Digital Marketing Specialist

Full Job Description

We're on the lookout for a highly skilled Digital Marketing Specialist to join our team. In this role, you'll be responsible for developing, implementing, tracking, and optimizing marketing campaigns across various digital channels. Here's a breakdown of what we're looking for:

Responsibilities:

• Craft a comprehensive roadmap and execute digital marketing campaigns spanning SEO, SEM, SMO, SMM, affiliate, and email advertising.
• Develop SEO, Social Media, and PPC strategies, offering consultation to clients and executing plans across all marketing channels.
• Manage social media channels and identify new avenues to engage with our target audience effectively.
• Build and lead a digital marketing team to drive successful client engagements.
• Communicate project development, timelines, and results to the team and management.
• Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
• Analyze digital data to derive key recommendations for website optimization and conduct social media audits to ensure best practices.
• Instrument conversion points and optimize user funnels.
• Stay updated on current search engine news, trends, SEO practices, and emerging topics of interest.
• Develop and manage all published content (images, newsletters, video, and written) to reach the company's target customers.

Required Skills and Experience:

• Seasoned marketing professional with a minimum of 5 years of experience.
• Proficient in Google Analytics, online marketing tools, SEO practices, and techniques.
• Expertise in digital marketing techniques including SEO, SMM, SEM, SMO, as well as proficiency in Google Ads and Facebook Ads.
• Proven track record of successfully implementing digital marketing campaigns, particularly within the IT niche.
• Excellent written, oral, and organizational skills.
• Ability to multitask effectively and deliver projects on time.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools and up-to-date with the latest trends and best practices in online marketing.
• Exceptional communication skills and experience in Google Ads and Facebook Ads are a must.

Employee Benefits:

• 13 Salaries Per Year (1 Additional Salary as a bonus)
• At least two bonuses per year (Eid Bonus)
• Monthly Punctuality Allowance
• Monthly Inflation Allowance
• Performance-Based Bonuses
• Quarterly Leaves encashment
• Medical Insurance
• Maternity/Paternity Allowance
• Maternity Leaves
• Wedding Allowance
• Department Based Allowance
• Annual Leaves Encashment
• Provident Fund
• Double salary on Gazetted Holidays
• Special Allowance for Emergency
• Advance Salary on Need Basis
• 12 Casual Leaves
• 10 Medical Leaves
• 10 Annual Leaves
• Dedicated Training
• Birthday celebration
• Loan Against Provident Fund
• Daily Company Provided Meal
• Gaming Facility
• Growing & Dynamic Team
• Office Gatherings, Celebrations, and Trips
• 5 days a week (work-life balance)
• Job Timings: 7 PM to 4 AM

Job Type: Full-time

Application Question(s):

• Are you comfortable working night shifts?
• What are your salary expectations?

Education:

• Bachelor's (Required)

Experience:

• Digital Marketing: 2 years (Required)