Digital Marketing Expert

Full Job Description

Job Description:

c2o is looking for a motivated and creative individual to join our team as a B2B Lead Generation Specialist. In this role, you will play a vital role in developing and implementing strategies to generate qualified leads for our inbound contact center and digital marketing services, contributing to our continued growth and success.

Responsibilities:

Lead Generation:

Develop and execute B2B lead generation campaigns across various channels, including Facebook Ads, Google Ads, and other digital marketing initiatives.

Create compelling content and social media posts to attract and engage potential customers.

Manage and monitor lead generation campaigns, analyzing performance metrics and optimizing strategies for maximum impact.

Qualify leads and nurture them through the sales funnel.

Social Media Management:

Develop and manage content calendars for our social media platforms, ensuring consistent and engaging content creation.

Schedule and publish content across various social media channels.

Track and analyze social media performance, identifying trends and opportunities for improvement.

Engage with customers and respond to inquiries on social media platforms.

Strategic Planning:

Research and analyze market trends and competitor activities to stay informed about the B2B landscape.

Collaborate with the marketing and sales teams to understand their needs and develop lead generation strategies aligned with overall business objectives.

Continuously identify and explore new and innovative ways to generate leads and grow our client base.

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field (preferred)

Minimum 1-2 years of experience in B2B lead generation and marketing

Proven experience in running successful Facebook Ads and Google Ads campaigns

Strong understanding of social media marketing principles and best practices

Excellent written and verbal communication skills

Ability to work independently and as part of a team

Highly organized and detail-oriented with a strong work ethic

Data-driven approach with the ability to analyze and interpret marketing data

Benefits:

Competitive salary and benefits package

Provident Fund

Gratuity

Health Insurance

Bonuses

Leaning and Development courses

Job Type: Full-time

Pay: Rs90,000.00 - Rs100,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Google Ads: 2 years (Required)
• Inbound Lead Generation: 2 years (Required)
• Social Media Advertising: 2 years (Required)
• Facebook Ads campaigns: 2 years (Required)