1,145 Brand Manager jobs in Pakistan

Experience: 3-5 years of relevant experience

Application Deadline: 10th February 2025

Job Description:

• Brand Strategy & Positioning: Develop and implement brand strategies that align with the company’s vision and business objectives.
• Marketing Campaigns: Plan, execute, and monitor multi-channel marketing campaigns to enhance brand awareness and market share.
• Market & Consumer Research: Analyze consumer trends, competitors, and market insights to refine brand positioning.
• Content & Communication: Oversee the development of brand messaging, advertising materials, and promotional content.
• Digital & Traditional Marketing: Collaborate with Digital, PR, and advertising teams to ensure a cohesive brand presence across all platforms.
• Product Branding: Work closely with product development teams to align branding efforts with business growth.
• Agency & Vendor Management: Coordinate with creative agencies and third-party vendors to execute campaigns effectively.
• Budget Management: Manage brand marketing budgets, ensuring optimal allocation of resources.
• Performance Analysis: Monitor key brand performance indicators, track ROI, and provide insights for continuous improvement.

Job Type: Full Time Professionals

Job Location: Pakistan

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to “take action”

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors’ activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Devise innovative growth strategies

Align the company around the brand’s direction, choices and tactics

Requirements and skills

Proven working experience as Brand Manager or Associate Brand Manager

Proven ability to develop brand and marketing strategies and communicate recommendations to executives

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

Up-to-date with latest trends and marketing best practices

The Manager collaborates with Consumer Insights, Culinary and Beverage and Finance to ensure the brand remains relevant to consumers and that all initiatives support the brand promise. Additionally, Brand Managers take a lead in managing vendor partners and communication agencies, and all aspects of their projects.
Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
Participates in brand strategy discussions and in setting a bulls eye consumer target.
Participates on a cross functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
Analyzes historical new product launches, and reports on vitality rates.
Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
Drives consumer understanding and insights that defines our prime prospects needs, attitudes and values in order for consumers to have stronger and more impaction brand experiences.
Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.
Analyzes consumer, category, competition, and channel customer as part of a situation assessment.
Develops pricing and pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPIs.
Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand s equity and marketplace performance.
Analyzes and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.
Reviews channel and customer specific point of purchase trade plans and provides feedback on consistency with marketing plan.
Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year.
Leads and collaborates with research and engineering to develop and execute innovation platform pathways, product innovation and renovation.
Works with channel marketing and sales to identify programming to generate incremental sales and or profitability.

Must be Experienced in similar field.
Superior organizational, coordination and multi taking abilities.

Excellent time management skills that help fulfill obligations without delays.

Capability of communicating, suggesting, negotiating and explaining proficiently.

Ability to train juniors in quality inspection and analysis techniques.

Information Technology and Services - Karachi, Pakistan

The candidate would have to perform the following tasks:

1. Create awareness in the market of our brand.
2. Visit appliance markets.
3. Visit architects.
4. Create a product analysis.
5. Market the product/brand.
6. Create Sale strategies.

Fresh Engineering graduate Majors in Electrical Engineering with a flaring personality who can handle marketing/branding tasks for household appliances.

Information Technology and Services - Lahore, Pakistan

HE/SHE WILL BE LOOKING AFTER ALL THE COSMETICS BRANDS WHICH COMPANY HAS ON ITS BRAND PORTFOLIO. WILL BE IN DIRECT CONTACT WITH THE MARKETING MANAGER TO LAUNCH AND EXECUTE THE REQUIRED ACTIVITIES AS PER THE MARKETING PLAN.

LEADERSHIP SKILL IS SOMEWHAT NECESSARY. MONITORING AND VISITING THE MARKET FREQUENTLY. MUST BE WILLING TO VISIT ABROAD FOR TRAINING.

Information Technology and Services - Karachi, Pakistan

Developing and implementation of marketing plan.Identifying & coming up with campaigns that are critical to achieve the desired brand positioning, sales, revenue and activation targets.Strategic analysis of brand and competition.Work collaboratively with marketing staff to come up with new ideas.Closely monitors and analyzes sales, market trends and competitive activity.Develop pricing plan leading to improved margins.

Strategic thinking skills.Understand the services of the company thoroughly.Communication skills (written & oral).Creativity.Persuasiveness to sell ideas.Leadership & team skills.

Information Technology and Services - Islamabad, Pakistan

Marketing and Sales Engineer (Mechanical - Male/Female) with an experience of 3 years, preferably in the sales of engineering (hydraulic) equipment is required. An MBA with the same background experience in sales may also apply.

The position requires the ability to manage all the business activities related to a particular line/brand with extensive traveling.

Location: Information Technology and Services - Lahore, Pakistan

Analyzing how our brand is positioned in the market and crystalizing targeted consumer insights.

Create and implement digital and social media strategies.

Take brand ownership and provide the vision, mission, goals, and strategies to align with.

Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.

Lead creative development and create motivating stimuli to encourage the targeted population to “take action.”

Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues.

Oversee marketing and advertising activities to ensure consistency with product line strategy.

Excellent written and verbal communication skills.

Strong digital and social media skills.

Strong research and analytical skills.

In-depth understanding of the company’s current products and future concepts.

Ability to think creatively and innovatively.

Budget-management skills and proficiency.

Analytical skills to forecast and identify trends and challenges.

Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.

FAMOUS FMCG COMPANY BASED IN KARACHI IS LOOKING FOR BRAND MANAGER, CANDIDATE MUST HAVE MBA WITH 3-5 YEARS OF STRONG BRAND MANAGEMENT EXPERIENCE WITHIN IN FMCG SECTOR, PLEASE APPLY ONLINE IF YOU FULLFIL THE ABOVE CRITERIA

development of the brands -

Identify and manage brand projects & maintaining the positive brand profile

Managing brand agencies and supplier Relationships.

Instigating and managing brand research projects, including annual brand tracking.

Ensuring that other areas of the business comply with brand standards and are continually updated with brand progress.

IBA Graduate with MBA Marketing
3-5 years of Experience in Brand Management in FMCG sector

Strong communication, team management and PC skills

Information Technology and Services - Karachi, Pakistan