Email Marketing Specialist

Full Job Description

Job Description:

We are seeking a dynamic and results-driven Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for crafting and executing effective email campaigns, utilizing cutting-edge tools and strategies to generate leads and engage clients.

Key Responsibilities:

• Develop, execute, and optimize email marketing campaigns to drive customer acquisition, engagement, and retention.
• Utilise email marketing tools to create and manage campaigns, ensuring accurate targeting and segmentation.
• Design compelling and personalised email content that aligns with the brand and resonates with the target audience.
• Implement A/B testing strategies to optimize email performance and increase conversion rates.
• Monitor and analyze key email marketing metrics, providing actionable insights to improve campaign effectiveness.
• Collaborate with cross-functional teams to align email marketing efforts with overall marketing and business objectives.
• Stay informed about industry best practices, emerging trends, and new technologies in email marketing.

Requirements:

• Proven experience in email marketing, with a strong portfolio of successful campaigns.
• Proficiency in using email marketing tools such as Mailchimp, Constant Contact, or similar platforms.
• Demonstrated ability to segment and target audiences effectively.
• Strong analytical skills to interpret data and draw actionable conclusions.
• Excellent written communication and copywriting skills.
• Familiarity with HTML/CSS for email template customization is a plus.
• Proactive mindset with the ability to take ownership of projects and meet deadlines.

Job Type: Full-time