Marketing Finance Executive (60438)

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

JOB TITLE: Marketing Finance Executive

FUNCTION: Finance

LOCATION: Lahore, Pakistan

ROLE POSITIONING AND OBJECTIVES

This role is to provide timely proactive financial evaluation, information, and recommendations that empower Marketing teams and management to formulate and implement effective strategies and make well-informed choices.

Additionally, it is meant to foster a solid understanding of financial and commercial aspects throughout the entire marketing function, including the establishment of a secure internal control framework and streamlining processes.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Collaborate with the Marketing Finance Manager, Head of Finance, and Marketing Leadership Team to create effective Marketing Strategies (such as Revenue Growth Management, Pricing, Trading Terms, and Marketing Investment) that strike the right balance between volume/share growth and profitability.
• Take ownership of month-end closing, including reconciliation of sales rebates, and manage the monthly planning cycle. Analyze the general ledgers for review by management.
• Champion simplification and process enhancement across all core marketing finance and accounting activities to ensure clear and transparent reporting.
• Develop and implement practical procedures to maintain a high level of internal control and governance.
• Act as a financial partner for the Marketing Leadership Team, offering support in financial controls, profit delivery, budgeting, marketing planning, operating expenses, and capital expenditures.
• Contribute to Revenue Growth Management (RGM) and pricing strategy for the market.
• Optimize trade margins in close collaboration with the Trade Marketing Team.
• Evaluate the effectiveness and efficiency of Marketing programs and touchpoints through financial analysis, supporting better decision-making and resource allocation.
• Conduct robust financial evaluations and prepare business cases, including scenario analysis, along with post-implementation reviews.
• Analyze and provide recommendations on product and brand profitability.
• Assess investments in key Marketing initiatives and Trade activities, such as promotions.
• Review and offer recommendations based on competitors' marketing activities, financial performance, and market share.
• Actively participate in the monthly SOP (Sales and Operations Planning) process, taking responsibility for and aligning financial metrics.
• Enhance financial and commercial awareness within the Marketing area, educating the organization on commercial and financial skills.
• Foster effective working relationships with various key stakeholders across the broader business.
• Engage in meetings, activities, and projects with other members of the Marketing team to plan and review key initiatives aimed at achieving the Marketing strategy.
• Drive ad hoc projects and initiatives.

KEY SUCCESS FACTORS

• Cultivate strong working relationships with all essential stakeholders.
• Position finance as a dependable and trusted business partner.
• Provide unwavering and precise financial support to the organization.
• Ensure the consistent and timely production of reliable reports and conduct budget tracking analyses for both internal and external purposes.
• Implement vital financial controls.
• Plan and manage projects effectively.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE   

• Possess an ACCA/ACA qualification.
• Accumulate 3-6 years of pertinent financial and commercial experience.
• While a background in FMCG is preferred, experience with a manufacturing or trading organization is acceptable.
• Showcase strong skills in managing stakeholders effectively.
• Exhibit excellent communication abilities.
• Ideally, bring regional experience to the table, even though it's limited to Pakistan.
• Familiarity with SAP is preferred.
• Demonstrate the ability to highlight the value added by Marketing Finance within the SOP process and active involvement in strategic projects.
• Maintain flexibility to tackle ad hoc requirements as they arise.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!