Aso Specialist

Full Job Description

We at Invogue Technologies are seeking a highly motivated and detail-oriented App Store Optimizer (ASO) Specialist to join our dynamic marketing team. The ideal candidate will have a solid understanding of ASO strategies, keyword research, competitor analyses, user acquisition, and conversion rates. This individual should be well-versed in mobile games marketing across various platforms, including Play Store and App Store.



Experience Required: Fresh - 2 years



Key Responsibilities:




Drive organic traffic for games
Can optimize and do localizations to achieve more downloads
Track and improve the keyword rankings
Complete ASO responsibilities for the games
Must understand necessary KPIs including DAU, retention, LTV, etc.
Help the design team make the best-looking marketing material
Knowledge of game design (Mechanics, progressions, etc.) would be a plus
Basic knowledge of ASO principles and strategies.
Previous experience in mobile games marketing, specifically on Play Store and App Store.
Familiarity with keyword research
Excellent analytical skills