Senior Marketing Manager - Careem Rides

Full Job Description

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the role

As the Senior Marketing Manager Pakistan, you will support our marketing initiatives, driving strategies that enhance our brand awareness, boost transactions, and increase revenue. This pivotal role demands an intricate understanding of the Pakistan market, deciphering what resonates with consumers and what doesn't. Your responsibilities will encompass crafting innovative strategies, collaborating with cross-functional teams, and leveraging data-driven insights to build and scale the brand via engaging content and communication. 

What you'll do 

• Elevate Brand Awareness: Spearhead efforts to establish Careem as a top-of-mind brand in Pakistan. This includes supporting all brand and social media activities for both customer and captain marketing
•  Drive Product Usage and Growth: Lead the charge in increasing the adoption of our services across diverse customer segments. 
• Strategic Vision: Develop and execute long-term plans based on a profound comprehension of market segmentation, technology trends, customer needs, and competitive positioning. 
• Revenue-Boosting Marketing Plans: Create marketing strategies, including promotions and partnerships, to drive revenue growth and meet monthly targets in alignment with brand guidelines.
• Customer Segmentation: Identify key customer segments, build customer personas and, customize offerings, and optimize communication strategies based on common use cases. 
• Data-Driven Insights: Collaborate with our data analytics and growth teams to harness data-based insights and track communication performance with a focus on marketing ROI.
• Content and Creatives: Work with various teams and the creative agency to ensure a consistent stream of high-quality content and creatives that support innovative marketing offerings and enhance the customer value proposition. 
• Calendar Planning: Build yearly, quarterly and monthly marketing initiatives while ensuring accurate reporting of progress and results
• Cross-Team Coordination: Foster collaboration with local and regional teams to ensure seamless delivery of objectives and target achievement.

What you'll need 

• Market Expertise: In-depth understanding of the market landscape with a diverse skill set encompassing agency and stakeholder management, data-driven marketing approaches, and strategic thinking. 
• Commercial Acumen: Solid background in driving marketing for digital products 
• Versatility: Adept at juggling various aspects of marketing, including social media, PR, event planning and content creation. 
• Detail-Oriented: Meticulous with a keen eye for aesthetics and a passion for excellence and quality.
• Communication Skills: Strong interpersonal, negotiation, presentation, and writing skills.
• Deadline-Driven: Ability to manage multiple tasks and meet tight deadlines. 
• Financial Acumen: Experience handling marketing budgets and forecasting/reporting results.
• Innovative Thinking: Capability to develop and articulate innovative marketing solutions and communicate a compelling vision. 
• Team Player: Confident, outgoing, and willing to mentor others. 
• Tech-Savvy: Preferred experience within the technology industry/start-up environment.
• Digital Marketing: Have a good understanding of how digital marketing and social media works 

If you possess a commitment to improving people's lives, a relentless pursuit of excellence, and a strong alignment with our core values, we encourage you to apply for this exciting opportunity to shape the future of Careem in Pakistan. Join us in making a difference and driving the success of our ride-hailing platform in this dynamic market.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

How did you learn about a role at Careem? (tick all that apply)  *
I saw the job posting on Linkedin and decided to apply
I saw the job posting on Careem’s Careers Page and decided to apply
I saw the job posting on Localized and decide to apply
A recruiter from Careem reached out to me and encouraged me to apply
A recruiter external to Careem reached out to me and encouraged me to apply
I had a conversation with a friend or acquaintance who works at Careem
I attended a University event or career fair and met a representative from Careem
I read about Careem in the news
Other

Have you seen Careem's content on social media?  *

If Yes, please specify the platform (tick all that apply)  *
LinkedIn
Twitter
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Instagram
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What influenced your decision to apply for a role at Careem? (tick all that apply)  *
Careem’s purpose and values
The career growth and development opportunities offered at Careem
Financial compensation and colleague benefits
The job description aligns with my skills and qualifications
Working with top talent at the organisation
Community of inspiring colleagues
The opportunity to drive impact
Other

Have you previously worked at Careem?  *

To which gender identity do you most identify:

Voluntary Self-Identification

Completion of this question is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. 

As outlined in Careem’s Equal Employment Opportunity policy, we do not discriminate based on any protected group status under any applicable law. 

The collection of demographic information is for internal purposes only i.e. equal employment opportunity monitoring as well as diversity initiatives.

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