Digital Marketing Manager

Full Job Description

We are an innovative and technology focused business within the Education sector and are looking for a highly ambitious and motivated Digital Marketing Freelancer.

You will be part of a growing technology driven enterprise that is creating a global education platform for students and teachers to connect seamlessly. We are seeking a sharp individual that understands and appreciates technology, and encompasses good business acumen and corporate skills.

Main Responsibilities

• Websites: Developing and maintaining company website copy.
• Google Analytics - Reporting, analysing and interpreting statistical web data.
• SEO - Developing strategies to increase the number of visitors to the websites. Identify, implement and evaluate content, promotion, engagement and conversion strategies to maximise growth.
• PPC - Initiating & monitoring sponsored online advertising to appear alongside organic results. Analyse key metrics and tweak strategies as needed
• Social Media – Managing all social media accounts and social paid ads.
• PR – Managing PR and Media relations, contacting influencers.
• E-Newsletters – Managing weekly newsletter campaigns (html)
• Graphic Design – working on both digital and other marketing materials
• Photography - Managing an ongoing image bank, editing images for use on all digital platforms.
• Blog – Managing and writing content for our blog.

Knowledge & Skills:

• Adobe InDesign and Photoshop
• Google Analytics, PPC, SEO tools
• WordPress, Mailchimp

The candidate we are looking for needs to have:

• 2 years experience in a digital marketing role and working with social media
• Good knowledge of Microsoft Office: Excel, PowerPoint, Word and Outlook
• Understanding of SEO techniques
• The capacity to prioritise whilst working across multiple projects.
• A keen interest in new technologies / software and changing online platforms.

• 2 years experience in a digital marketing role and working with social media
• Good knowledge of Microsoft Office: Excel, PowerPoint, Word and Outlook
• Understanding of SEO techniques
• The capacity to prioritise whilst working across multiple projects.
• A keen interest in new technologies / software and changing online platforms.

• perm_identity Personalised ads and content, ad and content measurement, audience insights and product development
• devices Store and/or access information on a device

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