Vice President, Digital Marketing

Full Job Description

Job Description : Title: Vice President, Digital Marketing
Reports to: CEO
Location: Lahore (Full-Time, On-Site)

The Role:
Vairt, a leading real estate investment platform, is seeking a Vice President of Digital Marketing. Reporting to the CEO, this role will be pivotal in driving Vairt's digital marketing strategies. The Vice President of Digital Marketing will lead a dynamic team and collaborate closely with various departments to develop and execute innovative digital marketing campaigns. They will be responsible for enhancing Vairt's online presence, optimizing digital marketing channels, and driving user engagement.

Key Responsibilities:

• Digital Strategy Development: Develop and implement comprehensive digital marketing strategies to enhance Vairt's brand presence and drive user acquisition and retention.
• Team Leadership: Lead and mentor a team of digital marketing professionals, fostering a culture of innovation and collaboration.
• Campaign Execution: Oversee the execution of digital marketing campaigns across various channels, including social media, email, content marketing, and paid advertising.
• Performance Analysis: Analyze digital marketing performance metrics and provide actionable insights to optimize campaigns and drive business growth.
• Partnership Management: Cultivate and maintain strategic partnerships with digital platforms, influencers, and industry stakeholders to expand Vairt's reach and visibility.
• Content Development: Collaborate with internal teams to create compelling digital content that resonates with Vairt's target audience and drives engagement.
• Website and Social Media Management: Manage and optimize Vairt's website and social media channels to ensure consistent branding and messaging.
• Budget Management: Develop and manage digital marketing budgets, ensuring efficient allocation of resources and maximizing ROI.

• 8+ years of experience in digital marketing, with a proven track record of driving results in a fast-paced environment.
• Strong leadership and team management skills, with experience leading cross-functional teams.
• Deep understanding of digital marketing channels, including social media, email marketing, SEO, and paid advertising.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Bachelor's degree in marketing, communications, or a related field. Master's degree preferred.
• Experience in the real estate industry is a plus.