Digital Marketing Specialist

Full Job Description

Job Title: Digital Marketing Specialist, Level 1

Job Type: Full-time, On-site

We are seeking a highly motivated and skilled Digital Marketing Specialist with expertise in PPC campaigns, email marketing, lead generation, targeting, website optimization, and SEO activities.

The role requires a strategic and analytical mindset, and a passion for staying updated on digital marketing trends and best practices.

Main duties for the role include the following:

1. Lead Generation and Nurturing:

· Develop strategies to generate high-quality leads through various channels, including PPC, email marketing, social media, content marketing and others.

· Implement lead nurturing workflows and automated drip campaigns to move leads through the sales funnel, nurturing them with relevant content and offers.

· Collaborate with sales teams to ensure seamless lead handoff

2. Targeting and Audience Segmentation:

· Utilize audience targeting tools and techniques to reach specific demographics, interests, and behaviors across digital marketing channels.

· Analyze audience insights and segmentation data to refine targeting strategies and optimize campaign performance.

· Constantly monitor audience trends to adapt targeting strategies and messaging

3. PPC Campaign Management:

· Develop and execute PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, social media advertising) to drive targeted traffic and conversions.

· Conduct keyword research, ad copywriting and performance tracking to optimize campaign performance and ROI.

· Monitor campaign budgets & performance metrics making adjustments as necessary

4. Email Campaign Development

· Plan, create, and execute email marketing campaigns to nurture leads, engage customers, and promote products/services.

· Deliver targeted messaging based on segmented user demographics and preferences

· Monitor email deliverability, open rates, click-through rates, and conversion metrics, implementing A/B testing and optimization strategies to improve effectiveness.

· Utilize marketing automation tools to schedule and distribute newsletters

5. Social Media Campaign Planning and Execution:

· Develop social media marketing strategies to increase brand awareness, engagement, and website traffic.

· Plan and execute social media campaigns across platforms

· Monitor social media performance metrics, analyze campaign effectiveness, and adjust strategies accordingly.

6. Website Optimization and SEO:

· Collaborate with web developers and designers to optimize website structure, content, and user experience for search engines and users.

· Conduct keyword research and on-page SEO optimization to improve website visibility and organic search rankings.

· Monitor website performance metrics, such as traffic, bounce rate, and conversion rate, and implement SEO best practices to drive continuous improvement.

7. Creating and enhancing marketing and brand assets:

· Create compelling marketing materials, including landing pages, banners, presentations or proposals, or collaborate with external contractors for them

· Ensure marketing materials align with brand guidelines and messaging, driving consistency across all digital channels.

The ideal candidate will have:

· Proven experience in digital marketing, with a focus on PPC campaign management, email marketing, lead generation, and SEO.

· Proficiency in digital marketing tools and platforms, including Google Ads, Bing Ads, GA, email marketing platforms (e.g., Zoho, Mailchimp), and SEO tools (e.g., SEMrush, Moz).

· Strong ability to interpret data, draw insights, and make data-driven decisions.

· Excellent communication skills, both written and verbal, with the ability to craft compelling ad copy, emails, and landing page content.

· Strong written English proficiency

· Experience with Canva (not required)

The role offers excellent career progression opportunities subject to performance and continuously achieving set KPIs.

We are NOT looking for someone, who is

· afraid of responsibilities and meeting KPI targets

· not ready to work hard to create success

· not keen to grow professionally and financially

If you believe you are the right candidate, apply today!

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Application Question(s):

• Will you be able to reliably commute to Naval Anchorage Islamabad on a daily basis?

Education:

• Bachelor's (Required)

Language:

• English (Required)