Digital Marketing Specialist

Full Job Description

Company Description

CodeAutomation.ai is a Software Consultancy, Software Deveopment, Automation, Testing, and Web design/development company that deals with QA Engineering, and development for websites, mobile applications, and desktop applications. Our mission is to empower businesses and individuals with the latest technology solutions that drive innovation and improve productivity. We strive to provide exceptional services and support, leveraging our deep technical expertise and industry insights to deliver solutions that exceed our client's expectations..

Role Description

This is a full-time on-site role for a Digital Marketing expert located in Lahore. As a Digital Marketing expert at CodeAutomation, you will be responsible for managing and implementing digital marketing strategies to drive online traffic to client websites and generate leads. You will collaborate with cross-functional teams to develop and execute creative content, social media, email, and SEO/SEM strategies. You will also analyze campaign performance, track conversion rates, and recommend improvements based on data-driven insights.

Qualifications

• Proven work experience as a Digital Marketing expert or similar role
• In-depth knowledge of social media platforms, email marketing, and content marketing
• Experience with Ecommerce platform.
• Experience with website analytics tools (e.g., Google Analytics) and CRM software
• Familiarity with web design and HTML/CSS
• Excellent analytical and project management skills
• Strong written and verbal communication skills
• Bachelor's degree in IT or a related field
• Certifications in digital marketing tools and platforms are a plus

Job Type: Full-time

Experience:

• Digital Marketing: 2 years (Required)
• Ecommerce: 2 years (Required)
• Social Media Marketing: 2 years (Required)