App Performance Marketing Specialist

Full Job Description

We are looking for an app marketer who will be responsible for mobile app performance marketing and app team management. You will report to the Marketing Director and work closely with the app developers, designers, and analysts to optimize the app's user acquisition.

Responsibilities:

- Plan, execute, and optimize app marketing campaigns across various channels, such as social media, search engines, app stores, Play Store TikTok, etc.
- Analyze app performance data and user feedback to identify key metrics, trends, and insights.
- Implement app store optimization (ASO) strategies to improve app visibility, ranking, and conversion.
- Manage the app team and ensure effective communication and collaboration among the members.
- Research and monitor the app market and competitors to identify new opportunities and best practices.

Requirements:

- Bachelor's degree in marketing, business, or related field.
- At least 3 to 4 years of experience in mobile app marketing, preferably in the gaming app industry.
- Proficient in-app marketing tools and platforms, such as Google Ads, Facebook Ads, App Annie, and Firebase.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and leadership skills, with the ability to motivate and inspire the app team.
- Creative and innovative mindset, with the ability to generate and execute new ideas.

Job Type: Full-time

Ability to Commute:

• Lahore (Required)

Ability to Relocate:

• Lahore: Relocate before starting work (Required)