies, ensuring adaptability and relevance across diverse sectors.
• Monitor competitive activities and identify key customer needs.
• Take ownership of product launches, collaborating with marketing, public relations, and business leaders.
• Ensure seamless coordination and communication of Go-To-Market (GTM) updates with cross-functional leadership.
• Develop high-quality, informative, and engaging content for various platforms, including blogs, articles, whitepapers, case studies, and website content.
• Partner with the marketing team to develop programs and strategies based on consumer/customer insights.
• Collaborate closely with the Sales team to develop messaging, presentation materials, and creative assets for in-market products.
• Work with sales strategies to maximize product impact.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in product marketing, with a focus on technology products.
• Strong analytical and strategic thinking skills.
• Excellent communication and collaboration abilities.
• Ability to thrive in a fast-paced, dynamic environment.

Benefits include Health Insurance (OPD/IPD), Maternity Cover, Leave Encashment, Car Support Program, Referral Bonus, EOBI, Bi-Annual Increment, Provident Fund, Career Growth, and Bonus.

Locations: Pakistan, India, UAE, Australia, Canada & USA (benefits vary based on location).

• Entry level

• Full-time

• Marketing and Sales

• IT Services and IT Consulting

Referrals increase your chances of interviewing at Softech Worldwide by 2x.

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