Digital Marketing Specialist (SEO, Content & Web Development)

Full Job Description

We're looking for a creative and data-driven digital marketing specialist to join our team and spearhead our online presence. You'll be responsible for developing and executing a comprehensive digital marketing strategy that leverages SEO best practices, high-quality content creation, and web development expertise to drive brand awareness, generate leads, and achieve our business goals.

Responsibilities:

• Search Engine Optimization (SEO): Conduct keyword research, optimize website content for search engines, build high-quality backlinks, and monitor website traffic and ranking performance.
• Content Creation: Develop engaging and informative content (blog posts, website copy, social media content) that resonates with our target audience and supports SEO efforts.
• Web Development: Maintain and update our website to ensure it's user-friendly, functional, and optimized for conversions. Make basic updates and collaborate with developers for more complex projects.
• Social Media Management: Contribute to the development and execution of social media strategies to build brand awareness, increase engagement, and drive traffic to our website.
• Campaign Management: Plan, execute, and analyze digital marketing campaigns across various channels (SEO, social media, content marketing) to achieve set goals and KPIs (Key Performance Indicators).
• Data Analysis: Utilize analytics tools to track website traffic, campaign performance, and user behavior to identify areas for improvement and optimize marketing strategies.
• Stay up-to-date on the latest digital marketing trends and technologies.

Qualifications:

• Proven understanding of SEO principles and best practices.
• Strong writing and editing skills with the ability to create engaging and informative content.
• Excellent communication, collaboration, and problem-solving skills.
• Ability to work independently and manage multiple tasks simultaneously.
• Passion for digital marketing and a creative mindset.

Job Type: Full-time

Pay: Rs30,000.00 - Rs40,000.00 per month