Brand Manager
Job Details
Full Job Description
Brand ManagerInnovators Managment Consultants, Pakistan
The Manager collaborates with Consumer
Insights, Culinary and Beverage and Finance to ensure the brand
remains relevant to consumers and that all initiatives support the
brand promise. Additionally, Brand Managers take a lead in managing
vendor partners and communication agencies, and all aspects of their
projects.
Steward of the brand that supports our new brand promise,
brand vision, brand position, brand architecture and achieves overall
business goals for the brand.
Engages, inspires and galvanizes the
organization around the brand vision, position and strategies so they
are clear in bringing them to life in their areas of functional
expertise.
Participates in brand strategy discussions and in
setting a bulls eye consumer target.
Participates on a cross
functional team to develop new products following the process,
including analyzing information to help set the sales forecast and
financials and writing concept statements for consumer
testing.
Analyzes historical new product launches, and reports on
vitality rates.
Analyzes consumer trends and information, and
categories to help identify product categories to enter as future
sources of growth.
Drives consumer understanding and insights that
defines our prime prospects needs, attitudes and values in order for
consumers to have stronger and more impaction brand
experiences.
Analyzes market, consumer, and competitive information
to support brand manager in setting new product pricing and managing
price on existing items.
Analyzes consumer, category, competition,
and channel customer as part of a situation assessment.
Develops
pricing and pack strategies, improved margin mix, trade spending plans
and distribution goals in order to develop actionable
KPIs.
Conducts analysis and periodical reviews of the brand,
competitive, category, customer and consumer trends to enhance the
brand s equity and marketplace performance.
Analyzes and provides
consumer, category, and brand information to support channel marketing
and sales in category management and sales presentations.
Reviews
channel and customer specific point of purchase trade plans and
provides feedback on consistency with marketing plan.
Analyzes
current performance, trends, market conditions, and other contributing
factors to help brand manager in recommending base and stretch revenue
goals for upcoming year.
Leads and collaborates with research and
engineering to develop and execute innovation platform pathways,
product innovation and renovation.
Works with channel marketing and
sales to identify programming to generate incremental sales and or
profitability.
Must be Experienced in similar field.
Superior organizational,
coordination and multi taking abilities.
Excellent time
management skills that help fulfill obligations without
delays.
Capability of communicating, suggesting, negotiating
and explaining proficiently.
Ability to train juniors in
quality inspection and analysis techniques.
Information Technology and Services - Karachi, Pakistan
#J-18808-LjbffrBrand Manager
Innovators Managment Consultants
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