Brand Manager

Full Job Description

Develop & manage Brand Operations, Consumer Research and Brand Strategy for Telenor Microfinance Bank/easypaisa

Responsibilities

Marketing Campaigns

• Lead the creative journey for all marketing campaigns from conceptualization to TVC production, ensuring seamless communication that resonates with our audience.
• Drive the development and execution of impactful campaigns, overseeing every detail from ideation to TVC production, to deliver a cohesive and resonant brand message.

Brand Management

• Develop and implement comprehensive brand strategies to enhance brand saliency and maximize market impact.
• Conduct brand health tracking exercises to gain insights into brand equity and core consumer targets.
• Advocate for customers by translating research findings into actionable strategies to improve customer experiences and drive brand loyalty.
• Collaborate with cross-functional teams, including Growth, Business, Product, Channels, and Trade Marketing, to ensure alignment between marketing collaterals, product management, and business growth KPIs.

Digital Strategy and Content Management

• Develop and lead a highly successful digital content strategy for all social platforms, focusing on organic growth, visibility, engagement, and follower growth.
• Curate innovative and new creative digital growth strategies. Evaluated end to end customer experience across multiple channels and customer touch points.
• Manage social media platforms to optimize performance marketing, creative optimization, and achieve effective CTR, PCR, and new acquisitions.
• Utilize user-generated content and trending videos to create authentic and relatable content, resulting in organic growth.

Agency Relationship and Management

• Foster strong relationships with external agencies, ensuring effective collaboration and timely delivery of projects.
• Lead day-to-day agency project and timeline management.
• Develop creative briefs to provide focused direction to agency partners, scaling and activating campaigns that build brand equity and deliver results.

Brand Research & Consumer Advocacy

• Gain a deep understanding of competitor strategies and executions at customer touchpoints, retail, and online channels.
• Assist in designing and developing relevant market research exercises for ongoing brand health tracking.

Integrated Marketing Communication

• Steer the planning on major campaigns for rollout on media (TV, Radio, OOH), Digital & Trade (include briefing teams & ensuring timely release of material)
• Successful communication strategies across media touchpoints for 360-degree campaigns. Align messaging across online and offline channels for a consistent brand experience.

Cross Functional Collaboration

• Collaborating with cross functional teams (Growth, Business, Product, Channels, Trade Marketing etc.) to ensure a holistic approach to marketing that resonates with the audience ensuring synergies.
• Foster a collaborative environment that encourages innovation and teamwork.

Qualifications

• MBA/Masters/Bachelors in Marketing/Brands
• 4-5 Years of relevant work experience

Behavioral Skills

• Communication
• Management
• Have a sound knowledge of Brand Planning, Development & Strategy.
• Be able to coordinate and plan w.r.t budgets, people and time.
• Be able to multitask
• Have the ability to understand, develop and execute creative output

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Advertising, and Strategy/Planning
• Industries Financial Services, Marketing Services, and Banking

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